Eucerin Aquaphor
FailThe top 5 brands take 100% of clicks, so Eucerin Aquaphor is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $1.1M/yr297K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 90%top-5 click share · 3 brands · 69 sellers
Flapen Score
Eucerin Aquaphor against its category
The dotted line is the Beauty & Personal Care average. Past it, Eucerin Aquaphor is stronger. Inside it, weaker.
Market
The Eucerin Aquaphor market on Amazon at a glance
Shoppers on Amazon United States searched for Eucerin Aquaphor 297K times last year and spent an estimated $1.1M. All 3 brands take every click. Demand peaks in Jan–Apr–May–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 23.6% of those searches ended in a purchase.
Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 297K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 23.6%
- Market size, estimated
- $1.1Ma year
- Peak month
- December82.3× the quietest month
- Top search term
- aquaphor tub215K searches a year
02 · Price
A sale here is worth $15.38.
Listings sell for $15.38 on average, from $8.22 to $23.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $15.38 that is $92K to $123K a year per listing.
- Average price
- $15.38inside the $15 to $100 sweet spot
- Price range
- $8.22–$23.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $92K–$123K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Creams. It carries 33,435 reviews at 4.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Creams
- Average rating
- 4.79 starsAmazon United States average 4.42 stars
- Average reviews
- 33,435per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Eucerin Aquaphor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar
- Price
- $16.71
- Rating
- 4.8/5
- Reviews
- 86,024
- Age
- 14y ago

Aquaphor Healing Ointment 14 Oz (396 G)
- Price
- $17.41
- Rating
- 4.9/5
- Reviews
- 96,966
- Age
- 22y ago

JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)
- Price
- $21.28
- Rating
- 4.8/5
- Reviews
- 4,462
- Age
- 5y ago

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Dry Skin Body Moisturizer 7 Oz Tube
- Price
- $11.60
- Rating
- 4.8/5
- Reviews
- 44,188
- Age
- 11y ago

Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 4,221
- Age
- 4y ago
Trending
estimated 90-day click momentum
JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)
- Price
- $21.28
- Rating
- 4.8/5
- Reviews
- 4,462
- Age
- 5y ago

Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 4,221
- Age
- 4y ago

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar
- Price
- $16.71
- Rating
- 4.8/5
- Reviews
- 86,024
- Age
- 14y ago

Aquaphor Healing Ointment 14 Oz (396 G)
- Price
- $17.41
- Rating
- 4.9/5
- Reviews
- 96,966
- Age
- 22y ago

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Skin Care Set Body Moisturizer for Dry Skin Minor Cuts and Burns Dry Cuticles Cracked Heels Hands and Lips 14 Oz Jar + 1.75 Oz Tube
- Price
- $23.61
- Rating
- 4.8/5
- Reviews
- 14,017
- Age
- 7y ago
Newest
by launch date
Aquaphor Childrens Advanced Therapy Healing Ointment 41% Petrolatum Skin Protectant Ointment for Minor Wound Care Chapped or Cracked Skin and Lips 14 Oz Jar
- Price
- $14.99
- Rating
- 4.8/5
- Reviews
- 1,861
- Age
- 3y ago

Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 4,221
- Age
- 4y ago

Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
- Price
- $9.25
- Rating
- 4.8/5
- Reviews
- 15,738
- Age
- 4y ago

JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)
- Price
- $21.28
- Rating
- 4.8/5
- Reviews
- 4,462
- Age
- 5y ago

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Skin Care Set Body Moisturizer for Dry Skin Minor Cuts and Burns Dry Cuticles Cracked Heels Hands and Lips 14 Oz Jar + 1.75 Oz Tube
- Price
- $23.61
- Rating
- 4.8/5
- Reviews
- 14,017
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
69
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Aquaphor82%
- JAN & JUL12%
- Amazon Basics6%
- Open — no brand owns it (0%)
Demand
Eucerin Aquaphor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, May, Oct, Nov, Dec · busiest ÷ quietest = 82.3×
Search terms
Top Eucerin Aquaphor search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aquaphor tub215K/yr
- eucerin aquaphor44K/yr
- aquaphor jar14K/yr
- aquaphor eucerin11K/yr
- aquaphor 14 oz4K/yr
- aquaphor 3.5 oz jar2K/yr
- tub of aquaphor3K/yr
- aquaphor healing ointment jar2K/yr
- skin ointments647/yr
Reviews and returns
What reviews say buyers love and hate about Eucerin Aquaphor
We read the reviews and the return reasons for every product selling here.
“Skin irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eucerin Aquaphor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









