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Empty Lotion Tubes

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 98% of clicks, so Empty Lotion Tubes is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$1.9M/yr926K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
42%top-5 click share · 6 brands · 126 sellers

Flapen Score

Empty Lotion Tubes against its category

The dotted line is the Beauty & Personal Care average. Past it, Empty Lotion Tubes is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Empty Lotion Tubes market on Amazon at a glance

Shoppers on Amazon United States searched for Empty Lotion Tubes 926K times last year and spent an estimated $1.9M. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 926K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
926K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
11.7%
Market size, estimated
$1.9Ma year
Peak month
May5.4× the quietest month
Top search term
pyunkang yul164K searches a year

02 · Price

A sale here is worth $17.46.

Listings sell for $17.46 on average, from $7.11 to $33.70. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $17.46 that is $44K to $52K a year per listing.

Average price
$17.46inside the $15 to $100 sweet spot
Price range
$7.11–$33.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
$44K–$52K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #286 within Face Moisturizers. It carries 4,222 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#286in Face Moisturizers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,222per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Empty Lotion Tubes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

126

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 91%

Open market

0%

  • Brand 154%
  • Brand 220%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 62%

Demand

Empty Lotion Tubes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.4×

Search terms

Top Empty Lotion Tubes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pyunkang yul164K/yr
  • aveeno face moisturizer137K/yr
  • aveeno face lotion99K/yr
  • aveeno face cream57K/yr
  • aveeno moisturizer face28K/yr
  • eucerin skin calming cream25K/yr
  • aveeno face26K/yr
  • skin1004 madagascar centella soothing cream12K/yr
  • pyunkang yul moisture cream25K/yr
  • klairs midnight blue calming cream18K/yr

Reviews and returns

What reviews say buyers love and hate about Empty Lotion Tubes

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Allergies”
0.8%of orders come back
“My skin was itchy”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Empty Lotion Tubes questions

Answered from the same tracked data.