Essential Oils for Hair

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

-31.0%

Conversion, latest week

8.3%

Market size, estimated

$120Ka year

Peak month

May2.7× the quietest month

Top search term

hair envy by vitality26K searches a year

Listings sell for $16.56 on average, from $8.78 to $29.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At $16.56 that is $25K to $33K a year per listing.

Average price

$16.56inside the $15 to $100 sweet spot

Price range

$8.78–$29.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

1,500–2,000

Revenue per listing a year

$25K–$33K

Returns

0.9%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Hair Treatment Oils. It carries 46,160 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#58in Hair Treatment Oils

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

46,160per listing

Listings tracked

4

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months