European Hair Dryer with European Plug

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $715K a year.

Searches, last 12 months

392K

Growth, 90 days vs prior 90

+38.2%

Conversion, latest week

4.8%

Market size, estimated

$715Ka year

Peak month

June2.2× the quietest month

Top search term

dual voltage travel hair dryer51K searches a year

Listings sell for $38.33 on average, from $9.39 to $78.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $38.33 that is $19K to $29K a year per listing.

Average price

$38.33inside the $15 to $100 sweet spot

Price range

$9.39–$78.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$19K–$29K

Returns

3.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #75 within Hair Dryers & Accessories. It carries 9,158 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

8.4%

Average rank

#75in Hair Dryers & Accessories

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

9,158per listing

Listings tracked

29

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

31 months