equate makeup remover wipes
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.44avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.11–$23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Market size
Bad$92K$92K/yr · 59K searches
Review moat
Bad13,299.35avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, equate makeup remover wipes is a $92K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
equate makeup remover wipes market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $75K–$100K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #395
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 50%
- Out of stock
- 8.6%
- Avg brand age
- 61 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
261
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Amazon Basics46%
- maker explorador31%
- Equate11%
- Generic5%
- Neutrogena5%
- Healthy Surplus1%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +0.0% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.2×
Top equate makeup remover wipes search terms
- equate makeup remover wipes28K/yr
- amazon makeup remover wipes9K/yr
- equate face wipes6K/yr
- amazon basics makeup remover wipes5K/yr
- amazon face wipes4K/yr
- equate makeup wipes3K/yr
- makeup remover wipes equate3K/yr
Top equate makeup remover wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Equate Beauty Makeup Remover Cleansing Towelettes 80 Count 2 Pack Maker 1 MAKEUP SPONGE Explorador Private Label
maker explorador$17.314.4★75 rev
Amazon Basics Makeup Remover Wipes Formulated without Fragrance and Alcohol-Free Gentle Cleansing Removes Waterproof Mascara Dermatologist Tested 25 Count Pack of 2
Amazon Basics$7.944.4★16,374 rev
Amazon Basics Makeup Remover Wipes Gentle Cleansing Dermatologist Tested Night Calming Plant Based Alcohol-Free Removes Waterproof Mascara 25 Count Per Pack Pack of 2
Amazon Basics$7.674.4★16,374 rev
Equate Beauty Original Clean Wet Cleansing Towelettes 100 Count 2 Pack and card gift Maker Explorador
maker explorador$11.424.4★9 rev
Amazon Basics Makeup Remover Wipes Fragrance-Free Alcohol-Free Gentle Cleansing Plant-Based Dermatologist Tested Removes Waterproof Mascara Resealable 25 Count 1-Pack
Amazon Basics$4.114.4★16,374 rev
Newest
by launch date
Equate Night-time Makeup Remover Cleansing Towelette 80 Count
Generic$6.073 rev
Wet Cleansing Towelettes - 1 Pack
Healthy Surplus$9.9083 rev
Equate Beauty Original Clean Wet Cleansing Towelettes 100 Count 2 Pack and card gift Maker Explorador
maker explorador$11.429 rev
Equate Facial Fragrance-Free Cleansing & Makeup Remover Towelettes 40 Count 4 Pack and CARD Gift of Maker Explorador
maker explorador$23.3715 rev
Equate Beauty Makeup Remover Cleansing Towelettes 80 Count 2 Pack Maker 1 MAKEUP SPONGE Explorador Private Label
maker explorador$17.3175 rev
Trending
90-day click momentumEquate Night-time Makeup Remover Cleansing Towelette 80 Count
Generic$6.073.6★
Equatees Night-time Makeup Remover Towelettes 40 sheets 2 count (Pack of 1)
Generic$20.720.0★
Equate Beauty Makeup Remover Cleansing Towelettes 80 Count 2 Pack Maker 1 MAKEUP SPONGE Explorador Private Label
maker explorador$17.314.4★
Equate Facial Fragrance-Free Cleansing & Makeup Remover Towelettes 80 Count 2 Pack and CARD Gift of Maker Explorador
maker explorador$15.554.5★
Equate Beauty Original Clean Wet Cleansing Towelettes 100 Count 2 Pack and card gift Maker Explorador
maker explorador$11.424.4★
What buyers say about equate makeup remover wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Paired with a good cleanser”
“Just as good as the name brand”
“It is so smooth”
“Very affordable”
“Fast, easy & makes cleanup a breeze”
“As advertised”
“have a clean fragrance”
“Very hydrating”
“They do the job just fine”
What buyers complain about
“A little dried out”
“Bad smell”
“Irritates my skin”
“Didnt work for my sensitive skin”
“did not sufficiently cleanse the face”
“Terrible quality”
“Too thin”
“I dont use waterproof”
“Burned skin and left it red”
“Doesnt work well”
Top return reasons
Common questions
- Is equate makeup remover wipes profitable to sell on Amazon United States?
- The niche generates $92K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the equate makeup remover wipes niche?
- 6 brands and 261 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in equate makeup remover wipes?
- Top complaints mined from reviews: Moist/Dry, Smell, Allergies. The return rate is 0.2%.
- When does demand for equate makeup remover wipes peak?
- Demand peaks in Mar; the busiest month runs 2.2× the quietest.
- What does it cost to enter the equate makeup remover wipes niche?
- Listings span $4.11–$23.37; the average listing price is $12.44 (sweet spot $15–$100). The average incumbent carries 13,299 reviews — the moat a new listing must climb.