empty lotion bottles
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($72K/yr) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$4.63–$37.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Review moat
Okay2,242.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 165K searches
According to Flapen's Amazon United States niche tracking, empty lotion bottles is a $72K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
empty lotion bottles market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $56K–$67K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.6%
- Avg brand age
- 38 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
56 rising
Sellers
68
Top-5 brand share
33%
Top 20: 78%
Top-5 click share
29%
Top 20: 68%
Open market
63%
- ljdeals9%
- UMETASS7%
- Vivaplex7%
- ZALUJMUS5%
- KREMORV5%
- VitalUp5%
Demand
Weekly Amazon search volume, last 24 weeks — -7.8% search growth over the last 90 days.Top empty lotion bottles search terms
- empty lotion bottles35K/yr
- body oil bottle15K/yr
- oil pump bottle17K/yr
- body oil container12K/yr
- pump bottle for oil12K/yr
- body oil bottles empty10K/yr
- reusable lotion bottle9K/yr
- lotion squeeze bottle8K/yr
- lotion bottles squeeze10K/yr
- empty lotion bottle6K/yr
Top empty lotion bottles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ljdeals 16 oz Clear Plastic Empty Bottles with Black Disc Top Caps Squeezable Refillable Containers for Shampoo Lotions Cream and more Pack of 2 BPA Free Made in USA
ljdeals$8.134.6★732 rev
Vivaplex Large 16 oz Amber Glass Bottles with Black Lotion Pumps - 2 pk
Vivaplex$10.044.5★3,920 rev
UMETASS 6.8oz Squeeze Bottles with Flip Cap Refillable Plastic Travel Bottles for Creams Lotion Shampoo Conditioner (2 Pcs)
UMETASS$5.924.6★2,376 rev
ZALUJMUS Travel Bottle 3 Pcs Leak Proof Refillable Squeezable Containers Set(60 ml) with Label and Transparent Carry Bag for Liquid Shampoos Soap and Toiletries. (Multicolor)
ZALUJMUS$5.984.6★764 rev
TSA Approved Travel Bottles Set for Toiletries Travel Size Containers Kit 4 Pack Portable Leak Proof Refillable Squeeze Cosmetic Airplane Essential Shampoo Hair Conditioner Body Lotion Bath Shower Gel
Craftisan$5.064.5★3,269 rev
Newest
by launch date
Travel Pump Bottle 2pcs Cosmetic Pump Container for Cream Essential Oils
KREMORV$6.3590 rev
Empty Pump Bottles Dispenser 2 Pack 300ml/10.15oz. Clear Plastic Pump Bottle Dispenser for Essential Oil Soap Lotion Shampoo
Aurnoet$6.98330 rev
Plastic Pump Bottles Dispenser 2 Pack 10oz Clear Refillable Pump Bottle
KREMORV$7.00668 rev
ljdeals 8 oz Amber Plastic Empty Bottles with Black Disc Top Caps Refillable Containers for Shampoo Lotions Cream and More BPA Free Pack of 2 Made in USA
ljdeals$6.78110 rev
Homepicker 10 oz Small Amber Glass Soap Dispenser with Pump Glass Pump Bottle for Lotion Body Oil 300ml Hand and Dish Soap Dispensers Set with Storage Caps Labels - 2 Pack
HomePicker$9.05107 rev
Trending
90-day click momentumPlastic Pump Bottles Dispenser 2 Pack 10oz Clear Refillable Pump Bottle
KREMORV$7.004.5★
AOZITA 4 Pcs 1 oz Golden Cap Clear Dropper Bottles (30ml) with 1 Funnel & 4 Labels - Glass Tincture Bottles with Eye Droppers - Leakproof Essential Oil Bottles for Health Personal Care & Beauty
AOZITA$6.024.5★
Homepicker 10 oz Small Amber Glass Soap Dispenser with Pump Glass Pump Bottle for Lotion Body Oil 300ml Hand and Dish Soap Dispensers Set with Storage Caps Labels - 2 Pack
HomePicker$9.054.6★
Bumobum Glass Bottle with Dropper 4 oz Pink Tincture Bottle for Essential Oils with Labels and Funnels 2 Pack Eye Dropper Bottles with Golden Top (Unbreakable Plastic Eye Dropper with Measurements)
Bumobum$8.904.7★
PrettyCare 4 Pack Amber Glass Oil Roller Bottles for Essential Oils 10ml Roll On Bottles with Stainless Steel Roller Ball Leak-Proof Perfume Travel Refillable Bottle Empty Beauty & Personal Care
PrettyCare$6.404.6★
What buyers say about empty lotion bottles
What buyers praise and complain about, mined from review topics.What buyers love
“the quality is actually really solid”
“Great fit”
“Ease of Use”
“As Described”
“Fair price”
“Leakproof so far”
“Great Portable Containers”
“Loved the different colors”
“Seems like the containers are durable”
“Very effective”
What buyers complain about
“Not leak proof”
“Too big”
“Awful quality”
“Hard to use”
“It doesnt work right”
“Misleading”
“Broke After One Use”
“Cheaper than cheap”
“Kind of cheap flimsy”
“DISGUSTING SMELL”
Top return reasons
Common questions
- Is empty lotion bottles profitable to sell on Amazon United States?
- The niche generates $72K/yr across 72 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the empty lotion bottles niche?
- 56 brands and 68 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in empty lotion bottles?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 1.6%.
- What does it cost to enter the empty lotion bottles niche?
- Listings span $4.63–$37.66; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 2,243 reviews — the moat a new listing must climb.