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Epsom Salt Unscented

Fail

The top 5 products take 100% of clicks, so Epsom Salt Unscented is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$283K/yr98K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 7 sellers

Flapen Score

Epsom Salt Unscented against its category

The dotted line is the Beauty & Personal Care average. Past it, Epsom Salt Unscented is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epsom Salt Unscented market on Amazon at a glance

Shoppers on Amazon United States searched for Epsom Salt Unscented 98K times last year and spent an estimated $283K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 20.2% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $283K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
20.2%
Market size, estimated
$283Ka year
Peak month
January1.7× the quietest month
Top search term
epsom salt unscented32K searches a year

02 · Price

A sale here is worth $14.30.

Listings sell for $14.30 on average, from $3.40 to $25.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At $14.30 that is $72K to $86K a year per listing.

Average price
$14.30under the $15 to $100 sweet spot
Price range
$3.40–$25.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
5,000–6,000
Revenue per listing a year
$72K–$86K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Bath & Bathing Accessories. It carries 7,986 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Bath & Bathing Accessories
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
7,986per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Epsom Salt Unscented products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 237%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Epsom Salt Unscented search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Epsom Salt Unscented search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epsom salt unscented32K/yr
  • unscented epsom salt18K/yr
  • plain epsom salt7K/yr
  • epsom salt fragrance free9K/yr
  • epsom salt for dogs9K/yr
  • fragrance free epsom salt7K/yr
  • unscented epsom salts for soaking4K/yr
  • plain epsom salt unscented3K/yr
  • epsom salt plain3K/yr
  • pure epsom salt unscented3K/yr

Reviews and returns

What reviews say buyers love and hate about Epsom Salt Unscented

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
30%of negative reviews mention “Smell”
0.2%of orders come back
“Not Fragrance Free”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Epsom Salt Unscented questions

Answered from the same tracked data.