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Emergency Bag for School

Fail

Shoppers spend an estimated $8K a year here, so Emergency Bag for School is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$8K/yr287K searches / yr
90-day growth
+102.3%search demand this quarter
Competition
45%top-5 click share · 29 brands · 32 sellers

Flapen Score

Emergency Bag for School against its category

The dotted line is the Beauty & Personal Care average. Past it, Emergency Bag for School is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emergency Bag for School market on Amazon at a glance

Shoppers on Amazon United States searched for Emergency Bag for School 287K times last year and spent an estimated $8K. The top 5 brands take 46% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +102.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
+102.3%
Conversion, latest week
0.2%
Market size, estimated
$8Ka year
Peak month
August74.0× the quietest month
Top search term
emergency kit bag for school105K searches a year

02 · Price

A sale here is worth $13.13.

Listings sell for $13.13 on average, from $6.43 to $36.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.13 that is $0 to $1K a year per listing.

Average price
$13.13under the $15 to $100 sweet spot
Price range
$6.43–$36.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #609 within Bags & Cases. It carries 2,292 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#609in Bags & Cases
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,292per listing
Listings tracked
30

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Emergency Bag for School products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

32

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

45%

Top 20: 89%

Open market

49%

  • Brand 117%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Emergency Bag for School search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 74.0×

Search terms

Top Emergency Bag for School search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emergency kit bag for school105K/yr
  • emergency pouch19K/yr
  • corduroy pouch13K/yr
  • small cute pouch8K/yr
  • small emergency bag for school10K/yr
  • school emergency bag12K/yr
  • emergency kit bag for girls8K/yr
  • little bags for school9K/yr
  • small bag for school10K/yr
  • ipsy bag5K/yr

Reviews and returns

What reviews say buyers love and hate about Emergency Bag for School

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
2.9%of orders come back
“I misjudged the size that I needed”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Emergency Bag for School questions

Answered from the same tracked data.