evan alexander
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Price range
Great$8.97–$35.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,627.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 43K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, evan alexander is a $69K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
evan alexander market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $45K–$54K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Bevel83%
- SFC6%
- XIKEZAN4%
- Every Man Jack4%
- The Shop Uninterrupted”4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top evan alexander search terms
- black men beard products13K/yr
- bevel beard kit6K/yr
- beard products for black men6K/yr
- black owned beard products5K/yr
- bevel beard5K/yr
- best beard products for black men3K/yr
- black owned beard care4K/yr
Top evan alexander products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bevel Mens Beard Grooming Kit - Includes Beard Conditioner Hair Nourishing Pomade and Beard Oil to Soften Hydrate and Strengthen Beard and Reduce Skin Irritation and Redness
Bevel$28.234.6★435 rev
Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps
Bevel$28.314.6★1,243 rev
Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz
Bevel$11.004.6★2,312 rev
SFC Natural King Pro-Growth Hair & Beard Oil with Jamaican Black Castor Oil 7.1 oz.
SFC$8.974.5★1,140 rev
Bevel Beard Balm & Hair Pomade for Waves with Coconut Oil and Shea Butter Locks in Moisture to Help Reduce Frizz and Breakage Beard Care for Men 3.4 Oz
Bevel$11.104.5★562 rev
Newest
by launch date
The Shop by LeBron James Mens Conditioning Beard Cream Leave-In Moisturizer with Avocado Oil & Shea Butter Softens Hydrates & Tames Facial Hair Lightweight & Non-Greasy Eucalyptus Scent 4 Fl Oz
The Shop Uninterrupted”$9.10269 rev
Bevel Mens Beard Grooming Kit - Includes Beard Conditioner Hair Nourishing Pomade and Beard Oil to Soften Hydrate and Strengthen Beard and Reduce Skin Irritation and Redness
Bevel$28.23435 rev
Every Man Jack Beard Essentials Gift Set for Men Complete Routine with 5 Full-Size Essentials Sandalwood Scent - Beard & Face Wash Lotion Oil Butter & Comb
Every Man Jack$35.752,256 rev
Bevel Beard Balm & Hair Pomade for Waves with Coconut Oil and Shea Butter Locks in Moisture to Help Reduce Frizz and Breakage Beard Care for Men 3.4 Oz
Bevel$11.10562 rev
SFC Natural King Pro-Growth Hair & Beard Oil with Jamaican Black Castor Oil 7.1 oz.
SFC$8.971,140 rev
Trending
90-day click momentumSFC Natural King Pro-Growth Hair & Beard Oil with Jamaican Black Castor Oil 7.1 oz.
SFC$8.974.5★
Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps
Bevel$28.314.6★
The Shop by LeBron James Mens Conditioning Beard Cream Leave-In Moisturizer with Avocado Oil & Shea Butter Softens Hydrates & Tames Facial Hair Lightweight & Non-Greasy Eucalyptus Scent 4 Fl Oz
The Shop Uninterrupted”$9.104.1★
Bevel Mens Beard Grooming Kit - Includes Beard Conditioner Hair Nourishing Pomade and Beard Oil to Soften Hydrate and Strengthen Beard and Reduce Skin Irritation and Redness
Bevel$28.234.6★
Every Man Jack Beard Essentials Gift Set for Men Complete Routine with 5 Full-Size Essentials Sandalwood Scent - Beard & Face Wash Lotion Oil Butter & Comb
Every Man Jack$35.754.8★
What buyers say about evan alexander
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Excellent product”
“Very soft”
“its definitely a good gift”
“Good value for money”
“It moisturizes your skin”
“they feel great on the skin”
“Saved my beard of flakes”
“Makes it shine and very smooth”
“Fresh, Clean Feel Every Time”
What buyers complain about
“very strong scent”
“Didn't see much of any improvement in moisturization from this product either”
“I find it to be too greasy”
“Made me have an allergic reaction”
“Its garbage”
“My beard was brittle unless I used a good beard oil with it”
“Comb doesnt work:”
“it will burn your face”
“Made me breakout after a couple of days”
“not enough product for the money”
Top return reasons
Common questions
- Is evan alexander profitable to sell on Amazon United States?
- The niche generates $69K/yr across 9 tracked products. 90-day search growth is -27.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the evan alexander niche?
- 5 brands and 25 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in evan alexander?
- Top complaints mined from reviews: Smell, Moist/Dry, Oily/Greasy. The return rate is 0.6%.
- When does demand for evan alexander peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the evan alexander niche?
- Listings span $8.97–$35.75; the average listing price is $17.89 (sweet spot $15–$100). The average incumbent carries 7,628 reviews — the moat a new listing must climb.