Evan Alexander
FailThe top 5 brands take 100% of clicks, so Evan Alexander is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $69K/yr43K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 25 sellers
Flapen Score
Evan Alexander against its category
The dotted line is the Beauty & Personal Care average. Past it, Evan Alexander is stronger. Inside it, weaker.
Market
The Evan Alexander market on Amazon at a glance
Shoppers on Amazon United States searched for Evan Alexander 43K times last year and spent an estimated $69K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $69Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- black men beard products13K searches a year
02 · Price
A sale here is worth $17.89.
Listings sell for $17.89 on average, from $8.97 to $35.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $17.89 that is $2K to $4K a year per listing.
- Average price
- $17.89inside the $15 to $100 sweet spot
- Price range
- $8.97–$35.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Men's. It carries 7,628 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #69in Men's
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 7,628per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Evan Alexander products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bevel Mens Beard Grooming Kit - Includes Beard Conditioner Hair Nourishing Pomade and Beard Oil to Soften Hydrate and Strengthen Beard and Reduce Skin Irritation and Redness
- Price
- $28.23
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 3y ago

Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps
- Price
- $28.31
- Rating
- 4.6/5
- Reviews
- 1,243
- Age
- 5y ago

Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz
- Price
- $11.00
- Rating
- 4.6/5
- Reviews
- 2,312
- Age
- 7y ago

SFC Natural King Pro-Growth Hair & Beard Oil with Jamaican Black Castor Oil 7.1 oz.
- Price
- $8.97
- Rating
- 4.5/5
- Reviews
- 1,140
- Age
- 4y ago

Bevel Beard Balm & Hair Pomade for Waves with Coconut Oil and Shea Butter Locks in Moisture to Help Reduce Frizz and Breakage Beard Care for Men 3.4 Oz
- Price
- $11.10
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 3y ago
Trending
estimated 90-day click momentum
SFC Natural King Pro-Growth Hair & Beard Oil with Jamaican Black Castor Oil 7.1 oz.
- Price
- $8.97
- Rating
- 4.5/5
- Reviews
- 1,140
- Age
- 4y ago

Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps
- Price
- $28.31
- Rating
- 4.6/5
- Reviews
- 1,243
- Age
- 5y ago

The Shop by LeBron James Mens Conditioning Beard Cream Leave-In Moisturizer with Avocado Oil & Shea Butter Softens Hydrates & Tames Facial Hair Lightweight & Non-Greasy Eucalyptus Scent 4 Fl Oz
- Price
- $9.10
- Rating
- 4.1/5
- Reviews
- 269
- Age
- 1y ago

Bevel Mens Beard Grooming Kit - Includes Beard Conditioner Hair Nourishing Pomade and Beard Oil to Soften Hydrate and Strengthen Beard and Reduce Skin Irritation and Redness
- Price
- $28.23
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 3y ago

Every Man Jack Beard Essentials Gift Set for Men Complete Routine with 5 Full-Size Essentials Sandalwood Scent - Beard & Face Wash Lotion Oil Butter & Comb
- Price
- $35.75
- Rating
- 4.8/5
- Reviews
- 2,256
- Age
- 3y ago
Newest
by launch date
The Shop by LeBron James Mens Conditioning Beard Cream Leave-In Moisturizer with Avocado Oil & Shea Butter Softens Hydrates & Tames Facial Hair Lightweight & Non-Greasy Eucalyptus Scent 4 Fl Oz
- Price
- $9.10
- Rating
- 4.1/5
- Reviews
- 269
- Age
- 1y ago

Bevel Mens Beard Grooming Kit - Includes Beard Conditioner Hair Nourishing Pomade and Beard Oil to Soften Hydrate and Strengthen Beard and Reduce Skin Irritation and Redness
- Price
- $28.23
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 3y ago

Every Man Jack Beard Essentials Gift Set for Men Complete Routine with 5 Full-Size Essentials Sandalwood Scent - Beard & Face Wash Lotion Oil Butter & Comb
- Price
- $35.75
- Rating
- 4.8/5
- Reviews
- 2,256
- Age
- 3y ago

Bevel Beard Balm & Hair Pomade for Waves with Coconut Oil and Shea Butter Locks in Moisture to Help Reduce Frizz and Breakage Beard Care for Men 3.4 Oz
- Price
- $11.10
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 3y ago

SFC Natural King Pro-Growth Hair & Beard Oil with Jamaican Black Castor Oil 7.1 oz.
- Price
- $8.97
- Rating
- 4.5/5
- Reviews
- 1,140
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
25
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Bevel83%
- SFC6%
- XIKEZAN4%
- Every Man Jack4%
- The Shop Uninterrupted”4%
- Open — no brand owns it (0%)
Demand
Evan Alexander search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Evan Alexander search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black men beard products13K/yr
- bevel beard kit6K/yr
- beard products for black men6K/yr
- black owned beard products5K/yr
- bevel beard5K/yr
- best beard products for black men3K/yr
- black owned beard care4K/yr
Reviews and returns
What reviews say buyers love and hate about Evan Alexander
We read the reviews and the return reasons for every product selling here.
“very strong scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Evan Alexander questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









