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Eos Deodorant

Fail

The top 5 brands take 100% of clicks, so Eos Deodorant is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$85K/yr66K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
74%top-5 click share · 3 brands · 606 sellers

Flapen Score

Eos Deodorant against its category

The dotted line is the Beauty & Personal Care average. Past it, Eos Deodorant is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eos Deodorant market on Amazon at a glance

Shoppers on Amazon United States searched for Eos Deodorant 66K times last year and spent an estimated $85K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
8.6%
Market size, estimated
$85Ka year
Top search term
eo deodorant spray31K searches a year

02 · Price

A sale here is worth $14.87.

Listings sell for $14.87 on average, from $7.37 to $24.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.87 that is $4K to $7K a year per listing.

Average price
$14.87under the $15 to $100 sweet spot
Price range
$7.37–$24.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #604 within Deodorants & Antiperspirants. It carries 1,914 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#604in Deodorants & Antiperspirants
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,914per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Eos Deodorant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

606

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 25%
  • Brand 31%

Demand

Eos Deodorant search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Eos Deodorant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eo deodorant spray31K/yr
  • eos deodorant18K/yr
  • eo deodorant7K/yr
  • eo organic deodorant spray4K/yr
  • eo spray deodorant3K/yr
  • eos deodorant women4K/yr

Reviews and returns

What reviews say buyers love and hate about Eos Deodorant

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
41%of negative reviews mention “Smell”
0.3%of orders come back
“Bad smell”
A buyer, on “Smell”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eos Deodorant questions

Answered from the same tracked data.