erba pura xerjoff
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great304avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.1M$1.1M/yr · 832K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$215.74avg listing price — sweet spot $15–$100
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Price range
Bad$51.20–$329.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, erba pura xerjoff is a $1.1M/yr Amazon United States market (832K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
erba pura xerjoff market data
- Units sold / yr
- 4K–5K
- avg 1,000–1,250/product
- Revenue / yr
- $863K–$1.1M
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,318
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Xerjoff83%
- XERJOFF17%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top erba pura xerjoff search terms
- xerjoff213K/yr
- erba pura129K/yr
- xerjoff erba pura68K/yr
- erba pura xerjoff47K/yr
- xerjoff naxos51K/yr
- naxos xerjoff perfume42K/yr
- erva pura perfume for men32K/yr
- naxos21K/yr
- erba pura perfume115K/yr
- xerjoff perfume23K/yr
Top erba pura xerjoff products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Erba Pura by Xerjoff for Unisex - 1.7 oz EDP Spray
Xerjoff$149.534.6★586 rev
Erba Pura by Xerjoff for Unisex - 3.4 oz EDP Spray
Xerjoff$280.564.6★586 rev
Xerjoff Naxos Eau de Parfum Spray 100ml / 3.4 fl oz Unisex Luxury Perfume Long-Lasting Honey Tobacco Scent (Honey Tobacco Lavender)
XERJOFF$272.924.5★446 rev
Xerjoff Best-Sellers Discovery Set
Xerjoff$51.204.3★100 rev
Xerjoff Erba Gold Eau de Parfum 50ml / 1.7 fl oz Citrus Amber Unisex Perfume (Citrus Amber Vanilla)
Xerjoff$210.474.4★81 rev
Newest
by launch dateXerjoff Best-Sellers Discovery Set
Xerjoff$51.20100 rev
Torino 21 by Xerjoff for Unisex - 3.4 oz EDP Spray
Xerjoff$329.7625 rev
Erba Pura by Xerjoff for Unisex - 1.7 oz EDP Spray
Xerjoff$149.53586 rev
Erba Pura by Xerjoff for Unisex - 3.4 oz EDP Spray
Xerjoff$280.56586 rev
Xerjoff Erba Gold Eau de Parfum 50ml / 1.7 fl oz Citrus Amber Unisex Perfume (Citrus Amber Vanilla)
Xerjoff$210.4781 rev
Trending
90-day click momentumXerjoff Erba Gold Eau de Parfum 50ml / 1.7 fl oz Citrus Amber Unisex Perfume (Citrus Amber Vanilla)
Xerjoff$210.474.4★
Torino 21 by Xerjoff for Unisex - 3.4 oz EDP Spray
Xerjoff$329.764.4★
Erba Pura by Xerjoff for Unisex - 1.7 oz EDP Spray
Xerjoff$149.534.6★
Xerjoff Best-Sellers Discovery Set
Xerjoff$51.204.3★
Xerjoff Naxos Eau de Parfum Spray 100ml / 3.4 fl oz Unisex Luxury Perfume Long-Lasting Honey Tobacco Scent (Honey Tobacco Lavender)
XERJOFF$272.924.5★
What buyers say about erba pura xerjoff
What buyers praise and complain about, mined from review topics.What buyers love
“I really love the smell it's super attractive”
“Liked The Varieties”
“Well worth the purchase”
“I love these sample sizes”
“the longevity is extreme”
What buyers complain about
“it feels less like a scent”
“Dont buy reply expensive”
“the one I really bought the box to try doesnt work”
“The inside It was broken”
“sinus irritation—even if you aren't the one wearing it”
Common questions
- Is erba pura xerjoff profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the erba pura xerjoff niche?
- 2 brands and 4 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in erba pura xerjoff?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.1%.
- When does demand for erba pura xerjoff peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the erba pura xerjoff niche?
- Listings span $51.20–$329.76; the average listing price is $215.74 (sweet spot $15–$100). The average incumbent carries 304 reviews — the moat a new listing must climb.