Is eucerin aquaphor profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 8 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Skip it (44/100).

How competitive is the eucerin aquaphor niche?

3 brands and 69 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in eucerin aquaphor?

Top complaints mined from reviews: Allergies, Value For Money, Thickness. The return rate is 0.3%.

When does demand for eucerin aquaphor peak?

Demand peaks in Jan–Apr–May–Oct–Nov–Dec; the busiest month runs 82.3× the quietest.

What does it cost to enter the eucerin aquaphor niche?

Listings span $8.22–$23.61; the average listing price is $15.38 (sweet spot $15–$100). The average incumbent carries 33,435 reviews — the moat a new listing must climb.

eucerin aquaphor

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible23.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Great$1.1M

$1.1M/yr · 297K searches

Avg price

Great$15.38

avg listing price — sweet spot $15–$100

Price range

Good$8.22–$23.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Review moat

Bad33,434.63

avg incumbent reviews — the moat a new listing must climb

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, eucerin aquaphor is a $1.1M/yr Amazon United States market (297K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

eucerin aquaphor market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: $923K–$1.2M; units × avg price
Conversion rate: 23.6%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Aquaphor82%
JAN & JUL12%
Amazon Basics6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

Peak months: Jan, Apr, May, Oct, Nov, Dec · busiest ÷ quietest = 82.3×

Open Trend

Top eucerin aquaphor search terms

aquaphor tub215K/yr -0.8%23.4% conv.
eucerin aquaphor44K/yr -31.6%1.7% conv.
aquaphor jar14K/yr -41.3%8.8% conv.
aquaphor eucerin11K/yr -42.3%1.5% conv.
aquaphor 14 oz4K/yr -16.6%13.4% conv.
aquaphor 3.5 oz jar2K/yr +24.5%2.5% conv.
tub of aquaphor3K/yr -50.4%16.0% conv.
aquaphor healing ointment jar2K/yr -46.2%6.3% conv.
skin ointments647/yr -3.3%0.0% conv.

All search terms

Top eucerin aquaphor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar

Aquaphor$16.714.8★86,024 rev

Aquaphor Healing Ointment 14 Oz (396 G)

Aquaphor$17.414.9★96,966 rev

JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)

JAN & JUL$21.284.8★4,462 rev

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Dry Skin Body Moisturizer 7 Oz Tube

Aquaphor$11.604.8★44,188 rev

Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack

Amazon Basics$8.224.6★4,221 rev

Newest

by launch date

Aquaphor Childrens Advanced Therapy Healing Ointment 41% Petrolatum Skin Protectant Ointment for Minor Wound Care Chapped or Cracked Skin and Lips 14 Oz Jar

Aquaphor$14.991,861 rev

3y ago

Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack

Amazon Basics$8.224,221 rev

4y ago

Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick

Aquaphor$9.2515,738 rev

4y ago

JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)

JAN & JUL$21.284,462 rev

5y ago

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Skin Care Set Body Moisturizer for Dry Skin Minor Cuts and Burns Dry Cuticles Cracked Heels Hands and Lips 14 Oz Jar + 1.75 Oz Tube

Aquaphor$23.6114,017 rev

7y ago

What buyers say about eucerin aquaphor

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Excellent Moisturizer”

Quality-Overall15%

“Great price for a quality product”

Value For Money9%

“less expensive”

Suitability Dry Skin8%

“it helps my dry skin”

Ease Of Use6%

“easy to put on”

Allergies5%

“No allergies”

Soft Feel5%

“Very soft”

Efficiency4%

“Use it for everything”

Suitability Combination Skin3%

“friendly specially for a sensitive skin”

Advertised Vs Actual Product3%

“As described”

What buyers complain about

Allergies11%

“Skin irritation”

Value For Money7%

“expensive”

Thickness7%

“is not as thick as it”

Moist/Dry6%

“I have terribly dry skin”

Oily/Greasy6%

“Its greasy”

Size-Overall6%

“It doesnt fit properly”

Ease Of Use4%

“too difficult to get out”

Quality-Overall4%

“the quality control of this product went way down”

Durability2%

“I thought I was going to break it”

Color2%

“Would not recommend using if the color is dark”

Top return reasons

Size-Overall22%

Value For Money13%

Advertised Vs Actual Product10%

Functionality-Overall6%

Oily/Greasy6%

Adhesion/Stickiness6%

Texture/Consistency-Overall5%

Product Condition5%

Leak-Proof5%

Defective Material/Parts4%

Common questions

Is eucerin aquaphor profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 8 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Skip it (44/100).
How competitive is the eucerin aquaphor niche?: 3 brands and 69 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in eucerin aquaphor?: Top complaints mined from reviews: Allergies, Value For Money, Thickness. The return rate is 0.3%.
When does demand for eucerin aquaphor peak?: Demand peaks in Jan–Apr–May–Oct–Nov–Dec; the busiest month runs 82.3× the quietest.
What does it cost to enter the eucerin aquaphor niche?: Listings span $8.22–$23.61; the average listing price is $15.38 (sweet spot $15–$100). The average incumbent carries 33,435 reviews — the moat a new listing must climb.