enzyme powder face wash
Worth a lookShows low returns (0.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$15.91avg listing price — sweet spot $15–$100
Price range
Great$9.53–$34.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,362.26avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Market size
Okay$141K$141K/yr · 212K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, enzyme powder face wash is a $141K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Apr–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
enzyme powder face wash market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $127K–$159K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #385
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
37
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
31%
- ANUA17%
- Dermalogica17%
- BY WISHTREND12%
- TONYMOLY9%
- TIRTIR8%
- Dr. Ceuracle7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.Peak months: Apr, Sep, Oct · busiest ÷ quietest = 4.8×
Top enzyme powder face wash search terms
- enzyme powder41K/yr
- enzyme powder face wash26K/yr
- enzyme face wash18K/yr
- powder face wash14K/yr
- enzyme cleanser12K/yr
- exfoliating powder12K/yr
- powder exfoliant for face11K/yr
- wishtrend12K/yr
- rice powder exfoliator for face10K/yr
- by wishtrend10K/yr
Top enzyme powder face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANUA Rice Enzyme Brightening Cleansing Powder Exfoliating Powder-to-Foam Cleanser Smooth Texture & Clarity Hydrating & Gentle Formula Korean Skincare 1.41 fl.oz
ANUA$15.054.6★3,062 rev
Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz
Dermalogica$19.454.6★13,251 rev
BY WISHTREND Green Tea Powder Wash - Korean Face Cleanser for Pore & Blackhead Care Boseong Green Tea & Papain Enzyme 0.00 Irritation for Sensitive Skin 3.88 Oz
BY WISHTREND$20.314.6★1,113 rev
TONYMOLY Im Rice Exfoliating Enzyme Cleanser Rice Powder Face Wash & Papaya Enzyme Scrub Gentle AHA Brightening Mask for Smooth Radiant Skin 50g
TONYMOLY$12.384.4★1,721 rev
TIRTIR Hydro Boost Enzyme Cleansing Powder 2.64 Oz
TIRTIR$13.734.6★906 rev
Newest
by launch date
LE GUSHE Rice Face Wash Powder Cleanser for Gentle Skin Exfoliation Korean Skincare Enzyme Powder Face Wash Foamy Rice Exfoliator for Skin 40g
LE GUSHE$9.7536 rev
ELEMIS Dynamic Resurfacing Facial Wash - Gentle Travel Size Daily Gel Cleanser - Enzyme-Powered Skin Refining Formula - Sensitive Skin Friendly - 30ml
ELEMIS$10.254,363 rev
NATURECLASS R60 Rice Enzyme Face Wash Powder Exfoliating Facial Cleanser with Rice Bran Extract Gentle Powder Wash for Sensitive Skin Deep Pore Care Korean Skin Care Fragrance Free 1.76oz
NATURECLASS$13.47126 rev
ANUA Rice Enzyme Brightening Cleansing Powder Exfoliating Powder-to-Foam Cleanser Smooth Texture & Clarity Hydrating & Gentle Formula Korean Skincare 1.41 fl.oz
ANUA$15.053,062 rev
TIRTIR Hydro Boost Enzyme Cleansing Powder 2.64 Oz
TIRTIR$13.73906 rev
Trending
90-day click momentumLE GUSHE Rice Face Wash Powder Cleanser for Gentle Skin Exfoliation Korean Skincare Enzyme Powder Face Wash Foamy Rice Exfoliator for Skin 40g
LE GUSHE$9.754.7★
ELEMIS Dynamic Resurfacing Facial Wash - Gentle Travel Size Daily Gel Cleanser - Enzyme-Powered Skin Refining Formula - Sensitive Skin Friendly - 30ml
ELEMIS$10.254.6★
NATURECLASS R60 Rice Enzyme Face Wash Powder Exfoliating Facial Cleanser with Rice Bran Extract Gentle Powder Wash for Sensitive Skin Deep Pore Care Korean Skin Care Fragrance Free 1.76oz
NATURECLASS$13.474.8★
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder Natural Deodorizer with Bio Active Enzymes Detergent Additive Eliminator for Sweat Oil Blood - 64 Loads
ACTIVE$18.414.7★
Dermalogica Daily Superfoliant - Deep Pore Face Scrub - Powder Exfoliator that Gently Smoothes and Brightens Skin Fighting Triggers Known To Accelerate Skin Aging 0.45 oz
Dermalogica$19.184.6★
What buyers say about enzyme powder face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Smells good”
“Great product and results”
“Leaves skin soft”
“It cleanses well”
“cleans really well”
“Works Well”
“Good for sensitive skin”
“I think it boosts the washing ability quite well”
“Good value”
“As advertised”
What buyers complain about
“Kinda smelly”
“Not worth the price”
“Didnt work as hoped”
“Stain didnt come off”
“just did not seem to get my clothes clean”
“Bottle is a pretty small”
“Itchy”
“not especially moisturizing”
“can't wash laundry without it”
“its horrible on my skin”
Top return reasons
Common questions
- Is enzyme powder face wash profitable to sell on Amazon United States?
- The niche generates $141K/yr across 19 tracked products. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the enzyme powder face wash niche?
- 16 brands and 37 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in enzyme powder face wash?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.7%.
- When does demand for enzyme powder face wash peak?
- Demand peaks in Apr–Sep–Oct; the busiest month runs 4.8× the quietest.
- What does it cost to enter the enzyme powder face wash niche?
- Listings span $9.53–$34.47; the average listing price is $15.91 (sweet spot $15–$100). The average incumbent carries 2,362 reviews — the moat a new listing must climb.