Eternity Cologne for Men

Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

743K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

2.3%

Market size, estimated

$1.1Ma year

Peak month

December3.4× the quietest month

Top search term

eternity for men253K searches a year

Listings sell for $63.63 on average, from $19.83 to $126.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $63.63 that is $32K to $48K a year per listing.

Average price

$63.63inside the $15 to $100 sweet spot

Price range

$19.83–$126.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$32K–$48K

Returns

0.3%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #391 within Men's. It carries 3,349 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

90%

Out of stock, average day

4.0%

Average rank

#391in Men's

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

3,349per listing

Listings tracked

29

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

79 months