eos deodorant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Price range
Good$7.37–$24.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,913.57avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$85K$85K/yr · 66K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eos deodorant is a $85K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
eos deodorant market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $89K–$119K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #604
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
606
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- EO94%
- eos5%
- Secret1%
Demand
Weekly Amazon search volume, last 25 weeks — +11.5% search growth over the last 90 days.Top eos deodorant search terms
- eo deodorant spray31K/yr
- eos deodorant18K/yr
- eo deodorant7K/yr
- eo organic deodorant spray4K/yr
- eo spray deodorant3K/yr
- eos deodorant women4K/yr
Top eos deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EO Organic Deodorant Spray 4 Ounce (Pack of 3) French Lavender Organic Plant-Based Botanical Extracts
EO$23.134.4★922 rev
EO Organic Deodorant Spray 4 Ounce (Pack of 3) Citrus made with Essential Oils for Men and Women
EO$23.244.4★922 rev
EO Organic Lavender Deodorant Spray 4 Fl Oz
EO$8.674.4★1,278 rev
EO Deodorant Spray Natural Rose And Lemon 4 Fl Oz
EO$7.584.5★438 rev
EO Deodorant Spray 4 Ounce (Pack of 3) Jasmine Verbena made with Essential Oils for Men and Women
EO$23.234.4★922 rev
Newest
by launch date
eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
eos$12.522,544 rev
Secret Aluminum Free Deodorant for Women 48hr Odor Protection with Pro-Hyaluronic Acid PH Balancing Minerals Holiday Dry Solid Spoonful of Sugar with Glazed Crme & Vanilla Custard Scent 2.4 oz
Secret$7.376,797 rev
EO Deodorant Spray 4 Ounce (Pack of 3) Jasmine Verbena made with Essential Oils for Men and Women
EO$23.23922 rev
EO Deodorant Spray 4 Ounce (Pack of 3) Orange Blossom Vanilla made with Essential Oils for Men and Women
EO$23.43922 rev
EO Deodorant Spray 4 Ounce (Pack of 3) Rose Lemon made with Essential Oils for Men and Women
EO$24.25922 rev
Trending
90-day click momentumEO Deodorant Spray 4 Ounce (Pack of 3) Rose Lemon made with Essential Oils for Men and Women
EO$24.254.4★
eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
eos$12.524.6★
EO Deodorant Spray 4 Ounce (Pack of 3) Jasmine Verbena made with Essential Oils for Men and Women
EO$23.234.4★
EO Deodorant Spray Natural Rose And Lemon 4 Fl Oz
EO$7.584.5★
EO Organic Lavender Deodorant Spray 4 Fl Oz
EO$8.674.4★
What buyers say about eos deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“makes your skin super soft”
“Great quality- soft”
“It is lightweight longevity”
“Definitely worth the price”
“Moisturizing & Smells Great”
“As Advertised”
“Secret deodorant works well”
“decent size as well”
“No irritation at all”
What buyers complain about
“Bad smell”
“not lasting”
“Smells like alcohol”
“Faulty Pump”
“I couldnt the pushy thing to work”
“Doesnt work”
“Waste of money”
“Bottle leaks a bit”
“The bottle quality isnt all that great”
“if anything I almost feel like I get more irritation”
Top return reasons
Common questions
- Is eos deodorant profitable to sell on Amazon United States?
- The niche generates $85K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the eos deodorant niche?
- 3 brands and 606 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eos deodorant?
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.3%.
- What does it cost to enter the eos deodorant niche?
- Listings span $7.37–$24.25; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 1,914 reviews — the moat a new listing must climb.