Skip to content

Essential Oil Bottles

Maybe

An estimated 1.6% of orders come back. But demand is soft, at -5.9% this quarter, so Essential Oil Bottles is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$120K/yr164K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
34%top-5 click share · 41 brands · 49 sellers

Flapen Score

Essential Oil Bottles against its category

The dotted line is the Beauty & Personal Care average. Past it, Essential Oil Bottles is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Essential Oil Bottles market on Amazon at a glance

Shoppers on Amazon United States searched for Essential Oil Bottles 164K times last year and spent an estimated $120K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
5.9%
Market size, estimated
$120Ka year
Peak month
January4.4× the quietest month
Top search term
small oil bottles29K searches a year

02 · Price

A sale here is worth $12.41.

Listings sell for $12.41 on average, from $3.98 to $40.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.41 that is $1K to $3K a year per listing.

Average price
$12.41under the $15 to $100 sweet spot
Price range
$3.98–$40.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #106 within Refillable Containers. It carries 3,475 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#106in Refillable Containers
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,475per listing
Listings tracked
58

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Essential Oil Bottles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

49

Top-5 brand share

54%

Top 20: 82%

Top-5 click share

34%

Top 20: 69%

Open market

43%

  • Brand 125%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Essential Oil Bottles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 4.4×

Search terms

Top Essential Oil Bottles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small oil bottles29K/yr
  • essential oil bottles33K/yr
  • essential oil bottles empty19K/yr
  • empty oil bottles12K/yr
  • essential oil bottle9K/yr
  • empty bottles for oil11K/yr
  • oil bottles for skin9K/yr
  • essential oil container7K/yr
  • small bottles for oil7K/yr
  • oil bottles for essential oils7K/yr

Reviews and returns

What reviews say buyers love and hate about Essential Oil Bottles

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Leak-Proof”
1.6%of orders come back
“They leak”
A buyer, on “Leak-Proof”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Essential Oil Bottles questions

Answered from the same tracked data.