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eucalyptus soap

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 46Growth 30Conversion 96Competition 41Returns 99Price range 81Avg price 87Brand share 11Review moat 22Quality gap 19

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.72

avg listing price — sweet spot $15–$100

Price range

Great$4.57–$64.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$250K

$250K/yr · 95K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Review moat

Bad8,691.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, eucalyptus soap is a $250K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

eucalyptus soap market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$197K–$247K
units × avg price
Conversion rate
13.4%
Avg BSR
#714
Page quality
0%
Prime
96%
Sponsored
70%
Out of stock
0.0%
Avg brand age
71 months
Avg seller age
116 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

669

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

3%

  • Dr. Bronner's82%
  • Adams Handmade Soap4%
  • One With Nature4%
  • Crate 61 Organics3%
  • Australian Botanical Soap2%
  • Dr Teal's2%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +4.1% search growth over the last 90 days.
3K2KPrime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top eucalyptus soap search terms

  • eucalyptus soap25K/yr
  • dr bronners eucalyptus12K/yr
  • dr bronners pure castile soap eucalyptus11K/yr
  • dr bronners eucalyptus soap10K/yr
  • dr. bronners eucalyptus castile soap6K/yr
  • eucalyptus soap bar8K/yr
  • eucalyptus bar soap7K/yr
  • dr bronner eucalyptus6K/yr
  • eucalyptus dr bronner2K/yr
  • dr bronner soap eucalyptus4K/yr
All search terms

Top eucalyptus soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$25K15%$37K20%$50K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 8 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan

Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 8 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan

Dr. Bronner's$11.774.8★9,057 rev

2
Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 32 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan

Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 32 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan

Dr. Bronner's$17.214.8★9,057 rev

3
Dr. Bronners Magic Soap - Pure-Castile Liquid Soap (Eucalyptus 32 ounce 2-Pack) -Regenerative Organic Certified Oils 18-in-1 Uses: Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO

Dr. Bronners Magic Soap - Pure-Castile Liquid Soap (Eucalyptus 32 ounce 2-Pack) -Regenerative Organic Certified Oils 18-in-1 Uses: Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO

Dr. Bronner's$32.994.8★9,057 rev

4
Dr. Bronners Pure-Castile Magic Bar Soaps - Made with Regenerative Organic Certified Oils - For Face Body Hair- Vegan Soap Bars for Men & Women - Eucalyptus 2 pack 5 oz

Dr. Bronners Pure-Castile Magic Bar Soaps - Made with Regenerative Organic Certified Oils - For Face Body Hair- Vegan Soap Bars for Men & Women - Eucalyptus 2 pack 5 oz

Dr. Bronner's$9.994.8★2,208 rev

5
Dr. Bronners Pure-Castile Magic Soap Bars (Eucalyptus 5 oz 6-Pack)- Made with Regenerative Organic Certified Oils for Face Body & Hair - Gentle Vegan- Bar Soaps for Men & Women

Dr. Bronners Pure-Castile Magic Soap Bars (Eucalyptus 5 oz 6-Pack)- Made with Regenerative Organic Certified Oils for Face Body & Hair - Gentle Vegan- Bar Soaps for Men & Women

Dr. Bronner's$28.834.8★2,208 rev

Newest

by launch date
Adams Handmade Soap Eucalyptus Pure Castile Bar Soap 4.5 oz | Vegan Cold Process Essential Oils 84% Organic Fair Trade No Additives USA Made

Adams Handmade Soap Eucalyptus Pure Castile Bar Soap 4.5 oz | Vegan Cold Process Essential Oils 84% Organic Fair Trade No Additives USA Made

Adams Handmade Soap$9.8747 rev

11mo ago
Adams Handmade Soap Eucalyptus Spearmint Pure Castile Bar Soap 4.5 oz | Vegan Cold Process Essential Oils 84% Organic Fair Trade No Additives USA Made

Adams Handmade Soap Eucalyptus Spearmint Pure Castile Bar Soap 4.5 oz | Vegan Cold Process Essential Oils 84% Organic Fair Trade No Additives USA Made

Adams Handmade Soap$9.6346 rev

11mo ago
Dr. Bronners Magic Soap-Pure-Castile Liquid Refill (Eucalyptus 32 ounce 2-Pack) - Regenerative Organic Certified Oils For Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO

Dr. Bronners Magic Soap-Pure-Castile Liquid Refill (Eucalyptus 32 ounce 2-Pack) - Regenerative Organic Certified Oils For Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO

Dr. Bronner's$31.413,811 rev

2y ago
DOVE MEN + CARE Bar 3 in 1 Cleanser for Body Face and Shaving Blue Eucalyptus 8 Bars For Fresh Healthy-Feeling Skin Body and Facial Cleanser More Moisturizing Than Bar Soap 3.75 oz

DOVE MEN + CARE Bar 3 in 1 Cleanser for Body Face and Shaving Blue Eucalyptus 8 Bars For Fresh Healthy-Feeling Skin Body and Facial Cleanser More Moisturizing Than Bar Soap 3.75 oz

DOVE MEN + CARE$12.181,301 rev

2y ago
Dr. Bronners Pure-Castile Liquid Magic Soap Bottle & Refill Carton - Made with Regenerative Organic Certified Oils- 18-in-1 Uses for Face Body Wash Hand Soap Refill- Eucalyptus 32oz + Refill

Dr. Bronners Pure-Castile Liquid Magic Soap Bottle & Refill Carton - Made with Regenerative Organic Certified Oils- 18-in-1 Uses for Face Body Wash Hand Soap Refill- Eucalyptus 32oz + Refill

Dr. Bronner's$32.642,494 rev

2y ago

Trending

90-day click momentum
Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 32 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan

Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 32 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan

Dr. Bronner's$17.214.8★

▲ 164%
Dr. Bronners Magic Soap-Pure-Castile Liquid Refill (Eucalyptus 32 ounce 1-Pack) - Regenerative Organic Certified Oils For Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO

Dr. Bronners Magic Soap-Pure-Castile Liquid Refill (Eucalyptus 32 ounce 1-Pack) - Regenerative Organic Certified Oils For Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO

Dr. Bronner's$15.864.8★

▲ 108%
Adams Handmade Soap Eucalyptus Spearmint Pure Castile Bar Soap 4.5 oz | Vegan Cold Process Essential Oils 84% Organic Fair Trade No Additives USA Made

Adams Handmade Soap Eucalyptus Spearmint Pure Castile Bar Soap 4.5 oz | Vegan Cold Process Essential Oils 84% Organic Fair Trade No Additives USA Made

Adams Handmade Soap$9.634.7★

▲ 78%
Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 1 Gallon) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan

Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 1 Gallon) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan

Dr. Bronner's$64.684.8★

▲ 39%
Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 8 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan

Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 8 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan

Dr. Bronner's$11.774.8★

▲ 29%

Common questions

Is eucalyptus soap profitable to sell on Amazon United States?
The niche generates $250K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the eucalyptus soap niche?
8 brands and 669 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 96% of demand.
When does demand for eucalyptus soap peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the eucalyptus soap niche?
Listings span $4.57–$64.68; the average listing price is $19.72 (sweet spot $15–$100). The average incumbent carries 8,692 reviews — the moat a new listing must climb.