estee lauder body powder
Worth a lookShows a sweet-spot price point ($52.07 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Great$52.07avg listing price — sweet spot $15–$100
Price range
Great$28.26–$109.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good936.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Market size
Okay$212K$212K/yr · 205K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, estee lauder body powder is a $212K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
estee lauder body powder market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $208K–$260K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 10.7%
- Avg brand age
- 57 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
0%
- Estée Lauder100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.8% search growth over the last 90 days.Peak months: May, Nov, Dec · busiest ÷ quietest = 3.5×
Top estee lauder body powder search terms
- estee lauder powder28K/yr
- estee lauder gift set49K/yr
- estee lauder set29K/yr
- estee lauder gift sets for women21K/yr
- estee lauder powder foundation11K/yr
- estee lauder double wear powder10K/yr
- estee lauder skin care set8K/yr
- estee lauder kit7K/yr
- estee lauder gift sets clearance7K/yr
- estee lauder gift sets13K/yr
Top estee lauder body powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz
Estée Lauder$44.704.6★209 rev
Este Lauder Double Wear 12-Hour Stay-in-Place Matte Face Powder Foundation | Controls Oil & Shine 0.39 Ounce 2N1 Desert Beige
Estée Lauder$46.524.5★570 rev
Este Lauder Get Ready Routine 4-Piece Skincare Gift Set | Cleanse + Repair + Moisturize | Includes Cleanser 1 Fl Oz Eye Cream 0.17 Fl Oz Face Serum 0.5 Fl Oz & Moisturizer 0.24 Ounce
Estée Lauder$43.404.6★72 rev
Este Lauder Nighttime Experts 3-Piece Travel Size Skincare Gift Set | Repair + Bounce + Brighten | Includes Face Serum 1 Fl Oz Eye Cream 0.17 Fl Oz + Moisturizer 0.5 Ounce
Estée Lauder$73.864.6★6,560 rev
Este Lauder Double Wear 12-Hour Stay-in-Place Matte Powder Foundation Refill | Controls Oil & Shine 0.39 Ounce 3N1 Ivory Beige
Estée Lauder$37.904.5★570 rev
Newest
by launch date
Este Favorites Gift Set | Amazon Exclusive 3-Piece Set with Full-Size Advanced Night Repair Serum Full-Size Sumptuous Extreme Mascara & Beautiful Magnolia Fragrance
Estée Lauder$60.2440 rev
Este Lauder Dream Skin Essentials Skincare Set | Amazon Exclusive 5-Piece Set Includes a Full-Size Advanced Night Repair Face Serum
Estée Lauder$82.676,560 rev
Este Lauder Get Ready Routine 4-Piece Skincare Gift Set | Cleanse + Repair + Moisturize | Includes Cleanser 1 Fl Oz Eye Cream 0.17 Fl Oz Face Serum 0.5 Fl Oz & Moisturizer 0.24 Ounce
Estée Lauder$43.4072 rev
Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz
Estée Lauder$44.70209 rev
Este Lauder Lash Drama 3-Piece Mascara Gift Set | Volume + Curves + Brighten | Includes Full Size Mascara Eyeliner & Travel Size Under Eye Cream
Estée Lauder$34.16161 rev
Trending
90-day click momentum
Este Lauder Double Wear 12-Hour Stay-in-Place Matte Face Powder Foundation Refill | Controls Oil & Shine 0.39 Ounce 2C3 Fresco
Estée Lauder$35.984.5★
Este Lauder Dream Skin Essentials Skincare Set | Amazon Exclusive 5-Piece Set Includes a Full-Size Advanced Night Repair Face Serum
Estée Lauder$82.674.6★
Este Favorites Gift Set | Amazon Exclusive 3-Piece Set with Full-Size Advanced Night Repair Serum Full-Size Sumptuous Extreme Mascara & Beautiful Magnolia Fragrance
Estée Lauder$60.244.1★
Este Lauder Double Wear Stay-in-Place Matte Setting Powder Veil | Pressed Setting Face Powder Compact with Puff | Oil-Control with Sheer Coverage Translucent Medium
Estée Lauder$46.334.6★
Este Lauder Double Wear 12-Hour Stay-in-Place Matte Powder Foundation Refill | Controls Oil & Shine 0.39 Ounce 1N1 Ivory Nude
Estée Lauder$37.594.5★
What buyers say about estee lauder body powder
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Amazing products as usual”
“Good price”
“my skin feels good”
“My skin is soft”
“Perfect moisturizer”
“Absorbs nicely into the skin feels good to take the dryness away”
“Good coverage”
“Love the size and set”
“soon is absorbed”
What buyers complain about
“Too small”
“way too expensive”
“the smell was off”
“Did not moisturize my face”
“It caused me sever under eye irritation”
“unfortunately it did not work well for me”
“A bit deceiving”
“it does not last super long”
“It's a little bit wetter than I thought”
“These mascara is 👍 Eye liner is not the greatest”
Top return reasons
Common questions
- Is estee lauder body powder profitable to sell on Amazon United States?
- The niche generates $212K/yr across 30 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +28.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the estee lauder body powder niche?
- 1 brands and 3 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in estee lauder body powder?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 1.6%.
- When does demand for estee lauder body powder peak?
- Demand peaks in May–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the estee lauder body powder niche?
- Listings span $28.26–$109.51; the average listing price is $52.07 (sweet spot $15–$100). The average incumbent carries 936 reviews — the moat a new listing must climb.