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Eucerin Aquaphor

Fail

The top 5 brands take 100% of clicks, so Eucerin Aquaphor is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$1.1M/yr297K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
90%top-5 click share · 3 brands · 69 sellers

Flapen Score

Eucerin Aquaphor against its category

The dotted line is the Beauty & Personal Care average. Past it, Eucerin Aquaphor is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eucerin Aquaphor market on Amazon at a glance

Shoppers on Amazon United States searched for Eucerin Aquaphor 297K times last year and spent an estimated $1.1M. All 3 brands take every click. Demand peaks in Jan–Apr–May–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 23.6% of those searches ended in a purchase.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
23.6%
Market size, estimated
$1.1Ma year
Peak month
December82.3× the quietest month
Top search term
aquaphor tub215K searches a year

02 · Price

A sale here is worth $15.38.

Listings sell for $15.38 on average, from $8.22 to $23.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $15.38 that is $92K to $123K a year per listing.

Average price
$15.38inside the $15 to $100 sweet spot
Price range
$8.22–$23.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$92K–$123K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Creams. It carries 33,435 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Creams
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
33,435per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Eucerin Aquaphor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 212%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Eucerin Aquaphor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, May, Oct, Nov, Dec · busiest ÷ quietest = 82.3×

Search terms

Top Eucerin Aquaphor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquaphor tub215K/yr
  • eucerin aquaphor44K/yr
  • aquaphor jar14K/yr
  • aquaphor eucerin11K/yr
  • aquaphor 14 oz4K/yr
  • aquaphor 3.5 oz jar2K/yr
  • tub of aquaphor3K/yr
  • aquaphor healing ointment jar2K/yr
  • skin ointments647/yr

Reviews and returns

What reviews say buyers love and hate about Eucerin Aquaphor

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Allergies”
0.3%of orders come back
“Skin irritation”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Eucerin Aquaphor questions

Answered from the same tracked data.