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eos sparkling amber

Skip it

A small market ($51K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 43Conversion 32Competition 47Returns 98Price range 59Avg price 53Brand share 40Review moat 20Quality gap 65

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$3.50–$31.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.40

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+14.8%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad13,588.04

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$51K

$51K/yr · 160K searches

According to Flapen's Amazon United States niche tracking, eos sparkling amber is a $51K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

eos sparkling amber market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$62K–$74K
units × avg price
Conversion rate
2.6%
Avg BSR
#674
Page quality
0%
Prime
92%
Sponsored
60%
Out of stock
8.7%
Avg brand age
59 months
Avg seller age
124 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

88

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

16%

  • Hempz36%
  • Tree Hut31%
  • eos7%
  • Old Spice4%
  • Sand + Fog3%
  • Cake Beauty3%
  • Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +14.8% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.9×

Top eos sparkling amber search terms

  • marshmallow lotion56K/yr
  • tree hut sweet cream14K/yr
  • marshmallow body lotion12K/yr
  • sweet cream tree hut8K/yr
  • marshmallow body butter11K/yr
  • marshmallow body care7K/yr
  • hempz vanilla10K/yr
  • hempz body lotion vanilla10K/yr
  • hempz vanilla lotion10K/yr
  • marshmallow scented lotion5K/yr
All search terms

Top eos sparkling amber products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$15K40%$20K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about eos sparkling amber

What buyers praise and complain about, mined from review topics.

What buyers love

Smell50%

“Fresh scent”

Moist/Dry12%

“Dries quickly”

Soft Feel9%

“Keeps your skin soft”

Quality-Overall4%

“Great Quality Lotion”

Value For Money3%

“is affordable”

Suitability Dry Skin3%

“it very moisturizing for dry skin”

Absorbency2%

“quickly absorbed”

Texture/Consistency-Overall1%

“Great texture”

Suitability Combination Skin1%

“Really good for my skin”

Thickness1%

“Love the thickness of the lotion and how long it lasts to keep hands soft and smooth”

What buyers complain about

Smell38%

“Gross smell”

Motor Power7%

“Pump will not work”

Moist/Dry6%

“Dried out”

Thickness2%

“TOO thick to pump”

Size-Overall2%

“Fairly small”

Value For Money2%

“overpriced”

Advertised Vs Actual Product2%

“Not as described”

Allergies2%

“Skin irritation”

Ease Of Use1%

“Too hard to squeeze”

Functionality-Overall1%

“the pump doesn't work”

Top return reasons

Smell52%
Motor Power21%
Advertised Vs Actual Product5%
Defective Material/Parts4%
Leak-Proof4%
Value For Money2%
Moist/Dry2%
Product Condition1%
Size-Overall1%
Dispensing Mechanism1%

Common questions

Is eos sparkling amber profitable to sell on Amazon United States?
The niche generates $51K/yr across 25 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (46/100).
How competitive is the eos sparkling amber niche?
14 brands and 88 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in eos sparkling amber?
Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.5%.
When does demand for eos sparkling amber peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 20.9× the quietest.
What does it cost to enter the eos sparkling amber niche?
Listings span $3.50–$31.77; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 13,588 reviews — the moat a new listing must climb.