Is emi jay hair clip profitable to sell on Amazon United States?

The niche generates $174K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (36/100).

How competitive is the emi jay hair clip niche?

11 brands and 13 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in emi jay hair clip?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.4%.

When does demand for emi jay hair clip peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the emi jay hair clip niche?

Listings span $7.16–$23.30; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 1,011 reviews — the moat a new listing must climb.

emi jay hair clip

Skip it

Soft demand (-12.6% this quarter) — this niche doesn't clear our bar today.

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,010.69

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.24

avg listing price — sweet spot $15–$100

Price range

Good$7.16–$23.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$174K

$174K/yr · 731K searches

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, emi jay hair clip is a $174K/yr Amazon United States market (731K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 36/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

emi jay hair clip market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $166K–$199K; units × avg price
Conversion rate: 1.8%
Avg BSR: #266
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 29 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

13%

OideGuiing39%
MAORULU17%
Canitor14%
Hana Mia10%
LILIE&WHITE4%
HAIMEIKANG3%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — -12.6% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top emi jay hair clip search terms

emi jay hair clip308K/yr -13.7%1.4% conv.
emi jay140K/yr +0.9%0.6% conv.
emijay hair clip60K/yr -23.3%1.4% conv.
emi jay claw clip45K/yr -9.5%1.4% conv.
emi jay clip27K/yr +2.6%1.5% conv.
emmy jay hair clip17K/yr -3.2%1.9% conv.
emijay22K/yr -3.1%0.4% conv.
emi jay dupe17K/yr -23.3%1.4% conv.
emy jay hair clips12K/yr -6.7%1.6% conv.
hana mia claw clip18K/yr -51.1%1.7% conv.

All search terms

Top emi jay hair clip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)

OideGuiing$10.054.5★178 rev

MAORULU Medium Cute Acetate Hair Claw Clip for Women Girls 3 Inch Cherry Red Claw Clips for Thin & Medium Thick Hair Durable French Banana Clip with Gift Box Celluloid Accessories

MAORULU$14.224.6★139 rev

Luxury Creme Claw Clip for Women | Our Large 4 Inch Hair Clip Creates Beautiful Half Ups Secure Updos & Chic Daily Styles | Premium Acetate Claw with Secure Hold & Snag Free Teeth for Easy Styling

Hana Mia$23.304.5★241 rev

Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Stocking Stuffers Preppy Teen Girl Gifts Trendy Stuff

Canitor$8.904.4★34 rev

Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)

Canitor$10.414.3★29 rev

Newest

by launch date

Acetate Hair Claw Clip for Women 3.8-Inch Red Polka Dot Big Hair Clips Strong Hold No Slip Claw Clips for Thick or Thin Hair Includes 2 Black Satin Scrunchies

Ivyu$9.7744 rev

6mo ago

Big Claw Hair Clips for Women Hair Jaw Clips Large Hair Claw Clamps Acetate Hair Clip 2 Pack Tortoise/Red

Fsmiling$14.971,423 rev

8mo ago

Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)

Canitor$10.4129 rev

11mo ago

MAORULU Medium Cute Acetate Hair Claw Clip for Women Girls 3 Inch Cherry Red Claw Clips for Thin & Medium Thick Hair Durable French Banana Clip with Gift Box Celluloid Accessories

MAORULU$14.22139 rev

1y ago

OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)

OideGuiing$10.05178 rev

1y ago

What buyers say about emi jay hair clip

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“well made”

Hair Styling11%

“Holds hair so well super secure”

Suitability Straight Hair10%

“Perfect fit for fine hair”

Size-Overall10%

“these fit good”

Value For Money7%

“Worth it”

Color7%

“A beautiful color”

Durability6%

“durable, and reliable”

Shape/Style5%

“which add a nice style”

Comfort-Overall3%

“and comfortable”

Design-Overall3%

“Looks so chic and expensive”

What buyers complain about

Durability21%

“broke”

Size-Overall11%

“It is big”

Quality-Overall11%

“cheap made”

Suitability Long Hair8%

“These are not suitable for thick and long hair”

Grip6%

“dont grip as well as I wanted”

Strength5%

“not very strong”

Comfort-Overall5%

“pretty uncomfortable”

Value For Money4%

“Feels expensive”

Hair Related2%

“Feels really cheap and tacky, doesnt really hold my hair up very well”

Defective Material/Parts2%

“one came broken”

Top return reasons

Size-Overall42%

Defective Material/Parts13%

Suitability Long Hair7%

Shape/Style6%

Color5%

Advertised Vs Actual Product4%

Suitability Short Hair4%

Quality-Overall3%

Value For Money3%

Material Quality1%

Common questions

Is emi jay hair clip profitable to sell on Amazon United States?: The niche generates $174K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (36/100).
How competitive is the emi jay hair clip niche?: 11 brands and 13 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in emi jay hair clip?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.4%.
When does demand for emi jay hair clip peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the emi jay hair clip niche?: Listings span $7.16–$23.30; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 1,011 reviews — the moat a new listing must climb.