Is emjoi epilator for women profitable to sell on Amazon United States?

The niche generates $33K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Skip it (40/100).

How competitive is the emjoi epilator for women niche?

5 brands and 14 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in emjoi epilator for women?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 3.4%.

When does demand for emjoi epilator for women peak?

Demand peaks in Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the emjoi epilator for women niche?

Listings span $18.60–$97.78; the average listing price is $56.16 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.

emjoi epilator for women

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$18.60–$97.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$56.16

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,603.08

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Growth

Okay+13.8%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$33K

$33K/yr · 22K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, emjoi epilator for women is a $33K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

emjoi epilator for women market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $28K–$42K; units × avg price
Conversion rate: 2.8%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 46%
Out of stock: 4.5%
Avg brand age: 35 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Emjoi51%
Epilady22%
PHILIPS11%
Braun11%
Panasonic5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.6×

Open Trend

Top emjoi epilator for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Emjoi Epi Slim Epilator - Battery Operated Hair Remover

Emjoi$39.334.0★1,837 rev

Facial Hair Remover Epilator by Emjoi - Delicate for Face Bikini Armpits Legs

Emjoi$18.603.9★77 rev

Emjoi Tweeze - Facial Hair Remover - Epilator - Easy No Pain

Emjoi$24.863.9★4,680 rev

Braun Epilator Silk-pil 7 Hair Removal Device Women Shaver & Trimmer Wet and Dry Wide Head Includes Shaver Head and Trimmer Comb SE7-041 Silver

Braun$77.374.3★1,277 rev

Philips Epilator Series 2000 Corded Epilator for Legs and Body Hair Removal Device for Women Model BRE227/00

PHILIPS$38.124.2★810 rev

Newest

by launch date

Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00

PHILIPS$97.781,980 rev

4mo ago

Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00

PHILIPS$78.411,980 rev

4mo ago

Philips Epilator Series 2000 Corded Epilator for Legs and Body Hair Removal Device for Women Model BRE227/00

PHILIPS$38.12810 rev

1y ago

Facial Hair Remover Epilator by Emjoi - Delicate for Face Bikini Armpits Legs

Emjoi$18.6077 rev

1y ago

Braun Epilator Silk-pil 7 Hair Removal Device Women Shaver & Trimmer Wet and Dry Wide Head Includes Shaver Head and Trimmer Comb SE7-041 Silver

Braun$77.371,277 rev

2y ago

What buyers say about emjoi epilator for women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Its very well made”

Ease Of Use10%

“Easy to Use”

Value For Money10%

“Worth the money”

Hair Removal9%

“Excellent for hair removal”

Efficiency7%

“It does the job very well”

Soft Feel7%

“Smooth skin”

Advertised Vs Actual Product6%

“As advertised”

Hair Growth3%

“I like that it keeps the hair gone for a week”

Ease Of Cleaning3%

“Easy to Clean”

Charging3%

“Holds charge for many weeks”

What buyers complain about

Functionality-Overall15%

“Dont work”

Quality-Overall8%

“I'm a little disappointed that the cord/adapter is made of cheap quality”

Durability7%

“Broke after 1 month use”

Suitability Short Hair6%

“It just rips the hair out”

Hair Related6%

“Only thing is that the hair gets all over”

Charging5%

“Battery doesn't stay charged either”

Value For Money4%

“Waste of money”

Product Condition3%

“Not sure if its new”

Battery Life3%

“I get the low battery warning when I'm done”

Comfort-Overall3%

“it was a bit uncomfortable”

Top return reasons

Functionality-Overall37%

Advertised Vs Actual Product11%

Defective Material/Parts7%

Product Condition6%

Charging5%

Damage/Burn Hair5%

Suitability Short Hair5%