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estee lauder revitalizing supreme plus

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 37Growth 79Conversion 52Competition 6Returns 87Price range 77Avg price 81Brand share 0Review moat 80Quality gap 20

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$83.49

avg listing price — sweet spot $15–$100

Review moat

Great409.38

avg incumbent reviews — the moat a new listing must climb

Growth

Great+69.7%

90-day search growth — must beat 0% to launch

Price range

Great$28.26–$121.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$187K

$187K/yr · 53K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, estee lauder revitalizing supreme plus is a $187K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

estee lauder revitalizing supreme plus market data

Units sold / yr
3K–3K
avg 250–500/product
Revenue / yr
$209K–$250K
units × avg price
Conversion rate
4.2%
Avg BSR
#188
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
84 months
Avg seller age
137 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Estée Lauder100%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — +69.7% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Top estee lauder revitalizing supreme plus search terms

  • estee lauder revitalizing supreme33K/yr
  • estee lauder revitalizing supreme plus16K/yr
  • este lauder revitalizing supreme3K/yr
  • estee lauder youth power cream1K/yr
All search terms

Top estee lauder revitalizing supreme plus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$28K30%$56K45%$84K60%$112K1001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about estee lauder revitalizing supreme plus

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“A highly affordable”

Suitability Combination Skin16%

“have been happy with the results on my skin”

Quality-Overall14%

“Cream quality”

Moist/Dry11%

“moisturize”

Soft Feel10%

“It goes on smoothly”

Suitability Dry Skin6%

“effective, leaving my skin clean without feeling dry”

Wrinkle4%

“it helps from getting more wrinkles than usually”

Smell3%

“Has a clean smell”

Size-Overall2%

“Fits into your travel bag”

Absorbency2%

“it absorbs quickly”

What buyers complain about

Value For Money27%

“It is expensive”

Size-Overall17%

“Too small”

Smell11%

“the smell was off”

Functionality-Overall7%

“Didn't work like the video”

Durability4%

“Nice set lasted about a month”

Allergies4%

“Other products my my skin feel like its burning”

Wrinkles3%

“doesnt get rid of my wrinkles”

Suitability Combination Skin2%

“Not for all skin type”

Oily/Greasy1%

“It gets a bit oily in summer”

Weight Heavy1%

“It is too heavy for me for daytime use”

Top return reasons

Size-Overall32%
Value For Money13%
Smell11%
Advertised Vs Actual Product9%
Product Condition6%
Functionality-Overall6%
Moist/Dry5%
Skin Health3%
Texture/Consistency-Overall3%
Defective Material/Parts2%

Common questions

Is estee lauder revitalizing supreme plus profitable to sell on Amazon United States?
The niche generates $187K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +69.7%. Flapen's verdict: Skip it (46/100).
How competitive is the estee lauder revitalizing supreme plus niche?
1 brands and 3 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in estee lauder revitalizing supreme plus?
Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 1.4%.
When does demand for estee lauder revitalizing supreme plus peak?
Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the estee lauder revitalizing supreme plus niche?
Listings span $28.26–$121.35; the average listing price is $83.49 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.