Is epicuren moisturizer profitable to sell on Amazon United States?

The niche generates $152K/yr across 35 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Skip it (48/100).

How competitive is the epicuren moisturizer niche?

1 brands and 3 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in epicuren moisturizer?

Top complaints mined from reviews: Value For Money. The return rate is 0.8%.

When does demand for epicuren moisturizer peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the epicuren moisturizer niche?

Listings span $14.22–$282.01; the average listing price is $75.58 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.

epicuren moisturizer

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great149.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$75.58

avg listing price — sweet spot $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$152K

$152K/yr · 24K searches

Price range

Okay$14.22–$282.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, epicuren moisturizer is a $152K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

epicuren moisturizer market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $151K–$189K; units × avg price
Conversion rate: 8.4%
Avg BSR: #2,443
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.7%
Avg brand age: 91 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

epicuren DISCOVERY100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top epicuren moisturizer search terms

epicuren16K/yr -3.8%6.3% conv.
epicuren moisturizer7K/yr -44.3%11.3% conv.
epicuren skin care products338/yr +17.0%1.5% conv.

All search terms

Top epicuren moisturizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

X-TREME CREAM PROPOLIS SUNSCREEN SPF 45+

epicuren DISCOVERY$56.834.5★287 rev

epicuren DISCOVERY Colostrum Luminous Glow Cream Moisturizing Skin Cream Citrus 2 Fl Oz

epicuren DISCOVERY$105.174.7★353 rev

epicuren DISCOVERY Hydro Plus Moisturizer 2.5 Fl Oz

epicuren DISCOVERY$65.944.6★143 rev

epicuren DISCOVERY Kukui Coconut After Bath Body Moisturizer 8 Fl Oz

epicuren DISCOVERY$52.464.2★219 rev

Epicuren Discovery Facial Emulsion Enzyme Moisturizer 2 oz.

epicuren DISCOVERY$44.884.7★330 rev

Newest

by launch date

Epicuren Discovery Acidophilus Probiotic Facial Cream 2.5 fl. oz.

epicuren DISCOVERY$63.1030 rev

5y ago

Epicuren Discovery Facial Emulsion Enzyme Moisturizer 8 oz.

epicuren DISCOVERY$113.19330 rev

9y ago

epicuren DISCOVERY Hydro Plus Moisturizer for Dehydrated and Sensitive Skin 4 oz.

epicuren DISCOVERY$93.95143 rev

9y ago

Epicuren Discovery Six-Step System

epicuren DISCOVERY$282.0142 rev

11y ago

epicuren DISCOVERY Colostrum Luminous Glow Cream Moisturizing Skin Cream Citrus 2 Fl Oz

epicuren DISCOVERY$105.17353 rev

11y ago

What buyers say about epicuren moisturizer

What buyers praise and complain about, mined from review topics.

What buyers love

Smell38%

“Epicuren's -treme cream smells great, feels great and effectively protects skin from sun damage while moisturizing”

Suitability Hot Weather25%

“Great summer essential”

Moist/Dry25%

“Always keeps them moisturized and not greasy”

Suitability Dry Skin13%

“Epicuren's -treme cream smells great, feels great and effectively protects skin from sun damage while moisturizing”

What buyers complain about

Value For Money100%

“Price is high”

Top return reasons

Smell43%

Functionality-Overall12%

Size-Overall7%

Advertised Vs Actual Product6%

Value For Money5%

Color5%

Texture/Consistency-Overall4%

Moist/Dry4%

Defective Material/Parts3%

Suitability Dry Skin2%

Common questions

Is epicuren moisturizer profitable to sell on Amazon United States?: The niche generates $152K/yr across 35 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Skip it (48/100).
How competitive is the epicuren moisturizer niche?: 1 brands and 3 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in epicuren moisturizer?: Top complaints mined from reviews: Value For Money. The return rate is 0.8%.
When does demand for epicuren moisturizer peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the epicuren moisturizer niche?: Listings span $14.22–$282.01; the average listing price is $75.58 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.