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english laundry perfume for women

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 17Conversion 11Competition 23Returns 99Price range 95Avg price 92Brand share 0Review moat 94Quality gap 40

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Incredible$26.94–$76.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great121.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$52.53

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$14K

$14K/yr · 30K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, english laundry perfume for women is a $14K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

english laundry perfume for women market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$26K–$39K
units × avg price
Conversion rate
0.9%
Avg BSR
#4,699
Page quality
0%
Prime
100%
Sponsored
64%
Out of stock
13.3%
Avg brand age
64 months
Avg seller age
160 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • English Laundry96%
  • IUY4%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.
1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top english laundry perfume for women search terms

  • english laundry perfume23K/yr
  • english laundry oxford bleu femme3K/yr
  • english laundry perfume for women3K/yr
All search terms

Top english laundry perfume for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$3K30%$4K40%$5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about english laundry perfume for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Beautiful fragrances as always”

Value For Money14%

“Great price”

Durability6%

“It lasts all day”

Cushion4%

“Theyre so cushiony on the bottom that they almost bounce when you walk”

Comfort-Overall4%

“Extremely comfortable”

What buyers complain about

Smell38%

“this bottle has hardly any smell”

Comfort-Overall25%

“Not very comfortable”

Functionality-Overall13%

“it doesnt work”

Durability13%

“does not last long on your body”

Top return reasons

Size-Overall25%
Width13%
Advertised Vs Actual Product13%
Feet Fit13%
Length13%
Shape/Style13%
Comfort-Overall6%
Cushion6%

Common questions

Is english laundry perfume for women profitable to sell on Amazon United States?
The niche generates $14K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (36/100).
How competitive is the english laundry perfume for women niche?
2 brands and 4 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in english laundry perfume for women?
Top complaints mined from reviews: Smell, Comfort-Overall, Functionality-Overall. The return rate is 0.3%.
When does demand for english laundry perfume for women peak?
Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the english laundry perfume for women niche?
Listings span $26.94–$76.35; the average listing price is $52.53 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.