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Eucerin Shower Oil

Fail

The top 5 brands take 100% of clicks, so Eucerin Shower Oil is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$931K/yr198K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
82%top-5 click share · 3 brands · 41 sellers

Flapen Score

Eucerin Shower Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Eucerin Shower Oil is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eucerin Shower Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Eucerin Shower Oil 198K times last year and spent an estimated $931K. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $931K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
10.3%
Market size, estimated
$931Ka year
Peak month
October2.0× the quietest month
Top search term
eucerin body wash103K searches a year

02 · Price

A sale here is worth $45.51.

Listings sell for $45.51 on average, from $10.04 to $258.45. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $45.51 that is $91K to $114K a year per listing.

Average price
$45.51inside the $15 to $100 sweet spot
Price range
$10.04–$258.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$91K–$114K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #770 within Cleansers. It carries 15,541 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#770in Cleansers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
15,541per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Eucerin Shower Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$93K$186K$279K$373K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

41

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Eucerin93%
  • Bioderma5%
  • Lubriderm2%

Demand

Eucerin Shower Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Eucerin Shower Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eucerin body wash103K/yr
  • eucerin shower oil23K/yr
  • eucerin ph5 shower oil10K/yr
  • eucerin skin calming body wash15K/yr
  • eucerin oil8K/yr
  • eucerin soap7K/yr
  • eucerin wash5K/yr
  • eucerin oil body wash6K/yr
  • eucerin shower gel3K/yr
  • eucerin body oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Eucerin Shower Oil

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.9%of orders come back
“Very scented”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eucerin Shower Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data