erborian bb cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.55avg listing price — sweet spot $15–$100
Price range
Incredible$22.88–$39.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,301.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Bad$88K$88K/yr · 74K searches
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, erborian bb cream is a $88K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 34/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
erborian bb cream market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $76K–$92K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Erborian100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.5×
Top erborian bb cream search terms
- erborian bb cream63K/yr
- bb cream erborian4K/yr
- erborian super bb cream4K/yr
- erborian bb2K/yr
- erborian bb cream clair1K/yr
Top erborian bb cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Erborian BB Cream with Ginseng Fair (Clair) - Lightweight Buildable Coverage with SPF 20 & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 0.5 Oz
Erborian$23.084.4★1,179 rev
Erborian BB Cream with Ginseng Fair (Clair) - Lightweight Buildable Coverage with SPF 20 & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 1.5 Oz
Erborian$36.674.4★1,179 rev
Erborian Color Correcting CC Cream with Centella Asiatica Fair (Clair) - Light Multi-Purpose Facial Concealer with Illuminating Finish Soothes & Hydrates - SPF Korean Skincare Skin Perfector - 1.5 Oz
Erborian$39.374.5★1,976 rev
Erborian BB Cream with Ginseng Tan (Dore) - Lightweight Buildable Coverage with SPF & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 1.5 Oz
Erborian$37.564.4★1,179 rev
Erborian Color Correcting CC Cream with Centella Asiatica Fair (Clair) - Light Multi-Purpose Facial Concealer with Illuminating Finish Soothes & Hydrates - SPF Korean Skincare Skin Perfector - 0.5 Oz
Erborian$23.744.3★1,118 rev
Newest
by launch dateErborian BB Cream with Ginseng Fair (Clair) - Lightweight Buildable Coverage with SPF 20 & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 0.5 Oz
Erborian$23.081,179 rev
Erborian BB Cream with Ginseng Fair (Clair) - Lightweight Buildable Coverage with SPF 20 & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 1.5 Oz
Erborian$36.671,179 rev
Erborian Color Correcting CC Cream with Centella Asiatica Fair (Clair) - Light Multi-Purpose Facial Concealer with Illuminating Finish Soothes & Hydrates - SPF Korean Skincare Skin Perfector - 1.5 Oz
Erborian$39.371,976 rev
Erborian BB Cream with Ginseng Tan (Dore) - Lightweight Buildable Coverage with SPF & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 1.5 Oz
Erborian$37.561,179 rev
Erborian Color Correcting CC Cream with Centella Asiatica Fair (Clair) - Light Multi-Purpose Facial Concealer with Illuminating Finish Soothes & Hydrates - SPF Korean Skincare Skin Perfector - 0.5 Oz
Erborian$23.741,118 rev
Trending
90-day click momentumErborian BB Cream with Ginseng Fair (Clair) - Lightweight Buildable Coverage with SPF 20 & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 0.5 Oz
Erborian$23.084.4★
Erborian BB Cream with Ginseng Tan (Dore) - Lightweight Buildable Coverage with SPF & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 1.5 Oz
Erborian$37.564.4★
Erborian Color Correcting CC Cream with Centella Asiatica Fair (Clair) - Light Multi-Purpose Facial Concealer with Illuminating Finish Soothes & Hydrates - SPF Korean Skincare Skin Perfector - 1.5 Oz
Erborian$39.374.5★
Erborian BB Cream with Ginseng Fair (Clair) - Lightweight Buildable Coverage with SPF 20 & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 1.5 Oz
Erborian$36.674.4★
Erborian Color Correcting CC Cream with Centella Asiatica Fair (Clair) - Light Multi-Purpose Facial Concealer with Illuminating Finish Soothes & Hydrates - SPF Korean Skincare Skin Perfector - 0.5 Oz
Erborian$23.744.3★
What buyers say about erborian bb cream
What buyers praise and complain about, mined from review topics.What buyers love
“I like this because it is totally good for sensitive skin”
“Great Coverage”
“Excellent product”
“This has got to be the lightest weight coverage I have ever had”
“Easy use”
“color is good”
“smooth cream”
“It is glowy”
“Long lasting”
“The best tinted moisturizer I have ever used”
What buyers complain about
“the color is not there for me”
“Not great coverage does have a scent”
“TINY”
“Unfortunately, its too expensive”
“didnt blend in with my skin”
“Scent too heavy”
“The product felt greasy to me”
“Dont believe the hype”
“Caused skin sensitivity”
“I have combination skin and found this sits heavily and greasy, even on the drier parts of my face”
Top return reasons
Common questions
- Is erborian bb cream profitable to sell on Amazon United States?
- The niche generates $88K/yr across 6 tracked products. 90-day search growth is -16.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the erborian bb cream niche?
- 1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in erborian bb cream?
- Top complaints mined from reviews: Color, Coverage, Size-Overall. The return rate is 3.3%.
- When does demand for erborian bb cream peak?
- Demand peaks in Mar–Apr; the busiest month runs 2.5× the quietest.
- What does it cost to enter the erborian bb cream niche?
- Listings span $22.88–$39.37; the average listing price is $30.55 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.