epsom salt for plants
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$9.3M$9.3M/yr · 7.2M searches
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Avg price
Bad$6.43avg listing price — sweet spot $15–$100
Review moat
Bad19,117.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$3.40–$16.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, epsom salt for plants is a $9.3M/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
epsom salt for plants market data
- Units sold / yr
- 1.0M–1.0M
- avg 125,000–150,000/product
- Revenue / yr
- $6.4M–$6.4M
- units × avg price
- Conversion rate
- 20.1%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Amazon Basics73%
- Dr Teal's27%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Jul, Sep · busiest ÷ quietest = 53.4×
Top epsom salt for plants search terms
- epsom salt3.5M/yr
- epsom salt bath soak927K/yr
- bath salts673K/yr
- epson salts for soaking406K/yr
- epson salt290K/yr
- epsom salt for plants103K/yr
- epsom salt foot soak190K/yr
- bath salt213K/yr
- epsom salts149K/yr
- epsom salt bulk136K/yr
Top epsom salt for plants products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound
Amazon Basics$3.404.8★17,900 rev
Dr Teals Epsom Salt Soaking Solution Soothe & Sleep Lavender 3lbs
Dr Teal's$5.824.8★18,705 rev
Dr Teals Epsom Salt Magnesium Soak Fragrance Free 4 lbs
Dr Teal's$4.954.8★9,186 rev
Dr Teals Epsom Salt Magnesium Soak Relax & Relief with Eucalyptus & Spearmint Essential Oils 3 lbs
Dr Teal's$5.864.8★10,576 rev
Amazon Basics Epsom Salt Soaking Aid Eucalyptus Scented 3 Pound
Amazon Basics$4.414.7★33,743 rev
Newest
by launch date
Dr Teals Epsom Salt Magnesium Soak Limited Edition Hawaiian Bliss 3 lbs
Dr Teal's$6.162,501 rev
Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound
Amazon Basics$3.4017,900 rev
Amazon Basics Epsom Salt Soak Fragrance Free Magnesium Sulfate USP for Relaxation and Soothing Foot Soaking 3 Pound Resealable Bags 6-Pack
Amazon Basics$16.4617,900 rev
Dr Teals Epsom Salt Magnesium Soak Fragrance Free 4 lbs
Dr Teal's$4.959,186 rev
Amazon Basics Epsom Salt Soaking Aid Eucalyptus Scented 3 Pound
Amazon Basics$4.4133,743 rev
Trending
90-day click momentumDr Teals Epsom Salt Magnesium Soak Limited Edition Hawaiian Bliss 3 lbs
Dr Teal's$6.164.7★
Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound
Amazon Basics$3.404.8★
Dr Teals Epsom Salt Magnesium Soak Relax & Relief with Eucalyptus & Spearmint Essential Oils 3 lbs
Dr Teal's$5.864.8★
Amazon Basics Epsom Salt Soak Fragrance Free Magnesium Sulfate USP for Relaxation and Soothing Foot Soaking 3 Pound Resealable Bags 6-Pack
Amazon Basics$16.464.8★
Amazon Basics Epsom Salt Soaking Aid Eucalyptus Scented 3 Pound
Amazon Basics$4.414.7★
What buyers say about epsom salt for plants
What buyers praise and complain about, mined from review topics.What buyers love
“Best scent”
“Best value”
“Decent quality”
“Exactly as shown”
“It's works very well it”
“Easy to use”
“so comforting”
“Great size”
“made her feet super soft”
“for Christmas i bought big, clear DIY ornaments and filled them with this salt along with chamomile, rose petals, lavender, etc and everyone LOVED it as a gift”
What buyers complain about
“NOT fragrance free”
“Product package bag leaks”
“Not as good as you think”
“Expensive”
“not strong enough for me”
“Bag was bigger than I expected”
“Misleading”
“Hard as a ROCK”
“itchy after prolonged use of this products”
“Dried my skin”
Top return reasons
Common questions
- Is epsom salt for plants profitable to sell on Amazon United States?
- The niche generates $9.3M/yr across 8 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the epsom salt for plants niche?
- 2 brands and 52 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in epsom salt for plants?
- Top complaints mined from reviews: Smell, Leak-Proof, Quality-Overall. The return rate is 0.2%.
- When does demand for epsom salt for plants peak?
- Demand peaks in Jul–Sep; the busiest month runs 53.4× the quietest.
- What does it cost to enter the epsom salt for plants niche?
- Listings span $3.40–$16.46; the average listing price is $6.43 (sweet spot $15–$100). The average incumbent carries 19,118 reviews — the moat a new listing must climb.