Is estee lauder youth dew powder profitable to sell on Amazon United States?

The niche generates $13K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +51.4%. Flapen's verdict: Skip it (38/100).

How competitive is the estee lauder youth dew powder niche?

4 brands and 56 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in estee lauder youth dew powder?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.

When does demand for estee lauder youth dew powder peak?

Demand peaks in May–Jun–Jul–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the estee lauder youth dew powder niche?

Listings span $13.74–$61.94; the average listing price is $28.00 (sweet spot $15–$100). The average incumbent carries 4,337 reviews — the moat a new listing must climb.

estee lauder youth dew powder

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.00

avg listing price — sweet spot $15–$100

Price range

Great$13.74–$61.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+51.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,336.57

avg incumbent reviews — the moat a new listing must climb

Competition

Bad95%

top-5 click share — a locked-up shelf

Market size

Bad$13K

$13K/yr · 19K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, estee lauder youth dew powder is a $13K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Skip it — 38/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

estee lauder youth dew powder market data

Units sold / yr: 1K–2K; avg 250–500/product
Revenue / yr: $35K–$42K; units × avg price
Conversion rate: 2.5%
Avg BSR: #105
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 1.9%
Avg brand age: 95 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Estée Lauder77%
Elizabeth Taylor14%
JerrBear’s6%
Evyan3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +51.4% search growth over the last 90 days.

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top estee lauder youth dew powder search terms

estee lauder dusting powder8K/yr +24.3%1.9% conv.
youth dew dusting powder4K/yr +157.3%3.1% conv.
estee lauder beautiful powder4K/yr +24.3%5.0% conv.
estee lauder powder body3K/yr +48.3%3.6% conv.

All search terms

Top estee lauder youth dew powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Este Lauder Beautiful Perfumed Body Powder with Notes of Rose Lily Tuberose & Orange Flower 3.53 Ounce

Estée Lauder$61.944.6★838 rev

Este Lauder Youth-Dew Dusting Powder Box with Body Powder & Puff with Notes of Rose Spices & Patchouli | Scented Body Powder for Women 7 Ounce

Estée Lauder$42.344.7★2,749 rev

Elizabeth Taylor Body Powder for Women Fragrance with Body Puff White Diamonds 2.6 Oz

Elizabeth Taylor$15.634.7★6,474 rev

JerrBears Pink Sugar Cashmere Dusting Powder Talc Free Body Formula for Women Soft Scented Skin Care Gentle Powder for Daily Freshness 4oz Jar

JerrBear’s$24.924.3★267 rev

Evyan White Shoulders Perfume Bath Powder for Women 2.6 oz

Evyan$13.744.5★7,733 rev

Newest

by launch date

JerrBears Pink Sugar Cashmere Dusting Powder Talc Free Body Formula for Women Soft Scented Skin Care Gentle Powder for Daily Freshness 4oz Jar

JerrBear’s$24.92267 rev

12mo ago

Este Lauder Youth-Dew Roll-On Anti-Perspirant Deodorant with Notes of Rose Spices & Patchouli 2.5 Ounce

Estée Lauder$22.561,099 rev

19y ago

Este Lauder Beautiful Perfumed Body Powder with Notes of Rose Lily Tuberose & Orange Flower 3.53 Ounce

Estée Lauder$61.94838 rev

22y ago

Evyan White Shoulders Perfume Bath Powder for Women 2.6 oz

Evyan$13.747,733 rev

22y ago

Este Lauder Youth-Dew Dusting Powder Box with Body Powder & Puff with Notes of Rose Spices & Patchouli | Scented Body Powder for Women 7 Ounce

Estée Lauder$42.342,749 rev

23y ago

What buyers say about estee lauder youth dew powder

What buyers praise and complain about, mined from review topics.

What buyers love

Smell64%

“Beautifully scented”

Value For Money5%

“Worth buying”

Gifting Purpose4%

“Mom loved it for part of her gifts for Christmas”

Soft Feel3%

“feels smooth on the skin”

Quality-Overall3%

“the quality is excellent”

Ease Of Use2%

“Easy to use”

Advertised Vs Actual Product2%

“As described”

Moist/Dry2%

“Keeps me dry”

Weight Light1%

“Most lightweight”

Durability1%

“it also lasts on the skin so the longevity is great”

What buyers complain about

Smell46%

“Chemical smell”

Value For Money8%

“Very, Very Overpriced”

Size-Overall5%

“Small”

Texture/Consistency-Overall4%

“Dont like the texture”

Allergies3%

“It doesnt feel good on the skin”

Durability3%

“doesnt last”

Quality-Overall2%

“Too expensive for what you get and the quality of it”

Moist/Dry2%

“Doesn't keep me dry”

Ease Of Use1%

“Just dont get carried away in using it”

Suitability Oily Skin1%

“Im not a fan of the look the powder leaves on my skin”

Top return reasons

Smell73%

Advertised Vs Actual Product8%

Product Condition3%

Size-Overall3%

Leak-Proof3%

Functionality-Overall2%

Defective Material/Parts2%

Value For Money1%

Quality-Overall1%

Texture/Consistency-Overall1%

Common questions

Is estee lauder youth dew powder profitable to sell on Amazon United States?: The niche generates $13K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +51.4%. Flapen's verdict: Skip it (38/100).
How competitive is the estee lauder youth dew powder niche?: 4 brands and 56 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in estee lauder youth dew powder?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
When does demand for estee lauder youth dew powder peak?: Demand peaks in May–Jun–Jul–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the estee lauder youth dew powder niche?: Listings span $13.74–$61.94; the average listing price is $28.00 (sweet spot $15–$100). The average incumbent carries 4,337 reviews — the moat a new listing must climb.