Estee Lauder Double Wear Foundation Pump

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

63K

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

18.1%

Market size, estimated

$81Ka year

Peak month

December14.8× the quietest month

Top search term

estee lauder double wear foundation pump16K searches a year

Listings sell for $7.13 on average, from $4.84 to $11.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $7.13 that is $11K to $14K a year per listing.

Average price

$7.13under the $15 to $100 sweet spot

Price range

$4.84–$11.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,500–2,000

Revenue per listing a year

$11K–$14K

Returns

1.2%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #518 within Face. It carries 1,168 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#518in Face

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,168per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months