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Emi Jay Hair Clip

Fail

Demand is soft, at -12.6% this quarter, so Emi Jay Hair Clip is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$174K/yr731K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
78%top-5 click share · 11 brands · 13 sellers

Flapen Score

Emi Jay Hair Clip against its category

The dotted line is the Beauty & Personal Care average. Past it, Emi Jay Hair Clip is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emi Jay Hair Clip market on Amazon at a glance

Shoppers on Amazon United States searched for Emi Jay Hair Clip 731K times last year and spent an estimated $174K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 731K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
731K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
1.8%
Market size, estimated
$174Ka year
Peak month
December3.3× the quietest month
Top search term
emi jay hair clip308K searches a year

02 · Price

A sale here is worth $13.24.

Listings sell for $13.24 on average, from $7.16 to $23.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $13.24 that is $10K to $13K a year per listing.

Average price
$13.24under the $15 to $100 sweet spot
Price range
$7.16–$23.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #266 within Claws. It carries 1,011 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#266in Claws
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,011per listing
Listings tracked
13

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Emi Jay Hair Clip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

13%

  • Brand 139%
  • Brand 217%
  • Brand 314%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 13%)

Demand

Emi Jay Hair Clip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Emi Jay Hair Clip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emi jay hair clip308K/yr
  • emi jay140K/yr
  • emijay hair clip60K/yr
  • emi jay claw clip45K/yr
  • emi jay clip27K/yr
  • emmy jay hair clip17K/yr
  • emijay22K/yr
  • emi jay dupe17K/yr
  • emy jay hair clips12K/yr
  • hana mia claw clip18K/yr

Reviews and returns

What reviews say buyers love and hate about Emi Jay Hair Clip

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
2.4%of orders come back
“broke”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Emi Jay Hair Clip questions

Answered from the same tracked data.