Equate Makeup Remover Wipes

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

+0.0%

Conversion, latest week

12.6%

Market size, estimated

$92Ka year

Peak month

March2.2× the quietest month

Top search term

equate makeup remover wipes28K searches a year

Listings sell for $12.44 on average, from $4.11 to $23.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.44 that is $3K to $6K a year per listing.

Average price

$12.44under the $15 to $100 sweet spot

Price range

$4.11–$23.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.2%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #395 within Cleansers. It carries 13,299 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

60%

Out of stock, average day

8.6%

Average rank

#395in Cleansers

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

13,299per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months