erase your face washcloths
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Price range
Okay$6.16–$19.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad11,085.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 67K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, erase your face washcloths is a $59K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
erase your face washcloths market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $66K–$88K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #281
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 6.3%
- Avg brand age
- 48 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
18
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- ERASE YOUR FACE68%
- UWEME12%
- NUGILLA8%
- my novel things4%
- Puomue3%
- TaShow2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top erase your face washcloths search terms
- erase your face washcloths38K/yr
- erase your face14K/yr
- erase your face makeup remover cloth9K/yr
- erase your face cloths3K/yr
- face eraser washcloth3K/yr
Top erase your face washcloths products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ERASE YOUR FACE Reusable Makeup Remover Cloths - Microfiber Face Towels to Cleanse & Remove Makeup - Water Activated for Sensitive Skin - Multi-Color (4 Count)
ERASE YOUR FACE$12.824.6★29,327 rev
ERASE YOUR FACE Makeup Remover Cloths - Reusable Microfiber Face Towels to Cleanse & Remove Makeup - Water Activated Dual-Sided Design for Easy Use Great Bachelorette & Bridesmaid Gift (8 Count)
ERASE YOUR FACE$19.364.6★715 rev
UWEME Makeup Remover Cloths 4 Count: Microfiber Reusable Fast Drying Washcloth Face Towels for Women
UWEME$6.254.6★4,556 rev
ERASE YOUR FACE Reusable Makeup Remover Cloths - Microfiber Face Towels to Cleanse & Remove Makeup - Water Activated for Sensitive Skin - Multi-Pastel (4 Count)
ERASE YOUR FACE$12.924.6★29,327 rev
Nugilla Makeup Remover Cloths 8 Packs Makeup Remover Towels Reusable Face Wash Cloth Soft Microfiber Face Cloth for Women
NUGILLA$9.404.6★8,471 rev
Newest
by launch date
my novel things Makeup Remover Cloth 7-Day Set 15x6.5 Reusable Makeup Remover Towels Makeup Washcloths Skin Friendly Soft Washable Coral Fleece Microfiber Towel for Face Eye Lips Gift for Women
my novel things$8.75445 rev
Puomue Makeup Remover Cloth 12 Pack Ultra Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Multicolor
Puomue$6.161,639 rev
ERASE YOUR FACE Makeup Remover Cloths Box Set - Reusable Microfiber Face Towels to Cleanse & Remove Makeup - Water Activated Dual-Sided Design for Easy Use - Pink (10 Count)
ERASE YOUR FACE$9.6218 rev
15 Pcs Reusable Makeup Remover Cloths Ultra Soft Makeup Eraser Cloths for Face Microfiber Makeup Remover Towels for All Skin Types 5 x 5 Multicolor
TaShow$10.06137 rev
Nugilla Makeup Remover Cloths 8 Packs Makeup Remover Towels Reusable Face Wash Cloth Soft Microfiber Face Cloth for Women
NUGILLA$9.408,471 rev
Trending
90-day click momentum
ERASE YOUR FACE Infusions Reusable Makeup Remover Cloths - Hydrating Makeup Wipes Infused with Hyaluronic Acid - Water Activated & Suitable for Sensitive Skin (2 Count)
ERASE YOUR FACE$11.894.6★
15 Pcs Reusable Makeup Remover Cloths Ultra Soft Makeup Eraser Cloths for Face Microfiber Makeup Remover Towels for All Skin Types 5 x 5 Multicolor
TaShow$10.064.5★
ERASE YOUR FACE Makeup Remover Cloths - Reusable Microfiber Face Towels to Cleanse & Remove Makeup - Water Activated Dual-Sided Design for Easy Use Great Bachelorette & Bridesmaid Gift (8 Count)
ERASE YOUR FACE$19.364.6★
ERASE YOUR FACE Reusable Makeup Remover Cloths - Microfiber Face Towels to Cleanse & Remove Makeup - Water Activated for Sensitive Skin - Eco-Friendly - Pastel (2 Count)
ERASE YOUR FACE$10.804.6★
ERASE YOUR FACE Eco-Friendly + Reusable Makeup Remover Cloths - Microfiber Makeup Rounds to Cleanse Skin & Lift Cosmetics - Water Activated Dual Sided Design for Easy Use (10 Count)
ERASE YOUR FACE$18.614.5★
What buyers say about erase your face washcloths
What buyers praise and complain about, mined from review topics.What buyers love
“leaves skin very soft”
“these along w oil based cleanser are the best combo”
“Quality is good removes the makeup okay”
“Size is good”
“much cheaper”
“Easy to use”
“Colors are pretty”
“exactly what I wanted”
“Perfect Cleaners”
“gentle on my skin”
What buyers complain about
“I think they are too large for face cloths”
“They also dont do well sudsing up your facial cleanser. if you use a sudsy cleanser”
“Did not like the feel of the material”
“do not work well”
“Low Quality”
“Not absorbent”
“it causing irritation”
“I wish they were a little thicker”
“Didnt work as advertised”
“I wasnt expecting much at this price”
Top return reasons
Common questions
- Is erase your face washcloths profitable to sell on Amazon United States?
- The niche generates $59K/yr across 16 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the erase your face washcloths niche?
- 8 brands and 18 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in erase your face washcloths?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Material Quality. The return rate is 1.2%.
- When does demand for erase your face washcloths peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the erase your face washcloths niche?
- Listings span $6.16–$19.36; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 11,085 reviews — the moat a new listing must climb.