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Eternal Muse Hair Curler Heatless

Fail

The top 5 brands take 100% of clicks, so Eternal Muse Hair Curler Heatless is a Fail.

Flapen Score
23
23 / 100
Ranks 10,913 of 10,978 Beauty & Personal Care niches · −25 vs the category median of 48
Market size
$26K/yr109K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
85%top-5 click share · 5 brands · 185 sellers

Flapen Score

Eternal Muse Hair Curler Heatless against its category

The dotted line is the Beauty & Personal Care average. Past it, Eternal Muse Hair Curler Heatless is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eternal Muse Hair Curler Heatless market on Amazon at a glance

Shoppers on Amazon United States searched for Eternal Muse Hair Curler Heatless 109K times last year and spent an estimated $26K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
1.5%
Market size, estimated
$26Ka year
Peak month
December4.0× the quietest month
Top search term
eternal muse hair curler heatless76K searches a year

02 · Price

A sale here is worth $16.42.

Listings sell for $16.42 on average, from $9.42 to $21.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $16.42 that is $2K to $4K a year per listing.

Average price
$16.42inside the $15 to $100 sweet spot
Price range
$9.42–$21.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #101 within Hair Rollers. It carries 10,724 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#101in Hair Rollers
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
10,724per listing
Listings tracked
9

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Eternal Muse Hair Curler Heatless products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

185

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 236%
  • Brand 317%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Eternal Muse Hair Curler Heatless search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Eternal Muse Hair Curler Heatless search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eternal muse hair curler heatless76K/yr
  • eternal muse23K/yr
  • eternal muse heatless curls6K/yr
  • eternal muse hair3K/yr
  • eternal muse hair curler heatless jumbo1K/yr

Reviews and returns

What reviews say buyers love and hate about Eternal Muse Hair Curler Heatless

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Hair Styling”
12%of negative reviews mention “Functionality-Overall”
3.4%of orders come back
“Did not work well”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eternal Muse Hair Curler Heatless questions

Answered from the same tracked data.