Is epilator for men profitable to sell on Amazon United States?

The niche generates $933K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +52.0%. Flapen's verdict: Skip it (49/100).

How competitive is the epilator for men niche?

3 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in epilator for men?

Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 3.8%.

When does demand for epilator for men peak?

Demand peaks in Jan–Jul–Aug–Sep–Oct–Nov–Dec; the busiest month runs 29.2× the quietest.

What does it cost to enter the epilator for men niche?

Listings span $38.12–$198.23; the average listing price is $105.11 (sweet spot $15–$100). The average incumbent carries 862 reviews — the moat a new listing must climb.

epilator for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Great$933K

$933K/yr · 259K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$105.11

avg listing price — sweet spot $15–$100

Growth

Good+52.0%

90-day search growth — must beat 0% to launch

Review moat

Good862.09

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Price range

Okay$38.12–$198.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, epilator for men is a $933K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

epilator for men market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $631K–$841K; units × avg price
Conversion rate: 3.4%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 18%
Out of stock: 10.1%
Avg brand age: 38 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Braun78%
PHILIPS19%
Philips3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.0% search growth over the last 90 days.

Peak months: Jan, Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 29.2×

Open Trend

Top epilator for men search terms

braun silk epil 975K/yr +23.4%2.6% conv.
silk epil 530K/yr -9.1%2.4% conv.
epilator for men27K/yr +27.1%1.7% conv.
se7 silk epil10K/yr +436.2%3.5% conv.
braun silk epil 718K/yr +48.9%4.6% conv.
braun epilator silk-pil 919K/yr +18.5%3.0% conv.
philips epilator series 80009K/yr +153.1%4.1% conv.
braun silk epil 59K/yr +108.9%3.9% conv.
silk epil 913K/yr +19.9%2.5% conv.
philips beauty epilator series 80005K/yr +434.9%2.5% conv.

All search terms

Top epilator for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Braun Epilator Silk-pil 7 Hair Removal Device Women Shaver & Trimmer Wet and Dry Wide Head Includes Shaver Head and Trimmer Comb SE7-041 Silver

Braun$77.374.3★1,277 rev

Braun Epilator Silk-pil 9 Hair Removal Device Women Shaver & Trimmer Pivoting Head Wet and Dry Epilator Includes Shaver Head and Trimmer Comb SES9-030

Braun$143.784.1★676 rev

Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00

PHILIPS$78.414.4★1,980 rev

Braun Epilator Silk-pil 5 Hair Removal Device Women Shaver & Trimmer Wet and Dry Includes Skin Contact Cap SE5-011 Grey

Braun$59.024.3★453 rev

Braun Silk-pil 9 Flex Epilator 360 Flex and Pivoting Head Wet and Dry Includes Shaver Head Trimmer Comb SES9-041 3D Tinted Gold

Braun$198.234.2★66 rev

Newest

by launch date

Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00

PHILIPS$78.411,980 rev

4mo ago

Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00

PHILIPS$97.781,980 rev

4mo ago

Braun Silk-pil 9 Flex Epilator 360 Flex and Pivoting Head Wet and Dry Includes Shaver Head Trimmer Comb SES9-041 3D Tinted Gold

Braun$198.2366 rev

9mo ago

Philips Epilator Series 2000 Corded Epilator for Legs and Body Hair Removal Device for Women Model BRE227/00

PHILIPS$38.12810 rev

1y ago

Braun Epilator Silk-pil 7 Hair Removal Device Women Shaver & Trimmer Wet and Dry Wide Head Includes Shaver Head and Trimmer Comb SE7-041 Silver

Braun$77.371,277 rev

2y ago

What buyers say about epilator for men

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product”

Ease Of Use10%

“easy to store back in the box”

Value For Money9%

“Its very affordable”

Soft Feel7%

“Smooth skin”

Advertised Vs Actual Product7%

“As advertised”

Efficiency7%

“boy is it effective”

Hair Removal6%

“Removes hairs very fast”

Charging4%

“Charge lasts longer than expected”

Hair Growth3%

“the hair still didnt grow back so far”

Durability2%

“The longevity is amazing on it”

What buyers complain about

Durability10%

“It will break”

Quality-Overall8%

“Garbage, just absolutely trash”

Charging7%

“Not rechargeable”

Functionality-Overall6%

“Is not working”

Hair Related6%

“I feel that it doesnt really pull all the hair out”

Suitability Short Hair6%

“Its also not super reliable removing every single hair”

Value For Money5%

“Not Worth It”

Product Condition4%

“it may have been used”

Allergies4%

“Crazy irritation 💔 Ladies”

Ease Of Use3%

“frustrating to use”

Top return reasons

Functionality-Overall35%

Advertised Vs Actual Product10%

Product Condition8%

Defective Material/Parts7%

Charging6%

Damage/Burn Hair5%