Essie Expressie Nail Polish Set
FailShoppers spend an estimated $0 a year here, so Essie Expressie Nail Polish Set is a Fail.
- Flapen Score
- 21 / 100Ranks 10,941 of 10,978 Beauty & Personal Care niches · −27 vs the category median of 4821
- Market size
- $0/yr1K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 32 sellers
Flapen Score
Essie Expressie Nail Polish Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Essie Expressie Nail Polish Set is stronger. Inside it, weaker.
Market
The Essie Expressie Nail Polish Set market on Amazon at a glance
Shoppers on Amazon United States searched for Essie Expressie Nail Polish Set 1K times last year and spent an estimated $0. One brand takes every click. Flapen scores it 21 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 1K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 1K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- essie expressie quick dry nail polish set328 searches a year
02 · Price
A sale here is worth $8.05.
Listings sell for $8.05 on average, from $6.88 to $8.86. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $8.05 that is $0 to $805 a year per listing.
- Average price
- $8.05under the $15 to $100 sweet spot
- Price range
- $6.88–$8.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$805
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Nail Polish. It carries 7,993 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #134in Nail Polish
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 7,993per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Essie Expressie Nail Polish Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Essie Expressie Nail Polish Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 5.1× · 7 of 12 months tracked
Search terms
Top Essie Expressie Nail Polish Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- essie expressie quick dry nail polish set328/yr
- essie quick dry nail polish set516/yr
- essie expressie nail polish set396/yr
Reviews and returns
What reviews say buyers love and hate about Essie Expressie Nail Polish Set
We read the reviews and the return reasons for every product selling here.
“NOT PINK- COLOR OFF”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Essie Expressie Nail Polish Set questions
Answered from the same tracked data.









