Is essence de beaute profitable to sell on Amazon United States?

The niche generates $182K/yr across 7 tracked products. 90-day search growth is +8.4%. Flapen's verdict: Skip it (49/100).

How competitive is the essence de beaute niche?

4 brands and 10 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in essence de beaute?

Top complaints mined from reviews: Quality-Overall, Smell, Leak-Proof. The return rate is 0.6%.

When does demand for essence de beaute peak?

Demand peaks in May; the busiest month runs 1.5× the quietest.

What does it cost to enter the essence de beaute niche?

Listings span $32.52–$148.63; the average listing price is $68.97 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.

essence de beaute

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$68.97

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great331.71

avg incumbent reviews — the moat a new listing must climb

Price range

Good$32.52–$148.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$182K

$182K/yr · 30K searches

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, essence de beaute is a $182K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

essence de beaute market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $172K–$207K; units × avg price
Conversion rate: 8.9%
Avg BSR: #2,728
Page quality: 0%
Prime: 29%
Sponsored: 14%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

E de B86%
generic5%
Generic5%
GENERIC3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.5×

Open Trend

Top essence de beaute products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Essence de Beaute Collagen + Vitamin E Face & Body Cream 4oz

E de B$40.104.4★931 rev

Essence de Beaute - Collagen Cream 8oz

E de B$69.063.8★247 rev

Collagen Cream by Essence de Beaute

E de B$42.954.4★959 rev

generic Essence de Beaute Papaya Cleanser 6oz + Collagen & Vitamin E Face and Body Cream 4oz (Set)

generic$69.824.1★7 rev

Essence De Beaute Collagen Cream 4oz - Pack of 2

Generic$79.694.7★16 rev

Newest

by launch date

generic Essence de Beaute Papaya Cleanser 6oz + Collagen & Vitamin E Face and Body Cream 4oz (Set)

generic$69.827 rev

1y ago

Essence De Beaute Collagen Cream 4oz - Pack of 2

Generic$79.6916 rev

3y ago

Essence de Beaute Collagen 4oz Cream Body Oil Cleanser Lotion Toner Full Set

GENERIC$148.6312 rev

3y ago

Essence de Beaute Collagen + Vitamin E Face & Body Cream 4oz

E de B$40.10931 rev

5y ago

Essence De Beaute Body Oil with Fruit Extracts 8oz

E de B$32.52150 rev

5y ago

What buyers say about essence de beaute

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“excellent product”

Soft Feel18%

“Its very smooth and perfect”

Suitability Dry Skin16%

“Best moisturize for dark skin men and women”

Suitability Combination Skin14%

“I definitely recommend it to anyone looking for a good skincare product”

Cleansing9%

“It cleans my face so fast I could never imagine”

Texture/Consistency-Overall7%

“The texture is light”

Advertised Vs Actual Product5%

“Yes, the item I received meet my expectation,”

Absorbency4%

“absorbs quickly”

Oily/Greasy2%

“absorbs nicely into the skin without feeling greasy”

Moist/Dry2%

“I would highly recommend it to anyone looking for a good facial moisturizer”

What buyers complain about

Quality-Overall50%

“Poor Quality”

Smell25%

“The smell is awful”

Leak-Proof25%

“Liquid has leaked”

Top return reasons

Leak-Proof16%

Advertised Vs Actual Product15%

Color15%

Smell14%

Texture/Consistency-Overall12%

Size-Overall9%

Product Condition6%

Dilute/Watery3%

Ease Of Use3%

Functionality-Overall2%

Common questions

Is essence de beaute profitable to sell on Amazon United States?: The niche generates $182K/yr across 7 tracked products. 90-day search growth is +8.4%. Flapen's verdict: Skip it (49/100).
How competitive is the essence de beaute niche?: 4 brands and 10 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in essence de beaute?: Top complaints mined from reviews: Quality-Overall, Smell, Leak-Proof. The return rate is 0.6%.
When does demand for essence de beaute peak?: Demand peaks in May; the busiest month runs 1.5× the quietest.
What does it cost to enter the essence de beaute niche?: Listings span $32.52–$148.63; the average listing price is $68.97 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.