Is empty lotion tubes profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (60/100).

How competitive is the empty lotion tubes niche?

6 brands and 126 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in empty lotion tubes?

Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.8%.

When does demand for empty lotion tubes peak?

Demand peaks in Apr–May–Jun; the busiest month runs 5.4× the quietest.

What does it cost to enter the empty lotion tubes niche?

Listings span $7.11–$33.70; the average listing price is $17.46 (sweet spot $15–$100). The average incumbent carries 4,222 reviews — the moat a new listing must climb.

empty lotion tubes

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.9M

$1.9M/yr · 926K searches

Avg price

Great$17.46

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$7.11–$33.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,222.19

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, empty lotion tubes is a $1.9M/yr Amazon United States market (926K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

126

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 91%

Open market

Aveeno54%
Pyunkang Yul20%
Eucerin9%
SKIN10049%
La Roche-Posay7%
DearKlairs2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.4×

Open Trend

Top empty lotion tubes search terms

pyunkang yul164K/yr +5.6%3.6% conv.
aveeno face moisturizer137K/yr -7.3%12.2% conv.
aveeno face lotion99K/yr -10.2%20.9% conv.
aveeno face cream57K/yr -12.7%8.8% conv.
aveeno moisturizer face28K/yr +15.3%14.6% conv.
eucerin skin calming cream25K/yr -11.0%19.9% conv.
aveeno face26K/yr -10.4%6.1% conv.
skin1004 madagascar centella soothing cream12K/yr +165.1%8.0% conv.
pyunkang yul moisture cream25K/yr -19.0%9.0% conv.
klairs midnight blue calming cream18K/yr -10.2%9.6% conv.

All search terms

Top empty lotion tubes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aveeno Daily Moisturizing Face Lotion with Soothing Prebiotic Oat Lightweight Non-Greasy Facial Moisturizer for Normal to Dry Sensitive Skin 24-Hour Moisture Fragrance-Free 5 Oz

Aveeno$8.504.6★4,054 rev

Aveeno Positively Radiant Daily Face Moisturizer with SPF 15 Sunscreen Hydrating Face Lotion with Soy Extract to Improve Skin Tone and Texture Hypoallergenic Formula Oil-Free 4 Fl Oz

Aveeno$16.044.7★5,017 rev

SKIN1004 Centella Soothing Cream Face Moisturizer with Centella Asiatica Korean Centella Moisturizer Cream for Soothing & Skin Barrier Support Cica Gel Cream Korean Skin Care 2.53 fl.oz / 75ml

SKIN1004$13.294.6★9,855 rev

Aveeno Daily Moisturizing Face Lotion with Soothing Prebiotic Oat Gentle Lotion Nourishes Normal to Dry Skin With Moisture Sensitive Skin Fragrance-Free 12 fl. oz

Aveeno$12.164.6★4,054 rev

Aveeno Positively Radiant Face Moisturizer with SPF 30 Sunscreen Hydrating Facial Moisturizer with Soy Extract to Visibly Improve Skin Tone and Texture Hypoallergenic Formula Oil-Free 2.3 Fl Oz

Aveeno$16.734.6★4,671 rev

Newest

by launch date

SKIN1004 Madagascar Centella TECA Cream Face Moisturizer with 50X Centella TECA Technology for Post-Blemish Care & Moisture Barrier Facial Cream with TECA & PDRN Korean Skin Care 2.53 fl oz 75 ml

SKIN1004$17.569,855 rev

4mo ago

Pyunkang Yul PKY Moisture Cream for Deep Hydration with fresh finish Lightweight face moisturizer for daily use Minimal Ingredients Zero-Irritation Korean Skincare (1.69 Fl.Oz 50ml)

Pyunkang Yul$16.171,126 rev

1y ago

Aveeno Daily Moisturizing Face Lotion with Soothing Prebiotic Oat Gentle Lotion Nourishes Normal to Dry Skin With Moisture Sensitive Skin Fragrance-Free 12 fl. oz

Aveeno$12.164,054 rev

1y ago

Pyunkang Yul PKY Ultimate Calming Solution Cream for Sensitive Skin with Patented Ingredients Moisturizer Intensely Calms & Soothes Redness with Cica & Tea Tree Korean Skincare (1.01 Fl. Oz 30ml)

Pyunkang Yul$7.111,481 rev

2y ago

Pyunkang Yul PKY Calming Moisture Nourishing Cream Instantly Soothes Sensitive Skin Face Moisturizer for Healthy Skin Vitality with Collagen Vegan Korean Skincare (1.69 Fl. Oz 50ml)

Pyunkang Yul$13.72635 rev

3y ago

What buyers say about empty lotion tubes

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry22%

“Lightweight moisturizer”

Suitability Combination Skin9%

“Perfect for combination skin”

Soft Feel9%

“Glides on smooth”

Quality-Overall8%

“Excellent product”

Suitability Dry Skin5%

“An Everyday Essential for Dry Skin”

Smell4%

“Very mild scent”

Allergies4%

“Does not irritate”

Absorbency4%

“Absorbs great”

Value For Money4%

“Worth It”

Weight Light4%

“A very lightweight facial moisturizer”

What buyers complain about

Allergies10%

“My skin was itchy”

Moist/Dry9%

“Not really hydrating”

Smell8%

“Chemical smell”

Skin Health5%

“Feels like it burns my skin”

Suitability Dry Skin5%

“Might not be the best if you have dry skin”

Size-Overall5%

“The container is small”

Sensitivity-Overall4%

“Bad for sensitive skin”

Functionality-Overall3%

“Didn't work hardly at all”

Value For Money3%

“it is expensive”

Thickness3%

“is a lot thinner than I thought it would be”

Top return reasons

Moist/Dry12%

Advertised Vs Actual Product9%

Smell9%

Size-Overall9%

Functionality-Overall7%

Product Condition7%

Value For Money6%

Leak-Proof6%

Skin Health4%

Suitability Dry Skin4%

Common questions

Is empty lotion tubes profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (60/100).
How competitive is the empty lotion tubes niche?: 6 brands and 126 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in empty lotion tubes?: Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.8%.
When does demand for empty lotion tubes peak?: Demand peaks in Apr–May–Jun; the busiest month runs 5.4× the quietest.
What does it cost to enter the empty lotion tubes niche?: Listings span $7.11–$33.70; the average listing price is $17.46 (sweet spot $15–$100). The average incumbent carries 4,222 reviews — the moat a new listing must climb.

empty lotion tubes