Epsom Salt Bath Bomb
FailDemand is soft, at -32.4% this quarter, so Epsom Salt Bath Bomb is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $39K/yr26K searches / yr
- 90-day growth
- -32.4%search demand this quarter
- Competition
- 54%top-5 click share · 15 brands · 561 sellers
Flapen Score
Epsom Salt Bath Bomb against its category
The dotted line is the Beauty & Personal Care average. Past it, Epsom Salt Bath Bomb is stronger. Inside it, weaker.
Market
The Epsom Salt Bath Bomb market on Amazon at a glance
Shoppers on Amazon United States searched for Epsom Salt Bath Bomb 26K times last year and spent an estimated $39K. The top 5 brands take 69% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -32.4%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $39Ka year
- Top search term
- epsom salt bath bomb12K searches a year
02 · Price
A sale here is worth $19.54.
Listings sell for $19.54 on average, from $2.83 to $56.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.54 that is $0 to $2K a year per listing.
- Average price
- $19.54inside the $15 to $100 sweet spot
- Price range
- $2.83–$56.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #196 within Bath & Bathing Accessories. It carries 3,905 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #196in Bath & Bathing Accessories
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 3,905per listing
- Listings tracked
- 27
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Epsom Salt Bath Bomb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
561
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
25%
- Brand 120%
- Brand 219%
- Brand 314%
- Brand 49%
- Brand 58%
- Brand 66%
Demand
Epsom Salt Bath Bomb search demand
Weekly searches over the year. Pick a range.
Search terms
Top Epsom Salt Bath Bomb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- epsom salt bath bomb12K/yr
- magnesium bath bombs8K/yr
- epsom salt bath bombs4K/yr
- epson salt bath bombs3K/yr
Reviews and returns
What reviews say buyers love and hate about Epsom Salt Bath Bomb
We read the reviews and the return reasons for every product selling here.
“NOT fragrance free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Epsom Salt Bath Bomb questions
Answered from the same tracked data.









