Is eucalyptus shampoo profitable to sell on Amazon United States?

The niche generates $142K/yr across 6 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (43/100).

How competitive is the eucalyptus shampoo niche?

3 brands and 26 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in eucalyptus shampoo?

Top complaints mined from reviews: Motor Power, Ease Of Use, Functionality-Overall. The return rate is 0.5%.

When does demand for eucalyptus shampoo peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 16.1× the quietest.

What does it cost to enter the eucalyptus shampoo niche?

Listings span $11.16–$24.96; the average listing price is $19.00 (sweet spot $15–$100). The average incumbent carries 4,215 reviews — the moat a new listing must climb.

eucalyptus shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$19.00

avg listing price — sweet spot $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$11.16–$24.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+15.2%

90-day search growth — must beat 0% to launch

Market size

Okay$142K

$142K/yr · 85K searches

Review moat

Bad4,214.83

avg incumbent reviews — the moat a new listing must climb

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, eucalyptus shampoo is a $142K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eucalyptus shampoo market data

Units sold / yr: 5K–6K; avg 750–1,000/product
Revenue / yr: $95K–$114K; units × avg price
Conversion rate: 8.8%
Avg BSR: #288
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Native89%
Herbal Essences6%
First Botany5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 16.1×

Open Trend

Top eucalyptus shampoo search terms

eucalyptus shampoo24K/yr +14.3%1.6% conv.
native scalp detox shampoo10K/yr +44.1%9.3% conv.
eucalyptus shampoo and conditioner12K/yr +26.2%3.2% conv.
native eucalyptus & mint shampoo7K/yr +116.6%7.6% conv.
native eucalyptus & mint 2-in-1 shampoo and conditioner11K/yr -38.5%2.4% conv.
native detox shampoo3K/yr -0.3%7.0% conv.
native scalp detox shampoo and conditioner2K/yr +103.0%14.8% conv.
native shampoo eucalyptus and mint5K/yr -3.8%5.6% conv.
native clarifying shampoo3K/yr +1.1%5.4% conv.
native scalp detox4K/yr -52.5%7.1% conv.

All search terms

Top eucalyptus shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Native Scalp Detox Shampoo and Conditioner Eucalyptus & Mint Naturally Derived Ingredients | All Hair Types Color & Treated Fine to Dry Damaged Sulfate & Dye Free - 2-Pack

Native$21.224.3★1,542 rev

Native Scalp Detox Shampoo Lavender Cloud & Vanilla 16.5 fl Oz.

Native$13.444.6★677 rev

Herbal Essences Scalp + Purify Eucalyptus Sulfate Free Shampoo and Conditioner and All-in-One Nourishing Spray Set

Herbal Essences$24.964.6★66 rev

Tea Tree & Eucalyptus Shampoo and Conditioner Set Clarifying & Scalp Care Formula with Activated Charcoal Biotin & Keratin Sulfate-Free Made in USA - 16 fl oz x 2

First Botany$23.464.3★8,407 rev

Native Scalp Refreshing Conditioner Lavender Cloud & Vanilla 16.5 fl Oz.

Native$11.164.6★585 rev

Newest

by launch date

Herbal Essences Scalp + Purify Eucalyptus Sulfate Free Shampoo and Conditioner and All-in-One Nourishing Spray Set

Herbal Essences$24.9666 rev

3mo ago

Native Scalp Detox Shampoo Lavender Cloud & Vanilla 16.5 fl Oz.

Native$13.44677 rev

4mo ago

Native Scalp Refreshing Conditioner Lavender Cloud & Vanilla 16.5 fl Oz.

Native$11.16585 rev

4mo ago

Native Scalp Detox Shampoo and Conditioner Eucalyptus & Mint Naturally Derived Ingredients | All Hair Types Color & Treated Fine to Dry Damaged Sulfate & Dye Free - 2-Pack

Native$21.221,542 rev

7mo ago

Tea Tree & Eucalyptus Shampoo and Conditioner Set Clarifying & Scalp Care Formula with Activated Charcoal Biotin & Keratin Sulfate-Free Made in USA - 16 fl oz x 2

First Botany$23.468,407 rev

1y ago

What buyers say about eucalyptus shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“The fragrance is amazing”

Quality-Overall9%

“Great and effective products”

Cleansing9%

“Clean feel”

Soft Feel7%

“silky smooth”

Lather5%

“The shampoo lathers nicely”

Moist/Dry3%

“It's also extremely effective for dryness”

Value For Money3%

“Good deal”

Ingredients-Overall3%

“Safe ingredients”

Ease Of Cleaning2%

“The shampoo cleans really well”

Toxic/Chemical Free2%

“has no harmful ingredients”

What buyers complain about

Motor Power19%

“Defective Pump”

Ease Of Use8%

“Difficult to open”

Functionality-Overall6%

“The pump does not work at all”

Smell4%

“Very strong smell”

Moist/Dry4%

“a little dry”

Dispensing Mechanism4%

“Defective Dispensers”

Allergies3%

“My scalp was itchy”

Ease Of Cleaning3%

“Total sloppy mess”

Oily/Greasy2%

“My hair is generally very oily and sticky”

Damage/Burn Hair2%

“Made my hair fall out”

Top return reasons

Motor Power39%

Smell17%

Leak-Proof6%

Functionality-Overall6%

Advertised Vs Actual Product5%