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Epsom Salt Fsa

Fail

Demand is soft, at -27.8% this quarter, so Epsom Salt Fsa is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$74K/yr51K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
72%top-5 click share · 11 brands · 620 sellers

Flapen Score

Epsom Salt Fsa against its category

The dotted line is the Beauty & Personal Care average. Past it, Epsom Salt Fsa is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epsom Salt Fsa market on Amazon at a glance

Shoppers on Amazon United States searched for Epsom Salt Fsa 51K times last year and spent an estimated $74K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
11.7%
Market size, estimated
$74Ka year
Peak month
January2.9× the quietest month
Top search term
epsom salt fsa eligible13K searches a year

02 · Price

A sale here is worth $12.41.

Listings sell for $12.41 on average, from $3.40 to $34.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.41 that is $3K to $6K a year per listing.

Average price
$12.41under the $15 to $100 sweet spot
Price range
$3.40–$34.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Bath & Bathing Accessories. It carries 6,642 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Bath & Bathing Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
6,642per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Epsom Salt Fsa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

620

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

9%

  • Brand 127%
  • Brand 217%
  • Brand 316%
  • Brand 414%
  • Brand 513%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

Epsom Salt Fsa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Epsom Salt Fsa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epsom salt fsa eligible13K/yr
  • epsom salt fsa11K/yr
  • epsom salt hsa eligible8K/yr
  • fsa epsom salt8K/yr
  • epsom salt hsa7K/yr
  • hsa epsom salt4K/yr

Reviews and returns

What reviews say buyers love and hate about Epsom Salt Fsa

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.2%of orders come back
“NOT fragrance free”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Epsom Salt Fsa questions

Answered from the same tracked data.