Is estee lauder makeup remover profitable to sell on Amazon United States?

The niche generates $954K/yr across 11 tracked products. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the estee lauder makeup remover niche?

5 brands and 16 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in estee lauder makeup remover?

Top complaints mined from reviews: Oily/Greasy, Value For Money, Water Resistance. The return rate is 0.5%.

When does demand for estee lauder makeup remover peak?

Demand peaks in Jun–Nov; the busiest month runs 8.0× the quietest.

What does it cost to enter the estee lauder makeup remover niche?

Listings span $5.48–$42.20; the average listing price is $24.18 (sweet spot $15–$100). The average incumbent carries 6,181 reviews — the moat a new listing must climb.

estee lauder makeup remover

Worth a look

Shows searches that convert (22.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible22.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.18

avg listing price — sweet spot $15–$100

Market size

Great$954K

$954K/yr · 175K searches

Price range

Good$5.48–$42.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,180.55

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, estee lauder makeup remover is a $954K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

estee lauder makeup remover market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $725K–$967K; units × avg price
Conversion rate: 22.6%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 91 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Lancôme52%
Clinique32%
Estée Lauder11%
Neutrogena2%
Amazon Basics2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.

Peak months: Jun, Nov · busiest ÷ quietest = 8.0×

Open Trend

Top estee lauder makeup remover search terms

lancome eye makeup remover62K/yr +21.5%19.7% conv.
clinique eye makeup remover48K/yr +16.6%22.9% conv.
lancome bifacil eye makeup remover15K/yr +37.4%17.7% conv.
lancome makeup remover17K/yr +17.7%9.8% conv.
estee lauder makeup remover9K/yr +16.4%13.0% conv.
estee lauder eye makeup remover9K/yr -5.6%25.4% conv.
clinique eye makeup remover liquid5K/yr +36.4%23.2% conv.
estee lauder take it away makeup remover3K/yr +27.7%19.5% conv.
estee lauder take it away3K/yr -1.7%22.4% conv.
estee lauder gentle eye makeup remover4K/yr -25.8%34.5% conv.

All search terms

Top estee lauder makeup remover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lancme Bi-Facil Double Action Eye Makeup Remover | Waterproof Makeup Remover for All Skin Types & Sensitive Eyes | Gentle Non-Greasy Formula with Bi-Phase Technology | 4.2 Fl Oz

Lancôme$30.094.7★4,058 rev

Lancme Bi-Facil Double Action Eye Makeup Remover | Waterproof Makeup Remover for All Skin Types & Sensitive Eyes | Gentle Non-Greasy Formula with Bi-Phase Technology | 6.7 Fl Oz

Lancôme$42.204.7★4,058 rev

Clinique Take The Day Off Liquid Makeup Remover For Lids Lashes + Lips | Eye Makeup Remover | Oil Free + Non-Irritating | For All Skin Types 6.7 Fl Oz

Clinique$31.824.5★5,657 rev

Clinique Rinse-Off Oil Free Eye Makeup Remover Solvent | Safe For Sensitive Skin 4.2 Fl Oz

Clinique$24.224.8★903 rev

Este Lauder Gentle Liquid Eye Makeup Remover | Oil-Free & Lightweight 3.4 Fl Oz

Estée Lauder$26.054.6★361 rev

Newest

by launch date

Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)

Amazon Basics$5.4818,230 rev

6y ago

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz

Neutrogena$8.8922,439 rev

7y ago

Lancme Bi-Facil Double Action Eye Makeup Remover | Waterproof Makeup Remover for All Skin Types & Sensitive Eyes | Gentle Non-Greasy Formula with Bi-Phase Technology | 6.7 Fl Oz

Lancôme$42.204,058 rev

10y ago

Lancme Bi-Facil Double Action Eye Makeup Remover | Waterproof Makeup Remover for All Skin Types & Sensitive Eyes | Gentle Non-Greasy Formula with Bi-Phase Technology | 4.2 Fl Oz

Lancôme$30.094,058 rev

10y ago

Clinique Take The Day Off Liquid Makeup Remover For Lids Lashes + Lips | Eye Makeup Remover | Oil Free + Non-Irritating | For All Skin Types 6.7 Fl Oz

Clinique$31.825,657 rev

11y ago

What buyers say about estee lauder makeup remover

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Great deal”

Quality-Overall13%

“Great stuff, and affordable”

Soft Feel7%

“This is really gentle”

Efficiency6%

“It works very well”

Eyelash Quality6%

“Great mascara remover”

Ease Of Cleaning5%

“cleans the eye makeup”

Water Resistance5%

“Very good for waterproof”

Allergies5%

“does not irritate”

Ease Of Use5%

“Ease of use”

Advertised Vs Actual Product4%

“Just what I wanted”

What buyers complain about

Oily/Greasy14%

“feels greasy”

Value For Money7%

“Waste of money”

Water Resistance6%

“It seems to be nothing more than water”

Allergies6%

“Allergic to it”

Ease Of Use5%

“can't open it”

Leak-Proof5%

“Ended up leaking”

Product Condition5%

“Product was used”

Functionality-Overall4%

“Didn't work”

Ease Of Cleaning4%

“nearly impossible to wipe off”

Size-Overall3%

“The bottle is bigger”

Top return reasons

Product Condition22%

Leak-Proof19%

Functionality-Overall12%

Advertised Vs Actual Product9%

Oily/Greasy8%

Size-Overall5%

Defective Material/Parts4%

Value For Money4%

Moist/Dry2%

Ease Of Use1%

Common questions

Is estee lauder makeup remover profitable to sell on Amazon United States?: The niche generates $954K/yr across 11 tracked products. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the estee lauder makeup remover niche?: 5 brands and 16 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in estee lauder makeup remover?: Top complaints mined from reviews: Oily/Greasy, Value For Money, Water Resistance. The return rate is 0.5%.
When does demand for estee lauder makeup remover peak?: Demand peaks in Jun–Nov; the busiest month runs 8.0× the quietest.
What does it cost to enter the estee lauder makeup remover niche?: Listings span $5.48–$42.20; the average listing price is $24.18 (sweet spot $15–$100). The average incumbent carries 6,181 reviews — the moat a new listing must climb.