encre noire
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$5.6M$5.6M/yr · 5.5M searches
Avg price
Incredible$34.21avg listing price — sweet spot $15–$100
Price range
Incredible$25.52–$48.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad26,314.87avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, encre noire is a $5.6M/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
encre noire market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- $5.1M–$6.8M
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 100%
- Out of stock
- 0.4%
- Avg brand age
- 58 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
97
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Armaf91%
- Chthen5%
- ARMAF4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 24 weeks — +1.8% search growth over the last 90 days.Top encre noire search terms
- club de nuit intense man1.7M/yr
- armaf1.2M/yr
- club de nuit1.3M/yr
- armaf club de nuit intense man387K/yr
- club de nuit men183K/yr
- armaf club de nuit247K/yr
- armaf perfume117K/yr
- la bestia negra perfume de hombre66K/yr
- perfume club de nuit for men58K/yr
- encre noire50K/yr
Top encre noire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARMAF club de nuit intense Man EDT Men New in Box Black 3.6 Fl Oz
Armaf$27.604.5★105,636 rev
Armaf Club De Nuit Intense for Men Eau de Parfum Spray 6.8 Ounce / 200 ml
Armaf$48.314.5★105,636 rev
Armaf Club de Nuit Blue Iconic for Men Eau de Parfum Spray 3.6 Ounce
Armaf$38.364.6★6,152 rev
Armaf Club De Nuit Urban Man Elixir for Men Eau de Parfum Spray 3.6 Ounce
Armaf$34.034.6★2,943 rev
Club De Nuit Intense by Armaf for Men - 5.07 oz Parfum Spray
Armaf$43.814.5★105,636 rev
Newest
by launch date
Armaf Club De Nuit Intense Extrait De Parfum SPR 2.37 M (Clean)
Armaf$36.32956 rev
Armaf Club De Nuit Precieux 1 for Men Extrait de Parfum Spray 1.85 Ounce
Armaf$46.373,107 rev
Armaf Club De Nuit Urban Man Elixir for Men Eau de Parfum Spray 3.6 Ounce
Armaf$34.032,943 rev
Odyssey - Mandarinsky Limited Edition by Armaf for Men - 3.4 oz EDP Spray
Armaf$29.0611,414 rev
Armaf Club de Nuit Blue Iconic for Men Eau de Parfum Spray 3.6 Ounce
Armaf$38.366,152 rev
Trending
90-day click momentum
Chthen black Intense for Men Eau de Toilette Spray 105ml / 3.6 Floz
Chthen$25.523.8★
ARMAF club de nuit intense Man EDT Men New in Box Black 3.6 Fl Oz
Armaf$27.604.5★
Club De Nuit Intense by Armaf for Men - 5.07 oz Parfum Spray
Armaf$43.814.5★
Armaf Club De Nuit Urban Man Elixir for Men Eau de Parfum Spray 3.6 Ounce
Armaf$34.034.6★
Armaf Club de Nuit Blue Iconic for Men Eau de Parfum Spray 3.6 Ounce
Armaf$38.364.6★
What buyers say about encre noire
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Money well spent”
“Durable”
“Smooth Quality”
“Exactly what I've been looking for”
“Perfect for a gift”
“Very creative design”
“It has that polished, refined vibe that immediately stands out, and the blend feels smooth, confident, and well put together”
“perfect size”
“Nice dry down”
What buyers complain about
“Smell is off”
“Didn't last an hour”
“Not worth the price”
“Not high quality”
“Smells like 100% rubbing Alcohol”
“not strong enough”
“Bottle is very large”
“Product information was inaccurate”
“broke out in rashes as well”
“Leaking bottle from top”
Top return reasons
Common questions
- Is encre noire profitable to sell on Amazon United States?
- The niche generates $5.6M/yr across 15 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the encre noire niche?
- 3 brands and 97 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in encre noire?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- What does it cost to enter the encre noire niche?
- Listings span $25.52–$48.31; the average listing price is $34.21 (sweet spot $15–$100). The average incumbent carries 26,315 reviews — the moat a new listing must climb.