Emu Oil
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -6.7% this quarter, so Emu Oil is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $824K/yr327K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 61%top-5 click share · 13 brands · 36 sellers
Flapen Score
Emu Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Emu Oil is stronger. Inside it, weaker.
Market
The Emu Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Emu Oil 327K times last year and spent an estimated $824K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $824K a year.
- Searches, last 12 months
- 327K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $824Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- emu oil250K searches a year
02 · Price
A sale here is worth $23.16.
Listings sell for $23.16 on average, from $8.03 to $53.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $23.16 that is $35K to $46K a year per listing.
- Average price
- $23.16inside the $15 to $100 sweet spot
- Price range
- $8.03–$53.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $35K–$46K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,650 within Oils. It carries 3,057 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 7.0%
- Average rank
- #1,650in Oils
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 3,057per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Emu Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pomberries Emu Oil 100% Pure Australian Emu Oil for Skin 4 fl oz
- Price
- $15.04
- Rating
- 4.7/5
- Reviews
- 358
- Age
- 1y ago

Pro Emu OIL (4 oz) All Natural Emu Oil - AEA Certified - Made In USA - Best All Natural Oil for Face Skin Hair and Nails.
- Price
- $15.51
- Rating
- 4.6/5
- Reviews
- 2,736
- Age
- 17y ago

Pure Australian Emu Oil - All Natural 6X Refined for Face Skin and Hair - Highly Effective Hydration for Sensitive Skin & Hair Growth Perfect for Scars & Blemishes - 1 Fl Oz Glass Bottle & Dropper
- Price
- $8.03
- Rating
- 4.6/5
- Reviews
- 790
- Age
- 2y ago

PRO EMU OIL (2 oz) All Natural Emu Oil - AEA Certified - Made In USA - Best All Natural Oil for Face Skin Hair and Nails.
- Price
- $8.37
- Rating
- 4.6/5
- Reviews
- 3,805
- Age
- 17y ago

Leven Rose Emu Oil 100% Pure Natural Hair Strengthener Anti Aging Skin Moisturizer 4 oz
- Price
- $18.49
- Rating
- 4.6/5
- Reviews
- 5,697
- Age
- 12y ago
Trending
estimated 90-day click momentum
Dr Adorable - 8 oz - Creamy Emu Oil - 100% Pure Natural Organic
- Price
- $21.94
- Rating
- 4.8/5
- Reviews
- 502
- Age
- 15y ago

Pure Australian Emu Oil - All Natural 6X Refined for Face Skin and Hair - Highly Effective Hydration for Sensitive Skin and Hair Growth - Perfect for Scars and Blemishes - 2 Fl Oz
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 790
- Age
- 2y ago

Pro Emu OIL (4 oz) All Natural Emu Oil - AEA Certified - Made In USA - Best All Natural Oil for Face Skin Hair and Nails.
- Price
- $15.51
- Rating
- 4.6/5
- Reviews
- 2,736
- Age
- 17y ago

100% Pure Montana Emu Oil Montana Emu Ranch Co. 2 oz Liquid
- Price
- $27.38
- Rating
- 4.6/5
- Reviews
- 712
- Age
- 17y ago

Pure Australian Emu Oil - All Natural 6X Refined for Face Skin and Hair - Highly Effective Hydration for Sensitive Skin & Hair Growth Perfect for Scars & Blemishes - 1 Fl Oz Glass Bottle & Dropper
- Price
- $8.03
- Rating
- 4.6/5
- Reviews
- 790
- Age
- 2y ago
Newest
by launch date
Emu Joy Emu Oil - Pure Fully Refined Emu Oil for Skin & Body - Fast Absorbing Non Greasy Conditioning Oil - Fragrance Free - Sensitive Eczema & Psoriasis Prone Skin - 1 fl oz
- Price
- $34.39
- Rating
- 4.6/5
- Reviews
- 487
- Age
- 1y ago

Pomberries Emu Oil 100% Pure Australian Emu Oil for Skin 4 fl oz
- Price
- $15.04
- Rating
- 4.7/5
- Reviews
- 358
- Age
- 1y ago

Pure Australian Emu Oil - All Natural 6X Refined for Face Skin and Hair - Highly Effective Hydration for Sensitive Skin and Hair Growth - Perfect for Scars and Blemishes - 2 Fl Oz
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 790
- Age
- 2y ago

Pure Australian Emu Oil - All Natural 6X Refined for Face Skin and Hair - Highly Effective Hydration for Sensitive Skin & Hair Growth Perfect for Scars & Blemishes - 1 Fl Oz Glass Bottle & Dropper
- Price
- $8.03
- Rating
- 4.6/5
- Reviews
- 790
- Age
- 2y ago

Teak Naturals 24K Gold Emu Oil Organic Australian Emu Oil 4 oz Gold Line Series Skin Moisturizer for Dry Skin Hair Treatment Reduces Wrinkles
- Price
- $19.95
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
36
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
15%
- Pro Emu25%
- Pomberries19%
- Everyday Beauty Helping You Feel Beautiful Inside And Out17%
- Dr Adorable12%
- Leven Rose6%
- BLUE-EMU6%
- Open — no brand owns it (7 brands, 15%)
Demand
Emu Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.8×
Search terms
Top Emu Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- emu oil250K/yr
- emu oil pure organic13K/yr
- emu oil for skin healing19K/yr
- pure emu oil6K/yr
- emu oil for skin7K/yr
- emu oil organic18K/yr
- organic emu oil6K/yr
- thunder ridge emu oil3K/yr
- emu oul2K/yr
- walkabout emu oil2K/yr
Reviews and returns
What reviews say buyers love and hate about Emu Oil
We read the reviews and the return reasons for every product selling here.
“Knee pain”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emu Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









