Evan Alexander
FailThe top 5 brands take 100% of clicks, so Evan Alexander is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $69K/yr43K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 25 sellers
Flapen Score
Evan Alexander against its category
The dotted line is the Beauty & Personal Care average. Past it, Evan Alexander is stronger. Inside it, weaker.
Market
The Evan Alexander market on Amazon at a glance
Shoppers on Amazon United States searched for Evan Alexander 43K times last year and spent an estimated $69K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $69Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- black men beard products13K searches a year
02 · Price
A sale here is worth $17.89.
Listings sell for $17.89 on average, from $8.97 to $35.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $17.89 that is $2K to $4K a year per listing.
- Average price
- $17.89inside the $15 to $100 sweet spot
- Price range
- $8.97–$35.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Men's. It carries 7,628 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #69in Men's
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 7,628per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Evan Alexander products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Brand 183%
- Brand 26%
- Brand 34%
- Brand 44%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Evan Alexander search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Evan Alexander search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black men beard products13K/yr
- bevel beard kit6K/yr
- beard products for black men6K/yr
- black owned beard products5K/yr
- bevel beard5K/yr
- best beard products for black men3K/yr
- black owned beard care4K/yr
Reviews and returns
What reviews say buyers love and hate about Evan Alexander
We read the reviews and the return reasons for every product selling here.
“very strong scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Evan Alexander questions
Answered from the same tracked data.









