empty makeup containers
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-12.3% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$4.38–$31.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,585.49avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.37avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$122K$122K/yr · 356K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, empty makeup containers is a $122K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
empty makeup containers market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $91K–$114K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 1.6%
- Avg brand age
- 38 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
47
Top-5 brand share
38%
Top 20: 81%
Top-5 click share
33%
Top 20: 70%
Open market
57%
- Patelai12%
- Miayon9%
- USRommaner6%
- Tecohouse6%
- Mluchee5%
- ZEJIA5%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -12.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
Top empty makeup containers search terms
- lotion jar33K/yr
- refillable cosmetic jars26K/yr
- cosmetic containers30K/yr
- cosmetic jars29K/yr
- cream container24K/yr
- lotion containers with lids19K/yr
- cosmetic jars with lids24K/yr
- small lotion containers18K/yr
- lotion jars with lids15K/yr
- glass cosmetic jars with lids18K/yr
Top empty makeup containers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Patelai 4 Pieces Round Wide-mouth Leak Proof Plastic Container Jars with Lids for Travel Storage Makeup Beauty Products Face Creams Oils Salves Ointments DIY Making(1 Ounce White)
Patelai$6.914.5★4,831 rev
Miayon 6Pcs Glass Lotion Cream Container with Lid Refillable Empty Sample Cosmetic Jar for Makeup Scrub Cream Toiletries Home Travel (Clear 15ml 30ml 50ml)
Miayon$9.364.6★467 rev
Airless Pump Jar - 0.5 Oz Lotion Dispenser with Pump Travel Container for Skincare Refillable Empty Jars Vacuum Bottle for Moisturizer Skincare Makeup
Mluchee$4.384.2★1,179 rev
4 Pack 8 OZ Plastic Jars Round Cosmetic Container with Lids Wide Mouth Soft Slime Jars for Lotion Hand Cream Ointments Makeup Body Butter Rhinestone Samples Pot Travel Make Up Storage (Grey)
USRommaner$8.904.7★304 rev
10pcs Small Travel Containers Black Sample Jars with Screw Lids 5 Size 3/5/10/15/20 Gram 12pcs Labels and 2pcs Mini Disposable Spatula Makeup Sample Containers BPA Free
ZEJIA$5.034.2★1,852 rev
Newest
by launch date
4oz Amber Glass Jars with Lids Cosmetic Containers with Inner Liners for Creams Lotions Body Scrubs Salve Jars 4 Pack
DOKIBI$9.9662 rev
TakeToday Travel Containers for Toiletries 2oz 4 Pack Apricot
TakeToday$9.41282 rev
TakeToday Travel Containers for Toiletries 2oz 4 Pack Apricot
TakeToday$12.79282 rev
UPBUD Amber 2oz Glass Jars with Lids - 24 Pack Brown Small Cosmetic Containers with Stickers & 2 Spoons Wide-Round Smooth Mouth Sealable for Creams Lotions Body Butter Travel Samples
UPBUD$23.80299 rev
Mrsdry Travel Containers for Toiletries 4 Pack TSA Approved Travel Size Toiletries Portable Size Containers With Clear Bag Leak Proof Silicone Jars Essentials Creams Jars Carrying Small Items
Mrsdry$9.27820 rev
Trending
90-day click momentum4oz Amber Glass Jars with Lids Cosmetic Containers with Inner Liners for Creams Lotions Body Scrubs Salve Jars 4 Pack
DOKIBI$9.964.7★
4 Pack 8 OZ Plastic Jars Round Cosmetic Container with Lids Wide Mouth Soft Slime Jars for Lotion Hand Cream Ointments Makeup Body Butter Rhinestone Samples Pot Travel Make Up Storage (Green)
USRommaner$9.904.7★
TakeToday Travel Containers for Toiletries 2oz 4 Pack Apricot
TakeToday$12.794.7★
Panxxsen 20 Pack 4oz Clear Plastic Jars with Lids 115ml Wide-Mouth Refillable Storage Containers Empty Round Containers for Candy Beads Lotion Slime Making and Food Storage
Panxxsen$9.924.6★
Patelai 4 Pieces Round Wide-mouth Leak Proof Plastic Container Jars with Lids for Travel Storage Makeup Beauty Products Face Creams Oils Salves Ointments DIY Making(1 Ounce White)
Patelai$6.914.5★
What buyers say about empty makeup containers
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect size for traveling”
“Great quality containers”
“As described”
“does not leak”
“Great purchase”
“handy”
“The material feels durable and reusable, so its definitely worth it”
“Great Space Saver”
“They are very portable”
“the color is cute”
What buyers complain about
“They leak”
“Size smaller”
“did not last”
“the lids are poor quality”
“Material”
“DISGUSTING SMELL”
“Not sturdy”
“Not as advertised”
“But Tough to Clean”
“then the storage bags would be all wet”
Top return reasons
Common questions
- Is empty makeup containers profitable to sell on Amazon United States?
- The niche generates $122K/yr across 57 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the empty makeup containers niche?
- 42 brands and 47 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in empty makeup containers?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Durability. The return rate is 2.1%.
- When does demand for empty makeup containers peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the empty makeup containers niche?
- Listings span $4.38–$31.87; the average listing price is $11.37 (sweet spot $15–$100). The average incumbent carries 1,585 reviews — the moat a new listing must climb.