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Epsom Salt Eucalyptus

Fail

The top 5 brands take 100% of clicks, so Epsom Salt Eucalyptus is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$89K/yr47K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
87%top-5 click share · 5 brands · 582 sellers

Flapen Score

Epsom Salt Eucalyptus against its category

The dotted line is the Beauty & Personal Care average. Past it, Epsom Salt Eucalyptus is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epsom Salt Eucalyptus market on Amazon at a glance

Shoppers on Amazon United States searched for Epsom Salt Eucalyptus 47K times last year and spent an estimated $89K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
13.7%
Market size, estimated
$89Ka year
Peak month
December3.1× the quietest month
Top search term
epsom salt eucalyptus13K searches a year

02 · Price

A sale here is worth $13.75.

Listings sell for $13.75 on average, from $3.98 to $25.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $13.75 that is $10K to $14K a year per listing.

Average price
$13.75under the $15 to $100 sweet spot
Price range
$3.98–$25.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$14K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Bath & Bathing Accessories. It carries 11,858 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#128in Bath & Bathing Accessories
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
11,858per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Epsom Salt Eucalyptus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

582

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 243%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Epsom Salt Eucalyptus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Epsom Salt Eucalyptus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epsom salt eucalyptus13K/yr
  • eucalyptus epsom salt9K/yr
  • eucalyptus bath salt10K/yr
  • epsom salt eucalyptus and spearmint4K/yr
  • eucalyptus bath salts3K/yr
  • eucalyptus epsom salt bath soak3K/yr
  • bath salts eucalyptus3K/yr
  • dr teals epsom salt eucalyptus and spearmint3K/yr

Reviews and returns

What reviews say buyers love and hate about Epsom Salt Eucalyptus

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
0.2%of orders come back
“Artificial fragrance is an ingredient”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Epsom Salt Eucalyptus questions

Answered from the same tracked data.