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Eternity Aqua for Men

Fail

The top 5 products take 100% of clicks, so Eternity Aqua for Men is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$130K/yr50K searches / yr
90-day growth
+16.9%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Eternity Aqua for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Eternity Aqua for Men is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eternity Aqua for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Eternity Aqua for Men 50K times last year and spent an estimated $130K. One brand takes every click. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
3.5%
Market size, estimated
$130Ka year
Peak month
December3.0× the quietest month
Top search term
eternity aqua for men20K searches a year

02 · Price

A sale here is worth $74.73.

Listings sell for $74.73 on average, from $24.55 to $126.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $74.73 that is $19K to $37K a year per listing.

Average price
$74.73inside the $15 to $100 sweet spot
Price range
$24.55–$126.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$19K–$37K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #248 within Men's. It carries 4,053 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#248in Men's
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,053per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Eternity Aqua for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Eternity Aqua for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Eternity Aqua for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eternity aqua for men20K/yr
  • calvin klein eternity aqua6K/yr
  • eternity aqua5K/yr
  • eternity for men aqua5K/yr
  • calvin klein aqua4K/yr
  • calvin klein aqua eternity for men5K/yr
  • calvin klein eternity aqua for men2K/yr
  • eternity aqua cologne for men2K/yr
  • calvin klein aqua for men957/yr

Reviews and returns

What reviews say buyers love and hate about Eternity Aqua for Men

We read the reviews and the return reasons for every product selling here.

79%of positive reviews mention “Smell”
63%of negative reviews mention “Value For Money”
0.1%of orders come back
“WAY OVERPRICED”
A buyer, on “Value For Money”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Eternity Aqua for Men questions

Answered from the same tracked data.