eternity cologne for men
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$63.63avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 743K searches
Price range
Great$19.83–$126.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,348.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eternity cologne for men is a $1.1M/yr Amazon United States market (743K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
eternity cologne for men market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $954K–$1.3M
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #391
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 48%
- Out of stock
- 4.0%
- Avg brand age
- 79 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
14
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
2%
- Calvin Klein57%
- Diesel30%
- URBAN COLLECTION3%
- Metal Masters3%
- perfurissimo2%
- Generic2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top eternity cologne for men search terms
- eternity for men253K/yr
- diesel cologne for men124K/yr
- calvin klein eternity for men61K/yr
- eternity cologne for men61K/yr
- diesel perfume for men32K/yr
- perfume diesel para hombre28K/yr
- diesel cologne37K/yr
- ck one body spray21K/yr
- eternity aqua for men20K/yr
- diesel perfume13K/yr
Top eternity cologne for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calvin Klein Eternity For Men Eau de Toilette 3.3 fl oz
Calvin Klein$99.994.6★14,953 rev
Diesel Only the Brave Eau de Toilette Spray Cologne for Men Notes of Lemon Rosemary and Sensual Ambery Wood Fresh and Powerful Fragrance Long-Lasting 1.7 FL. Oz.
Diesel$56.284.7★7,932 rev
Calvin Klein Eternity For Men Eau de Toilette 6.7 fl oz
Calvin Klein$116.944.6★14,953 rev
Calvin Klein Eternity for Men After Shave - Notes of Bergamot Geranium Sandalwood & Amber - 3.4 fl oz
Calvin Klein$51.834.5★1,138 rev
Calvin Klein Eternity Aqua For Him Eau de Toilette 1 fl oz
Calvin Klein$51.484.5★4,917 rev
Newest
by launch date
Bundle - Eternity Cologne for Men Eau de Toilette Spray 3.4 oz Bundle with Empty Perfume Atomizer (Atomizer colour may vary)
Generic$65.921 rev
Diesel Fuel for Life 2.5oz Spray for Men
perfurissimo$60.012 rev
Calvin Klein Eternity for Men Eau de Toilette 3-pc Set (Spring FY26)
Calvin Klein$104.705 rev
Diesel UMBR-ANDRETHREEPACK Blue/Black
Diesel$45.172,224 rev
Eternal for Men - 3.4 Fluid Ounce Eau De Parfum Spray - Refreshing Citrusy & Floral Top Notes with Subtle Woody Undertones Smell Fresh All Day Long Gift for All Occasions Parfume for Men 100ml
URBAN COLLECTION$24.63105 rev
Trending
90-day click momentumDiesel UMBR-ANDRETHREEPACK Blue/Black
Diesel$45.174.3★
Diesel Fuel for Life 2.5oz Spray for Men
perfurissimo$60.015.0★
Metal Masters GoldTone Titanium Mens Eternity Wedding Band Ring with Cubic Zirconia CZ Comfort Fit 8mm SZ 9
Metal Masters$22.484.3★
Calvin Klein Eternity for Men Eau de Toilette 3-pc Set (Spring FY26)
Calvin Klein$104.705.0★
Bundle - Eternity Cologne for Men Eau de Toilette Spray 3.4 oz Bundle with Empty Perfume Atomizer (Atomizer colour may vary)
Generic$65.925.0★
What buyers say about eternity cologne for men
What buyers praise and complain about, mined from review topics.What buyers love
“Best smell”
“Just cheaper”
“Good quality”
“Very durable”
“Was exactly what I expected”
“The fit is perfect”
“Husband approved”
“Stop allergy”
“It was a gift”
“It feels refreshing on the skin after shaving and leaves a smooth, comfortable finish”
What buyers complain about
“It has a cheap, artificial smell”
“Extremely expensive”
“no such quality observed”
“Sent need to last longer”
“Just a bit smaller than my norm”
“Not accurate with photos”
“Allergy concerns”
“It is not as strong”
“feel something like Alcohol pad smell”
Top return reasons
Common questions
- Is eternity cologne for men profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the eternity cologne for men niche?
- 8 brands and 14 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in eternity cologne for men?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.3%.
- When does demand for eternity cologne for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the eternity cologne for men niche?
- Listings span $19.83–$126.45; the average listing price is $63.63 (sweet spot $15–$100). The average incumbent carries 3,349 reviews — the moat a new listing must climb.