Equate Face Wash

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months

236K

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

10.8%

Market size, estimated

$224Ka year

Top search term

clearasil face wash43K searches a year

Listings sell for $8.77 on average, from $4.12 to $19.27. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $8.77 that is $7K to $9K a year per listing.

Average price

$8.77under the $15 to $100 sweet spot

Price range

$4.12–$19.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$9K

Returns

0.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #303 within Cleansers. It carries 4,662 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#303in Cleansers

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

4,662per listing

Listings tracked

21

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months