ethica shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great166.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$71.43avg listing price — sweet spot $15–$100
Price range
Great$38.14–$111.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad$80K$80K/yr · 6K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ethica shampoo is a $80K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ethica shampoo market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $36K–$54K
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #733
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 22.2%
- Avg brand age
- 56 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Ethica Beauty100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top ethica shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ethica Beauty Sulfate-Free Salon-Grade Anti-Aging Moisturizing Shampoo Hypoallergenic Scalp & Hair Growth Formula For All Hair Types - Paraben Free Gluten Free Fragrance Free 8.45 oz
Ethica Beauty$38.294.4★270 rev
Shampoo and Conditioner. Clarifying & Deep Conditioning. Promotes Strong Healthy Hair Scalp Health and Hair Growth 8.45 Oz
Ethica Beauty$71.674.0★44 rev
Ethica Beauty Sulfate-Free Salon-Grade Anti-Aging Moisturizing Shampoo Hypoallergenic Scalp & Hair Growth Formula For All Hair Types - Paraben Free Gluten Free Fragrance Free 16.9 oz
Ethica Beauty$61.664.4★270 rev
Mens Hair Growth. Professional Shampoo Conditioner & Daily Corrective Topical Treatment. Healthy Hair Scalp Health & Hair Regrowth. 1 Month Supply.
Ethica Beauty$107.473.9★13 rev
Ethica Beauty Sulfate-Free Salon-Grade Anti-Aging Moisturizing Shampoo Hypoallergenic Scalp & Hair Growth Formula For All Hair Types - Paraben Free Gluten Free Fragrance Free 32 Oz.
Ethica Beauty$111.364.4★270 rev
Newest
by launch dateShampoo and Conditioner. Clarifying & Deep Conditioning. Promotes Strong Healthy Hair Scalp Health and Hair Growth 8.45 Oz
Ethica Beauty$71.6744 rev
Mens Hair Growth. Professional Shampoo Conditioner & Daily Corrective Topical Treatment. Healthy Hair Scalp Health & Hair Regrowth. 1 Month Supply.
Ethica Beauty$107.4713 rev
Ethica Beauty Sulfate-Free Salon-Grade Anti-Aging Moisturizing Shampoo Hypoallergenic Scalp & Hair Growth Formula For All Hair Types - Paraben Free Gluten Free Fragrance Free 32 Oz.
Ethica Beauty$111.36270 rev
Ethica Beauty Sulfate-Free Salon-Grade Anti-Aging Moisturizing Shampoo Hypoallergenic Scalp & Hair Growth Formula For All Hair Types - Paraben Free Gluten Free Fragrance Free 8.45 oz
Ethica Beauty$38.29270 rev
Ethica Beauty Sulfate-Free Salon-Grade Anti-Aging Moisturizing Shampoo Hypoallergenic Scalp & Hair Growth Formula For All Hair Types - Paraben Free Gluten Free Fragrance Free 16.9 oz
Ethica Beauty$61.66270 rev
Trending
90-day click momentumShampoo and Conditioner. Clarifying & Deep Conditioning. Promotes Strong Healthy Hair Scalp Health and Hair Growth 8.45 Oz
Ethica Beauty$71.674.0★
Ethica Beauty Sulfate-Free Salon-Grade Anti-Aging Moisturizing Shampoo Hypoallergenic Scalp & Hair Growth Formula For All Hair Types - Paraben Free Gluten Free Fragrance Free 8.45 oz
Ethica Beauty$38.294.4★
Ethica Beauty Sulfate-Free Salon-Grade Anti-Aging Moisturizing Shampoo Hypoallergenic Scalp & Hair Growth Formula For All Hair Types - Paraben Free Gluten Free Fragrance Free 16.9 oz
Ethica Beauty$61.664.4★
Mens Hair Growth. Professional Shampoo Conditioner & Daily Corrective Topical Treatment. Healthy Hair Scalp Health & Hair Regrowth. 1 Month Supply.
Ethica Beauty$107.473.9★
Ethica Beauty Sulfate-Free Salon-Grade Anti-Aging Moisturizing Shampoo Hypoallergenic Scalp & Hair Growth Formula For All Hair Types - Paraben Free Gluten Free Fragrance Free 32 Oz.
Ethica Beauty$111.364.4★
What buyers say about ethica shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Also smells great”
“conditioner comes it two different colored bottles”
“lathers quite well”
“Eminence is great for getting rid of sebum buildup”
“the shampoo actually feels good when you scrub it in”
What buyers complain about
“Still thin up top”
“oily skin with some patches of dry skin”
“Price feels like it too”
“He said that the topical treatment does not weigh down his hair or make it stiff or sticky”
“oily skin with some patches of dry skin”
Top return reasons
Common questions
- Is ethica shampoo profitable to sell on Amazon United States?
- The niche generates $80K/yr across 6 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the ethica shampoo niche?
- 1 brands and 2 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ethica shampoo?
- Top complaints mined from reviews: Thickness, Oily/Greasy, Value For Money. The return rate is 0.7%.
- When does demand for ethica shampoo peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the ethica shampoo niche?
- Listings span $38.14–$111.36; the average listing price is $71.43 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.