Encre Noire

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

3.0%

Market size, estimated

$5.6Ma year

Top search term

club de nuit intense man1.7M searches a year

Listings sell for $34.21 on average, from $25.52 to $48.31. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $34.21 that is $274K to $342K a year per listing.

Average price

$34.21inside the $15 to $100 sweet spot

Price range

$25.52–$48.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$274K–$342K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #43 within Men's. It carries 26,315 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

93%

Out of stock, average day

0.4%

Average rank

#43in Men's

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

26,315per listing

Listings tracked

15

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months