Essence Skin Care

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

429K

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

7.5%

Market size, estimated

$1.0Ma year

Peak month

January1.9× the quietest month

Top search term

laneige cream skin toner154K searches a year

Listings sell for $31.37 on average, from $14.27 to $56.04. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $31.37 that is $94K to $125K a year per listing.

Average price

$31.37inside the $15 to $100 sweet spot

Price range

$14.27–$56.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$94K–$125K

Returns

1.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Toners & Astringents. It carries 1,690 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#139in Toners & Astringents

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,690per listing

Listings tracked

7

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months