Is essie expressie nail polish set profitable to sell on Amazon United States?

The niche generates $0/yr across 3 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (21/100).

How competitive is the essie expressie nail polish set niche?

1 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in essie expressie nail polish set?

Top complaints mined from reviews: Color, Coverage, Moist/Dry. The return rate is 0.0%.

What does it cost to enter the essie expressie nail polish set niche?

Listings span $6.88–$8.86; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 7,993 reviews — the moat a new listing must climb.

essie expressie nail polish set

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Review moat

Bad7,993.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.05

avg listing price — sweet spot $15–$100

Market size

Bad$0

$0/yr · 1K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$6.88–$8.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, essie expressie nail polish set is a $0/yr Amazon United States market (1K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 21/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

essie expressie nail polish set market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$805; units × avg price
Conversion rate: 0.0%
Avg BSR: #134
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

essie100%

Demand

Weekly Amazon search volume, last 33 weeks — -4.8% search growth over the last 90 days.

Open Trend

Top essie expressie nail polish set search terms

essie expressie quick dry nail polish set328/yr +262.5%1.7% conv.
essie quick dry nail polish set516/yr -37.1%0.0% conv.
essie expressie nail polish set396/yr -68.3%0.0% conv.

All search terms

Top essie expressie nail polish set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz

essie$8.424.4★10,364 rev

Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz

essie$8.864.4★10,364 rev

essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz

essie$6.884.4★3,252 rev

Newest

by launch date

Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz

essie$8.8610,364 rev

4y ago

essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz

essie$6.883,252 rev

5y ago

essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz

essie$8.4210,364 rev

6y ago

What buyers say about essie expressie nail polish set

What buyers praise and complain about, mined from review topics.

What buyers love

Color36%

“Love the color”

Drying Time17%

“Looks great and dries fast”

Advertised Vs Actual Product11%

“Just what I wanted”

Ease Of Use11%

“Easy to use & long lasting”

Durability8%

“and have lasting power”

Stitch/Finish/Polish6%

“Great polish”

Ease Of Application3%

“The thickness and consistency is perfect, the angled brush when they introduced it a while back was a step up for easier application”

Thickness3%

“The thickness and consistency is perfect, the angled brush when they introduced it a while back was a step up for easier application”

What buyers complain about

Color57%

“NOT PINK- COLOR OFF”

Coverage14%

“No coverage”

Moist/Dry14%

“However, it does dry quickly”

Defective Material/Parts7%

“Wasn't too pleased with the condition of the product”

Common questions

Is essie expressie nail polish set profitable to sell on Amazon United States?: The niche generates $0/yr across 3 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (21/100).
How competitive is the essie expressie nail polish set niche?: 1 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in essie expressie nail polish set?: Top complaints mined from reviews: Color, Coverage, Moist/Dry. The return rate is 0.0%.
What does it cost to enter the essie expressie nail polish set niche?: Listings span $6.88–$8.86; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 7,993 reviews — the moat a new listing must climb.