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Epicuren Moisturizer

Fail

The top 5 brands take 100% of clicks, so Epicuren Moisturizer is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$152K/yr24K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
49%top-5 click share · 1 brands · 3 sellers

Flapen Score

Epicuren Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Epicuren Moisturizer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epicuren Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Epicuren Moisturizer 24K times last year and spent an estimated $152K. One brand takes every click. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
8.4%
Market size, estimated
$152Ka year
Peak month
July1.8× the quietest month
Top search term
epicuren16K searches a year

02 · Price

A sale here is worth $75.58.

Listings sell for $75.58 on average, from $14.22 to $282.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $75.58 that is $0 to $8K a year per listing.

Average price
$75.58inside the $15 to $100 sweet spot
Price range
$14.22–$282.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #2,443 within Face Moisturizers. It carries 149 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#2,443in Face Moisturizers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
149per listing
Listings tracked
35

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Epicuren Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

0%

  • Brand 1100%

Demand

Epicuren Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Epicuren Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epicuren16K/yr
  • epicuren moisturizer7K/yr
  • epicuren skin care products338/yr

Reviews and returns

What reviews say buyers love and hate about Epicuren Moisturizer

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
100%of negative reviews mention “Value For Money”
0.8%of orders come back
“Price is high”
A buyer, on “Value For Money”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Epicuren Moisturizer questions

Answered from the same tracked data.