Estee Lauder Soft Clean
FailThe top 5 products take 100% of clicks, so Estee Lauder Soft Clean is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $92K/yr17K searches / yr
- 90-day growth
- +30.2%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 2 sellers
Flapen Score
Estee Lauder Soft Clean against its category
The dotted line is the Beauty & Personal Care average. Past it, Estee Lauder Soft Clean is stronger. Inside it, weaker.
Market
The Estee Lauder Soft Clean market on Amazon at a glance
Shoppers on Amazon United States searched for Estee Lauder Soft Clean 17K times last year and spent an estimated $92K. One brand takes every click. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 16.6% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- +30.2%
- Conversion, latest week
- 16.6%
- Market size, estimated
- $92Ka year
- Peak month
- September4.3× the quietest month
- Top search term
- estee lauder perfectly clean15K searches a year
02 · Price
A sale here is worth $32.71.
Listings sell for $32.71 on average, from $28.18 to $40.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 750 to 1,000 of them. At $32.71 that is $25K to $33K a year per listing.
- Average price
- $32.71inside the $15 to $100 sweet spot
- Price range
- $28.18–$40.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $25K–$33K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #288 within Masks. It carries 1,471 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #288in Masks
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 1,471per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 112 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 112 months
Products
Top Estee Lauder Soft Clean products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Estee Lauder Soft Clean search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.3×
Search terms
Top Estee Lauder Soft Clean search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- estee lauder perfectly clean15K/yr
- estee lauder perfectly clean foam cleanser1K/yr
- este lauder perfectly clean775/yr
Reviews and returns
What reviews say buyers love and hate about Estee Lauder Soft Clean
We read the reviews and the return reasons for every product selling here.
“Not the greatest”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Estee Lauder Soft Clean questions
Answered from the same tracked data.









