eucerin shower oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$45.51avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Market size
Great$931K$931K/yr · 198K searches
Price range
Okay$10.04–$258.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,540.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eucerin shower oil is a $931K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
eucerin shower oil market data
- Units sold / yr
- 20K–25K
- avg 2,000–2,500/product
- Revenue / yr
- $910K–$1.1M
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #770
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Eucerin93%
- Bioderma5%
- Lubriderm2%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -15.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Top eucerin shower oil search terms
- eucerin body wash103K/yr
- eucerin shower oil23K/yr
- eucerin ph5 shower oil10K/yr
- eucerin skin calming body wash15K/yr
- eucerin oil8K/yr
- eucerin soap7K/yr
- eucerin wash5K/yr
- eucerin oil body wash6K/yr
- eucerin shower gel3K/yr
- eucerin body oil4K/yr
Top eucerin shower oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eucerin Advanced Repair Cleansing Body and Face Cleanser Gentle Face and Body Wash for Normal to Dry Sensitive Skin Soap Free and Unscented 16.9 FL OZ Bottle
Eucerin$10.044.7★9,631 rev
Eucerin Eczema Relief Cream and Body Wash Colloidal Oatmeal Enriched Soap Free Eczema Body Wash 13.5 FL OZ Bottle
Eucerin$13.944.6★4,729 rev
Eucerin Ph5 Shower Oil Two Packs of 400 ml - 800 ml
Eucerin$67.644.5★239 rev
Eucerin Baby Unscented Baby Shampoo and Body Wash Hypoallergenic Tear Free Shampoo and Wash with Pro-Vitamin B5 and Shea Butter 13.5 Fl Oz Bottle 3 pack
Eucerin$27.774.8★5,515 rev
Eucerin Skin Calming Body Wash - Cleanses and Calms to Help Prevent Dry Itchy Skin - 16.9 fl. oz. Bottle
Eucerin$58.454.4★10,467 rev
Newest
by launch date
Toderm Shower oil - Ultra-nourishing cleansing oil for dry to very dry skin
Bioderma$17.3244,040 rev
Lubriderm Advanced Therapy Body Wash Unscented Nourishing Cleanser with Pro-Ceramide Vitamin E & Pro-Vitamin B5 Gently Cleanses Itchy Dry Skin Fragrance Free Hypoallergenic 16 fl. oz
Lubriderm$11.241,046 rev
Eucerin Advanced Repair Body Lotion 16.9 FL OZ Pump Bottle and Eucerin Advanced Cleansing Body Wash and Face Cleanser 16.9 FL OZ Bottle Dry Skin Relief Bundle
Eucerin$23.4351,693 rev
Eucerin Eczema Relief Complete Care Bundle With Eucerin Eczema Relief Body Wash 13.5 FL OZ and Body Cream 5 OZ
Eucerin$19.121,099 rev
Eucerin Eczema Relief Cream and Body Wash Colloidal Oatmeal Enriched Soap Free Eczema Body Wash 13.5 FL OZ Bottle
Eucerin$13.944,729 rev
Trending
90-day click momentumEucerin Skin Calming Body Wash - Cleanses and Calms to Help Prevent Dry Itchy Skin - 16.9 fl. oz. Bottle
Eucerin$58.454.4★
Lubriderm Advanced Therapy Body Wash Unscented Nourishing Cleanser with Pro-Ceramide Vitamin E & Pro-Vitamin B5 Gently Cleanses Itchy Dry Skin Fragrance Free Hypoallergenic 16 fl. oz
Lubriderm$11.244.6★
Eucerin Eczema Relief Complete Care Bundle With Eucerin Eczema Relief Body Wash 13.5 FL OZ and Body Cream 5 OZ
Eucerin$19.124.7★
Eucerin Eczema Relief Cream and Body Wash Colloidal Oatmeal Enriched Soap Free Eczema Body Wash 13.5 FL OZ Bottle
Eucerin$13.944.6★
Eucerin Ph5 Shower Oil Two Packs of 400 ml - 800 ml
Eucerin$67.644.5★
What buyers say about eucerin shower oil
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Hair felt soft”
“super moisturizer”
“This soap is excellent for quality”
“Helps with dry skin”
“Cleans really well”
“no irritation whatsoever”
“comforting on the skin”
“Excellent price”
“It does lather quite well”
What buyers complain about
“Very scented”
“you itch badly”
“Not very moisturizing”
“Its not soap, so it wont foam or lather”
“Very expensive”
“Dried my skin out”
“I am disappointed that it was stated that way”
“This caused my skin to burn unfortunately”
“Not so clean”
“is oily”
Top return reasons
Common questions
- Is eucerin shower oil profitable to sell on Amazon United States?
- The niche generates $931K/yr across 12 tracked products. 90-day search growth is -15.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the eucerin shower oil niche?
- 3 brands and 41 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eucerin shower oil?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.9%.
- When does demand for eucerin shower oil peak?
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the eucerin shower oil niche?
- Listings span $10.04–$258.45; the average listing price is $45.51 (sweet spot $15–$100). The average incumbent carries 15,541 reviews — the moat a new listing must climb.