elta md lip balm spf 50
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$20.12avg listing price — sweet spot $15–$100
Price range
Good$4.78–$36.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,169.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 22K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elta md lip balm spf 50 is a $85K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
elta md lip balm spf 50 market data
- Units sold / yr
- 4K–5K
- avg 1,250–1,500/product
- Revenue / yr
- $80K–$101K
- units × avg price
- Conversion rate
- 18.8%
- Avg BSR
- #456
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- EltaMD92%
- Aquaphor8%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +27.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Top elta md lip balm spf 50 search terms
- elta md lip balm10K/yr
- elta md lip4K/yr
- elta md lip balm spf 506K/yr
- elta md lip balm spf 362K/yr
- elta lip balm1K/yr
Top elta md lip balm spf 50 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EltaMD UV Lip Balm SPF Sunscreen Sunscreen Lip Balm with SPF 30+ Protects Dry Cracked Lips Transparent Zinc Oxide 0.28 Tube
EltaMD$19.474.4★4,685 rev
Aquaphor Lip Protectant and Sunscreen Ointment - Broad Spectrum SPF 30 - Relieves Chapped Lips - .35 fl. Oz. Tube
Aquaphor$4.784.6★18,138 rev
EltaMD UV Lip Balm SPF Sunscreen Sunscreen Lip Balm with SPF 30+ Protects Dry Cracked Lips Transparent Zinc Oxide 0.28 Tube (Pack of 2)
EltaMD$36.114.4★4,685 rev
Newest
by launch dateEltaMD UV Lip Balm SPF Sunscreen Sunscreen Lip Balm with SPF 30+ Protects Dry Cracked Lips Transparent Zinc Oxide 0.28 Tube (Pack of 2)
EltaMD$36.114,685 rev
EltaMD UV Lip Balm SPF Sunscreen Sunscreen Lip Balm with SPF 30+ Protects Dry Cracked Lips Transparent Zinc Oxide 0.28 Tube
EltaMD$19.474,685 rev
Aquaphor Lip Protectant and Sunscreen Ointment - Broad Spectrum SPF 30 - Relieves Chapped Lips - .35 fl. Oz. Tube
Aquaphor$4.7818,138 rev
Trending
90-day click momentumEltaMD UV Lip Balm SPF Sunscreen Sunscreen Lip Balm with SPF 30+ Protects Dry Cracked Lips Transparent Zinc Oxide 0.28 Tube
EltaMD$19.474.4★
Aquaphor Lip Protectant and Sunscreen Ointment - Broad Spectrum SPF 30 - Relieves Chapped Lips - .35 fl. Oz. Tube
Aquaphor$4.784.6★
EltaMD UV Lip Balm SPF Sunscreen Sunscreen Lip Balm with SPF 30+ Protects Dry Cracked Lips Transparent Zinc Oxide 0.28 Tube (Pack of 2)
EltaMD$36.114.4★
What buyers say about elta md lip balm spf 50
What buyers praise and complain about, mined from review topics.What buyers love
“- effective moisture”
“Leaves lips feeling soft”
“Great product”
“This is the best lip protectant I have ever used”
“Good that its fragrance-free”
“I like that it's liquid form so I can keep in my hot car for emergencies”
“Love this best lip coverage that actually helps”
“Excited for this lip repair with spf”
“works good”
“Did the job”
What buyers complain about
“My lips are rarely dry”
“This product is expensive”
“comes out white”
“That product did not appear to be used however”
“Smells and tastes like sunscreen-awful”
“Leaves a white residue”
“Too greasy”
“This stuff comes out thin”
“My lips are so sensitive to the point that I dont wear chapstick”
“should have been in what was a flimsy”
Top return reasons
Common questions
- Is elta md lip balm spf 50 profitable to sell on Amazon United States?
- The niche generates $85K/yr across 3 tracked products. 90-day search growth is +27.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the elta md lip balm spf 50 niche?
- 2 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in elta md lip balm spf 50?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Color. The return rate is 0.4%.
- When does demand for elta md lip balm spf 50 peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the elta md lip balm spf 50 niche?
- Listings span $4.78–$36.11; the average listing price is $20.12 (sweet spot $15–$100). The average incumbent carries 9,169 reviews — the moat a new listing must climb.