epsom salt unscented
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Good$14.30avg listing price — sweet spot $15–$100
Market size
Good$283K$283K/yr · 98K searches
Price range
Okay$3.40–$25.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,986.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, epsom salt unscented is a $283K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
epsom salt unscented market data
- Units sold / yr
- 20K–25K
- avg 5,000–6,000/product
- Revenue / yr
- $286K–$358K
- units × avg price
- Conversion rate
- 20.2%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amazon Basics59%
- Dr Teal's37%
- Sky Organics4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top epsom salt unscented search terms
- epsom salt unscented32K/yr
- unscented epsom salt18K/yr
- plain epsom salt7K/yr
- epsom salt fragrance free9K/yr
- epsom salt for dogs9K/yr
- fragrance free epsom salt7K/yr
- unscented epsom salts for soaking4K/yr
- plain epsom salt unscented3K/yr
- epsom salt plain3K/yr
- pure epsom salt unscented3K/yr
Top epsom salt unscented products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound
Amazon Basics$3.404.8★17,900 rev
Dr Teals Epsom Salt Magnesium Soak Fragrance Free 4 lbs
Dr Teal's$4.954.8★9,186 rev
Dr Teals Pure Epsom Salt Multipurpose Solution Fragrance Free Bulk Size - 19 lbs
Dr Teal's$23.184.8★1,194 rev
Sky Organics - Epsom Salt Bath Soak 5 lbs - Magnesium Sulfate USP - 100% Pure Medium Grain - Unscented - Soaking Bath Salts - Resealable Bag - Natural Vegan & Cruelty Free - Self Care - Bath & Feet
Sky Organics$25.674.7★3,665 rev
Newest
by launch dateDr Teals Pure Epsom Salt Multipurpose Solution Fragrance Free Bulk Size - 19 lbs
Dr Teal's$23.181,194 rev
Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound
Amazon Basics$3.4017,900 rev
Dr Teals Epsom Salt Magnesium Soak Fragrance Free 4 lbs
Dr Teal's$4.959,186 rev
Sky Organics - Epsom Salt Bath Soak 5 lbs - Magnesium Sulfate USP - 100% Pure Medium Grain - Unscented - Soaking Bath Salts - Resealable Bag - Natural Vegan & Cruelty Free - Self Care - Bath & Feet
Sky Organics$25.673,665 rev
Trending
90-day click momentumAmazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound
Amazon Basics$3.404.8★
Dr Teals Epsom Salt Magnesium Soak Fragrance Free 4 lbs
Dr Teal's$4.954.8★
Sky Organics - Epsom Salt Bath Soak 5 lbs - Magnesium Sulfate USP - 100% Pure Medium Grain - Unscented - Soaking Bath Salts - Resealable Bag - Natural Vegan & Cruelty Free - Self Care - Bath & Feet
Sky Organics$25.674.7★
Dr Teals Pure Epsom Salt Multipurpose Solution Fragrance Free Bulk Size - 19 lbs
Dr Teal's$23.184.8★
What buyers say about epsom salt unscented
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the price”
“Decent quality”
“Exactly as shown”
“fragrance free”
“very effective for many purposes”
“Easy to use”
“Perfect size”
“so comforting”
“Great additive”
“Perfect for a soothing bath”
What buyers complain about
“Not Fragrance Free”
“It is likely overpriced”
“Bag was bigger than I expected”
“Garbage”
“When I opened my Amazon package I found that my Epson salt bag was leaking”
“Hard as a ROCK”
“Misleading”
“It's frustrating having to clean up that mess more than once”
“I can never get it closed”
“Dried my skin”
Top return reasons
Common questions
- Is epsom salt unscented profitable to sell on Amazon United States?
- The niche generates $283K/yr across 4 tracked products. 90-day search growth is +8.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the epsom salt unscented niche?
- 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in epsom salt unscented?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.2%.
- When does demand for epsom salt unscented peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the epsom salt unscented niche?
- Listings span $3.40–$25.67; the average listing price is $14.30 (sweet spot $15–$100). The average incumbent carries 7,986 reviews — the moat a new listing must climb.