Eos Deodorant
FailThe top 5 brands take 100% of clicks, so Eos Deodorant is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $85K/yr66K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 606 sellers
Flapen Score
Eos Deodorant against its category
The dotted line is the Beauty & Personal Care average. Past it, Eos Deodorant is stronger. Inside it, weaker.
Market
The Eos Deodorant market on Amazon at a glance
Shoppers on Amazon United States searched for Eos Deodorant 66K times last year and spent an estimated $85K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $85Ka year
- Top search term
- eo deodorant spray31K searches a year
02 · Price
A sale here is worth $14.87.
Listings sell for $14.87 on average, from $7.37 to $24.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.87 that is $4K to $7K a year per listing.
- Average price
- $14.87under the $15 to $100 sweet spot
- Price range
- $7.37–$24.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #604 within Deodorants & Antiperspirants. It carries 1,914 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #604in Deodorants & Antiperspirants
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 1,914per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Eos Deodorant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
606
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 194%
- Brand 25%
- Brand 31%
Demand
Eos Deodorant search demand
Weekly searches over the year. Pick a range.
Search terms
Top Eos Deodorant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eo deodorant spray31K/yr
- eos deodorant18K/yr
- eo deodorant7K/yr
- eo organic deodorant spray4K/yr
- eo spray deodorant3K/yr
- eos deodorant women4K/yr
Reviews and returns
What reviews say buyers love and hate about Eos Deodorant
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eos Deodorant questions
Answered from the same tracked data.









