empty bottle
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($44K/yr) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$4.92–$98.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$16.56avg listing price — sweet spot $15–$100
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,181.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 124K searches
According to Flapen's Amazon United States niche tracking, empty bottle is a $44K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
empty bottle market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $66K–$83K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #248
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 1.2%
- Avg brand age
- 42 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
47 falling
Sellers
83
Top-5 brand share
40%
Top 20: 79%
Top-5 click share
34%
Top 20: 68%
Open market
56%
- ljdeals14%
- DNSEN7%
- AOZITA7%
- Lissomballon6%
- Norcalway5%
- BRIGHTFROM4%
Demand
Weekly Amazon search volume, last 10 weeks — +14.0% search growth over the last 90 days.Top empty bottle search terms
- empty plastic bottles16K/yr
- empty bottle17K/yr
- refillable bottles14K/yr
- 12 oz bottle9K/yr
- bulk bottles7K/yr
- empty plastic bottles for liquid3K/yr
- refill bottles6K/yr
- clear plastic bottle6K/yr
- bottles bulk4K/yr
- liquid bottle5K/yr
Top empty bottle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ljdeals 16 oz Clear Plastic Empty Bottles with Black Disc Top Caps Squeezable Refillable Containers for Shampoo Lotions Cream and more Pack of 2 BPA Free Made in USA
ljdeals$8.134.6★732 rev
24 PACK 12 OZ Reusable Thicker Plastic Juice Bottles with Caps Plus 24 Labels & 2 Funnels - Clear Juicing Bottles for Juice Smoothies Ginger Tea Coffee -Food Grade & Travel Leakproof & Freezable
AOZITA$19.664.8★1,489 rev
Lissomballon 10 Pcs 12oz Plastic Juice Bottles With Caps Reusable Food Grade Chear Juice Containers for Juicing Smoothies Coffee and Other Beverages
Lissomballon$10.334.7★593 rev
DNSEN 5 Pack 3.4 oz Travel Bottles for Toiletries TSA Approved Leakproof Plastic Empty Travel Size Bottles Containers with Labels
DNSEN$5.994.6★3,603 rev
BRIGHTFROM Condiment Squeeze Bottles 16 OZ Empty Squirt Bottle with Twist Top Cap Leak Proof - Great for Ketchup Mustard Syrup Sauces Dressing Oil Arts and Crafts BPA FREE Plastic - 2 PACK
BRIGHTFROM$7.274.5★2,599 rev
Newest
by launch dateLissomballon 10 Pcs 12oz Plastic Juice Bottles With Caps Reusable Food Grade Chear Juice Containers for Juicing Smoothies Coffee and Other Beverages
Lissomballon$10.33593 rev
GoodCook 1 Quart Bottle with Snap Lock Easy-Pour Lid BPA Free Clear
GoodCook$6.144,471 rev
Plastic Juice Bottles with Caps 10pcs 12oz Reusable Juice Containers with Black Tamper-Evident Lids Clear Bottles for Juicing Milk Smoothie Bottle Drinking with 10 Labels Brush and Funnel
Sonfon$10.26553 rev
Garandad 36pcs 16 oz Plastic bottles with lids Juice bottles with caps Reusable Clear Bulk Beverage Containers for Juice Milk and Other Beverages
Garandad$28.71442 rev
ljdeals 8 oz Clear Plastic Empty Bottles with Black Disc Top Caps Squeezable Refillable Containers for Shampoo Lotions Cream and More Pack of 2 BPA Free Made in USA
ljdeals$6.33201 rev
Trending
90-day click momentumPlastic Juice Bottles with Caps 10pcs 12oz Reusable Juice Containers with Black Tamper-Evident Lids Clear Bottles for Juicing Milk Smoothie Bottle Drinking with 10 Labels Brush and Funnel
Sonfon$10.264.6★
Lissomballon 10 Pcs 12oz Plastic Juice Bottles With Caps Reusable Food Grade Chear Juice Containers for Juicing Smoothies Coffee and Other Beverages
Lissomballon$10.334.7★
Moretoes 42pcs 16oz Plastic Juice Bottles with Caps Reusable Juicing Bottles with Lids Clear Containers for Smoothies and Other Beverages
Moretoes$32.084.7★
Empty Pump Bottles Dispenser 2 Pack 300ml/10.15oz. Clear Plastic Pump Bottle Dispenser for Essential Oil Soap Lotion Shampoo
Aurnoet$6.984.7★
Evenflo Feeding Classic Tinted Plastic Standard Neck Bottles for Baby Infant and Newborn Pink/Lavender/Teal 8 Oz 12 Bottles
Evenflo$10.514.6★
What buyers say about empty bottle
What buyers praise and complain about, mined from review topics.What buyers love
“And good quality bottle”
“I like the size”
“Spray”
“Decent price”
“As described”
“Ease of Use”
“No leak”
“They dont break which is great”
“Great for cleaning”
“They are sturdy”
What buyers complain about
“Leaks badly”
“The nozzle broke off”
“Quite large”
“Extremely poor quality”
“Broke after 2 uses”
“NOT dishwasher safe”
“Hard to use”
“The plastic is very thick”
“1 of 3 non-functional”
“Cleanliness was next to impossible”
Top return reasons
Common questions
- Is empty bottle profitable to sell on Amazon United States?
- The niche generates $44K/yr across 57 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the empty bottle niche?
- 47 brands and 83 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in empty bottle?
- Top complaints mined from reviews: Leak-Proof, Spray/Flow, Size-Overall. The return rate is 1.2%.
- What does it cost to enter the empty bottle niche?
- Listings span $4.92–$98.35; the average listing price is $16.56 (sweet spot $15–$100). The average incumbent carries 2,181 reviews — the moat a new listing must climb.