Is empty mascara tube and wand profitable to sell on Amazon United States?

The niche generates $121K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (45/100).

How competitive is the empty mascara tube and wand niche?

20 brands and 24 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in empty mascara tube and wand?

Top complaints mined from reviews: Leak-Proof, Quality-Overall, Ease Of Use. The return rate is 1.1%.

When does demand for empty mascara tube and wand peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the empty mascara tube and wand niche?

Listings span $3.99–$14.44; the average listing price is $6.82 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.

empty mascara tube and wand

Skip it

Prices mostly outside the sweet spot ($3.99–$14.44) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good980.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Market size

Okay$121K

$121K/yr · 184K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$6.82

avg listing price — sweet spot $15–$100

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

Price range

Bad$3.99–$14.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, empty mascara tube and wand is a $121K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

28%

Sinen22%
AskBed19%
ForSewian17%
uadbau6%
GREEN FABWOOD4%
fupah4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

All search terms

Top empty mascara tube and wand products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sinen 3pcs 10ml Empty Mascara Tube Wand Eyelash Cream Container Bottle

Sinen$5.034.5★7,735 rev

AskBed 4 Pack of 0.34 Oz (10ml) Empty Mascara Tube

AskBed$3.994.5★155 rev

4 Pack Empty Mascara Tube with Eyelash Wand ForSewian10ml Premium Eyelash Cream Container Bottle with Mini Funnels and Leak Stoppers (black)

ForSewian$5.834.5★4,224 rev

uadbau 3 Pack 10ml Clear Mascara Tube with Wand Empty Eyeliner Tube and Empty Lip Gloss Tubes Premium Eyelash Cream Container Bottle with Leak Stoppers Ideal Kit for DIY Cosmetics

uadbau$5.034.5★101 rev

GREEN FABWOOD 1pc 10ml Empty eyelashes mascara tube vials bottle Advanced tube Makeup

GREEN FABWOOD$4.094.1★2,674 rev

Newest

by launch date

3 Pcs 5ml Empty Mascara Tube and Wand Refillable Mascara Tubes Mini Eyelash Cream Container Bottle with Leak Stoppers for Castor Oil DIY Cosmetics Travel and Daily Use

Acooruiteng$4.740 rev

2mo ago

30Pcs Empty Mascara Tube with Eyelash Wand 2ml Mascara Bottles with Brush Rubber Inserts Mini Eyelashes Cream Container Bottle for Travel Small Sample Size Eyelash Growth packing (2ml/30pcs)

Gsbnjuy$7.4620 rev

8mo ago

AskBed 4 Pack of 0.34 Oz (10ml) Empty Mascara Tube

AskBed$3.99155 rev

10mo ago

6PCS 10ml Empty Mascara Tubes Empty Eyeliner Tube and Empty Lip Gloss Tubes with Rubber Inserts - Ideal for DIY CosmeticsTravel and Daily Use(Black)

ZNBSIXP$5.0241 rev

10mo ago

27Pcs Empty Mascara Tube with Eyelash Wand 3ml Mascara Tubes Empty for Castor Oil Mini Eyelash Cream Container Bottle Eyelash Growth packing Tube for Home and Travel

Tucnoeu$8.9835 rev

1y ago

What buyers say about empty mascara tube and wand

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product21%

“It is as advertised”

Quality-Overall15%

“They are exceptionally well-made”

Value For Money12%

“This pack is great value for your money”

Size-Overall11%

“Perfect Size”

Eyelash Quality9%

“✔️ Worked perfectly for my eyelash”

Ease Of Use7%

“The wands are easy to use”

Durability3%

“These hold up well”

Dispensing Mechanism2%

“I use them to put castor oil on my eyelashes and eyebrows and I love that they are disposable so I can toss them after a few weeks and use a new one for hygiene purposes”

Correct Contents2%

“The three bottles were just right”

Thickness2%

“I'm the nice and thick and clear nice appearance, and you can see through and see what's going on”

What buyers complain about

Leak-Proof12%

“the brush literally cones out dripping in oil”

Quality-Overall12%

“Not Very Good”

Ease Of Use11%

“There is no way to use this: total waste of money”

Material Quality7%

“The ine I recieved is plastic”

Durability7%

“Broke before I could use”

Value For Money6%

“an expensive mistake nonetheless as I bought TWO”

Size-Overall5%

“the liner brush is very small which is why I bought this”

Advertised Vs Actual Product5%

“Not sure if there was a mistake when filling my order or just plain false advertising”

Functionality-Overall5%

“Ok. Doesnt work the best with aloe Vera gel”

Shape/Style5%

“The end of the wand is shaped without straightness. more like an oval”

Top return reasons

Size-Overall31%

Material Quality13%

Advertised Vs Actual Product11%

Defective Material/Parts9%

Leak-Proof8%

Quality-Overall7%

Functionality-Overall4%

Value For Money4%

Strength2%

Product Condition2%

Common questions

Is empty mascara tube and wand profitable to sell on Amazon United States?: The niche generates $121K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (45/100).
How competitive is the empty mascara tube and wand niche?: 20 brands and 24 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in empty mascara tube and wand?: Top complaints mined from reviews: Leak-Proof, Quality-Overall, Ease Of Use. The return rate is 1.1%.
When does demand for empty mascara tube and wand peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the empty mascara tube and wand niche?: Listings span $3.99–$14.44; the average listing price is $6.82 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.

empty mascara tube and wand

empty mascara tube and wand market data

Competition & brand share

Demand & seasonality

Top empty mascara tube and wand search terms