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53

eucalyptus mint

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 72Growth 22Conversion 74Competition 60Returns 97Price range 76Avg price 83Brand share 0Review moat 42Quality gap 24

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$18.14

avg listing price — sweet spot $15–$100

Price range

Great$8.32–$37.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$783K

$783K/yr · 624K searches

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,289.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, eucalyptus mint is a $783K/yr Amazon United States market (624K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

eucalyptus mint market data

Units sold / yr
30K–40K
avg 750–1,000/product
Revenue / yr
$544K–$726K
units × avg price
Conversion rate
6.9%
Avg BSR
#581
Page quality
0%
Prime
94%
Sponsored
78%
Out of stock
2.1%
Avg brand age
70 months
Avg seller age
126 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

250

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

0%

  • Dr Teal's74%
  • Bath & Body Works23%
  • Native2%
  • LILY ROY1%
  • Essentially KateS1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Top eucalyptus mint search terms

  • dr teals lotion210K/yr
  • eucalyptus lotion55K/yr
  • dr teals body lotion40K/yr
  • stress relief lotion33K/yr
  • bath and body works aromatherapy46K/yr
  • dr. teals lotion24K/yr
  • aromatherapy lotion37K/yr
  • dr teal lotion20K/yr
  • bath and body works eucalyptus spearmint21K/yr
  • bath and body works stress relief22K/yr
All search terms

Top eucalyptus mint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$31K8%$63K12%$94K16%$125K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about eucalyptus mint

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“Clean fresh scent”

Quality-Overall7%

“Great lotion”

Value For Money6%

“Good price”

Moist/Dry5%

“Great moisturizer”

Soft Feel5%

“Silky smooth”

Lather2%

“It does lather and bubble well”

Suitability Dry Skin2%

“doesnt dry it out”

Advertised Vs Actual Product2%

“It works exactly as described”

Absorbency2%

“Absorbs very well”

Cleansing2%

“it cleans well”

What buyers complain about

Smell22%

“too smelly”

Motor Power8%

“Pumps are defective”

Advertised Vs Actual Product6%

“Misleading”

Leak-Proof6%

“Product leaked in shipping bag”

Allergies4%

“I was allergic”

Value For Money3%

“it's a little over priced”

Thickness3%

“It is very thick”

Size-Overall2%

“the bottle is pretty large”

Ingredients-Overall2%

“when they change the label they changed the ingredients”

Quality-Overall2%

“Very disappointing that they were not properly reviewed by their quality control”

Top return reasons

Smell33%
Advertised Vs Actual Product21%
Leak-Proof15%
Motor Power9%
Defective Material/Parts3%
Value For Money3%
Size-Overall3%
Functionality-Overall2%
Moist/Dry2%
Product Condition1%

Common questions

Is eucalyptus mint profitable to sell on Amazon United States?
The niche generates $783K/yr across 32 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the eucalyptus mint niche?
5 brands and 250 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in eucalyptus mint?
Top complaints mined from reviews: Smell, Motor Power, Advertised Vs Actual Product. The return rate is 0.7%.
When does demand for eucalyptus mint peak?
Demand peaks in Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the eucalyptus mint niche?
Listings span $8.32–$37.03; the average listing price is $18.14 (sweet spot $15–$100). The average incumbent carries 2,289 reviews — the moat a new listing must climb.