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Essential Oil Storage

Maybe

The top 5 products take only 19% of clicks. But demand is soft, at -16.4% this quarter, so Essential Oil Storage is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$130K/yr358K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
19%top-5 click share · 54 brands · 59 sellers

Flapen Score

Essential Oil Storage against its category

The dotted line is the Beauty & Personal Care average. Past it, Essential Oil Storage is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Essential Oil Storage market on Amazon at a glance

Shoppers on Amazon United States searched for Essential Oil Storage 358K times last year and spent an estimated $130K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
1.7%
Market size, estimated
$130Ka year
Peak month
December1.7× the quietest month
Top search term
essential oil organizer55K searches a year

02 · Price

A sale here is worth $21.52.

Listings sell for $21.52 on average, from $7.02 to $47.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $21.52 that is $0 to $2K a year per listing.

Average price
$21.52inside the $15 to $100 sweet spot
Price range
$7.02–$47.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,200 within Bags & Cases. It carries 687 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
6.3%
Average rank
#1,200in Bags & Cases
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
687per listing
Listings tracked
105

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Essential Oil Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

59

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

19%

Top 20: 49%

Open market

60%

  • Brand 19%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Essential Oil Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Essential Oil Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • essential oil organizer55K/yr
  • essential oil storage50K/yr
  • essential oil case33K/yr
  • essential oil holder32K/yr
  • essential oil storage organizer28K/yr
  • essential oil holder organizer23K/yr
  • essential oil carrying case14K/yr
  • essential oil shelf16K/yr
  • essential oil box13K/yr
  • essential oils organizer13K/yr

Reviews and returns

What reviews say buyers love and hate about Essential Oil Storage

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Small size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Essential Oil Storage questions

Answered from the same tracked data.